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Effective Web Performance: Third-Party Providers (Or Why Herding Cats is Fun)
In: Blogging| Effective Web Performance| Internet| Technology| The Web| Web Performance| Web analytics| analytics| branding| business
18 Aug 2009It’s a rare Web site these days that hosts all of its own content. From the smallest blog to the largest retailer, Web sites farm out their images, streams, and pages to CDNs, and absorb feeds, ads, and data streams from any number of outside providers.
Effective Web performance demands that a site take responsibility for [...]
Effective Web Performance: Positively Managing Performance Issues
In: Effective Web Performance| Internet| The Web| Web Performance| Web analytics| Wireless| analytics| business
17 Aug 2009The moment a Web site goes live, the publishers lose control of the performance.
When I say lose control of the performance, I mean that despite everything that has been done to ensure scalability and capacity, the Web is inherently an infrastructure that is out of anyone’s direct ability to manage.
This is something that needs to [...]
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- Tags: application/infrastructure/network, Business/Finance, Effective Web Performance, Internet, Internet marketing, internet performance, Management, marketing, Marketing plan, Mass media, Network management, Technology/Internet, Telecommunications, Web Performance, Web performance issue management plan, Web performance measurement
Effective Web Performance: Choosing a CDN
In: Effective Web Performance| Internet| Web Performance| Web analytics| WebPerformance.Org| analytics| business
13 Aug 2009Content Delivery Networks (CDNs) are a key component to any Web performance strategy. If you examine the content from any large online business or media provider, it won’t take long to find the objects that these organizations have entrusted to CDNs to ensure faster delivery and a better user experience.
When working with CDNs, it is [...]
Effective Web Performance
In: Effective Web Performance| Internet| The Web| Web Performance| Web analytics| WebPerformance.Org| business
12 Aug 2009Slap up some measurements. Look at some graphs. Make a few calls. Your site is faster. You’re a hero.
Right.
Effective Web performance is something that requires planning, preparation, execution, and the willingness to try more than once to get things right. I have discussed this problem before, but wanted to expand my thoughts into some steps [...]
Web Performance: How long can you ignore the money?
In: Technology| The Web| Web Performance| WebPerformance.Org| business
3 Aug 2009Web performance is everywhere. People intuitively understand that when a site is slow, something’s wrong. Web performance breeds anecdotal tales of lost carts, broken catalogs, and searches gone wrong. Web performance can get you name in lights, but not in the way you or your company would like.
It’s a mistake to consider Web performance a [...]
Business Thoughts: Tool Providers v. Service Providers
In: The Web| Work| advertising| branding| business| marketing| social media
29 Jul 2009The hip new shiny thing for a new company is to position themselves as a service. Stepping back from the hype machine for a minute, can you really identify a service provider when you see one? Or are the companies that sell themselves as services are actually tools. And what differentiates a tool provider from [...]
Web Performance in Hard Times
12 Jan 2009In the end, it’s all about performance. And when times get hard and budgets get tight, performance should be high on the list of online businesses.
The issue that I see when I work with online firms is that the first item to be on the chopping block is the performance budget. Performance appears to be [...]
Methodology Before Measurement
In: Commentary| The Web| Web Performance| Work| business
5 Jan 2009Measure what is measurable, and make measurable what is not so.
Galileo Galilei
The greatest challenge facing companies today is not finding ways to measure performance. The key issue is one of understanding what should be measured and validating that there is agreement on what the purpose of the measurement is.
Organizations are complex. And with complexity arises [...]
Modern Business and the Culture of Assurance
In: Commentary| business
19 Mar 2009I often wonder how much business is lost but the levels of assurance that exist within modern companies.
As information passes through and upward through a company, it is filtered, shaped, refined down to the one salient decision point that all the executives can then discuss. The concern that I have is whether the devolution of [...]