Web Performance, Branding, and Social Media
In: Uncategorized
8 Dec 2008In my life as a consultant, I often discuss What Web performance data means and how to interpret it to solve problems. Solving the problems is, however, inherently based on whether the data that is collected is meaningful. In trying to find data that is meaningful, we have found that there are four categories that [...]
In the Customer Generation and Customer Retention articles of this series, the focus was on Web performance measurements designed to serve an audience outside of your organization. Starting with Business Operations, the focus shifts toward the use of Web performance measurements inside your organization.
Why Business Operations?
When I was initially developing these ideas with my colleague [...]
In the first part of this series, using Web performance measurements to generate new customers was the topic. This article focuses on using the same data to keep the customers you have, and make them believe in the value of your service.
Proving the Point
Getting a customer is the exciting and glamorous work. Resources are often [...]
Introduction to the Series
This is the first of a four-part series focusing on the reasons why companies measure their Web performance. This perspective is substantially different than ones posited by others in the field as they focus on the meat and potatoes reasons, rather than the sometimes more difficult to imagine future effects that measurement [...]
Stephen Pierzchala is one of a cadre of crazy Canucks living in the United States. A 10-year veteran of the Web performance field, Stephen also writes on topics as diverse as branding and reputation, bipolar, and Web technologies.