Web Performance, Branding, and Social Media
In: Gutter Helmet
24 Aug 2009For those who have been following our experiences with Gutter Helmet over the last five years (collected articles here), it’s time for an update.
About three weeks ago, we were contacted by the regional Gutter Helmet franchisee for New England, trying to find out what they could do to make us happy.
Why would they do this?
Well, [...]
In: advertising| branding| marketing
31 Oct 2008Personal Brand, Reputation, and The Mistake of Closed SourceA video description of why reputation outranks brand every time
In: The Web| Web Performance| WebPerformance.Org| branding| reputation
16 Oct 2008Today’s Web interfaces are all about the Flash (literally). Smooth charting, cool effects, callouts to references — ways to try and simplify complex data collections.
Problem-solving and diagnosis requires a far deeper dive than the flashiest interface could ever provide, because it comes down to the numbers. The actual measurements that make up the flashy chart. [...]
The Loss of Blogging Voice, or Why I removed the Ads from my Blog
In: Blogging| Commentary| The Web| Web analytics| advertising| analytics| branding| reputation| social media
11 Aug 2009I have had advertising on my blog for as long as I can remember. Except for the period of time when I hosted the site at Wordpress.com, I have always had AdSense, Chitika, or some other ad services content being contextually presented to my visitors.
Frankly, I found having ads up on my site extremely hypocritical, [...]