Posts Tagged ‘reputation’

Working in Hard Times: It’s the little things that make you great

In: Life| The Web| Web Performance| WebPerformance.Org| Work| branding| reputation

15 Jan 2009

Budgets are shrinking. Resources are tight or shrinking. In a recent post, I discussed how ideas that I had been a proponent of for 2-3 years suddenly became extremely valuable to companies during the downturn of 2001-2003.
This downturn is a different beast. This means that you will need more than basic technical smarts to get [...]

A Brand is not a Conversation

In: Commentary| advertising| authority| branding| reputation

12 Jan 2009

Brand and Branding are tossed about as sterile concepts that people want to dissect on a repeated basis, as if a deeper understanding of the words themselves will allow a view into the soul of a people.
When I step back and examine these concepts, free of involvement in the world of Brand creation and propagandization, [...]

Branding, Authority, and Reputation: A Parable

In: advertising| authority| branding| reputation

2 Jan 2009

On a fine July day, a local man runs into a neighborhood bar carrying a stack of pamphlets, and wearing the hat announcing a new service. His beaming smile and easy attitude made the rest of the patrons want to listen to him.
“I have seen the greatest new thing in the history of our species,” [...]

Video: The mistake of the personal brand

In: advertising| branding| marketing

31 Oct 2008

Personal Brand, Reputation, and The Mistake of Closed SourceA video description of why reputation outranks brand every time

Web Performance: Nice Display. Now Show Me the Data.

In: The Web| Web Performance| WebPerformance.Org| branding| reputation

16 Oct 2008

Today’s Web interfaces are all about the Flash (literally). Smooth charting, cool effects, callouts to references — ways to try and simplify complex data collections.
Problem-solving and diagnosis requires a far deeper dive than the flashiest interface could ever provide, because it comes down to the numbers. The actual measurements that make up the flashy chart. [...]

Branding v. Reputation: Idea Pairing

In: advertising| branding| marketing| social media

6 Oct 2008

I spent some time today pairing ideas that separate Branding from Reputation. These came from my discussion of Branding being closed-source and Reputation being open-source [here].
It’s just a start, but it’s a start.

Peter Kim’s discussion of Social Media Marketing and Scalability

In: advertising| branding| marketing| social media

5 Oct 2008

If you are interested in the area of social media marketing, head over to Peter Kim’s blog and check out Social Media Marketing’s Scalability Problem. The post is excellent, and the comments are the kind of conversation that needs to be had in this area.
The best comments so far:

Aaron Strout
John Bell
Phil Gillman

The interesting thing is [...]

(Personal) Branding is Closed-Source

In: advertising| branding| marketing

3 Oct 2008

Last night I asked myself what would happen if blogs and social-media sites were no longer allowed to have advertising on them. What would be the revenue model for them? How would they generate income?
I fell back to the position that these sites were not originally created to be driven by advertising, but to develop [...]


About this blog

Stephen Pierzchala is one of a cadre of crazy Canucks living in the United States. A 10-year veteran of the Web performance field, Stephen also writes on topics as diverse as branding and reputation, bipolar, and Web technologies.

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