Web Performance, Branding, and Social Media
In the Customer Generation and Customer Retention articles of this series, the focus was on Web performance measurements designed to serve an audience outside of your organization. Starting with Business Operations, the focus shifts toward the use of Web performance measurements inside your organization.
Why Business Operations?
When I was initially developing these ideas with my colleague [...]
In the first part of this series, using Web performance measurements to generate new customers was the topic. This article focuses on using the same data to keep the customers you have, and make them believe in the value of your service.
Proving the Point
Getting a customer is the exciting and glamorous work. Resources are often [...]