<sarcasm>

Currently, the Newest Industry sits at #1,106,225 in the Technorati Charts. I’m looking to break into the Technorati 1,000,000 before Christmas.

If Chris Brogan can get into the Technorati 100, I know I can do this!

Help me break into this elite group!

</sarcasm>

Tags: Chris Brogan, Christmas, Newest Industry, rank, Technorati, Technorati 100, technorati rank

There is clear dissatisfaction with the current state of marketing among the social media mavens.

• Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
• BuzzLogic releases their conversational ad service.
• The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
• Lookery is providing demographic information that is relevant to social media providers and shaping ad presentation that way
• A completely off-the-radar person such as myself realizes that there is gold in what holds the attention, and that’s not always the latest and greatest

So what can be done? Jeff Jarvis points out that the problem lies with measurement. I agree, as there is only value in a system where all of the people involved agree on what the metric of record will be, and how it can be validly captured.

Currently CPM is the agreed upon metric. In a feed based online world, how does a CPM model work? And, most importantly, why would I continue to place your ads on my site if all your doing is advertising to people based on the words on the page, rather than who is looking at the page and how often that page is looked at.

In effect, advertisers should be the ones thrying to figure out how to get into the community, get into the conversation. As an advertiser, don’t you want to be where the action is? But how do you find an engaged audience in an online world that makes a sand castle on the beach in a hurricane look stable?

The challenge for advertisers is to be able to find the active communities and conversations effectively. The challenge for content creators and communities is to understand the value of their conversations, the interactions that people who visit the site have with the content.

In effect, a social media advertising model turns the current model on its head. Site owners and community creators gain the benefit of being attractive to advertisers because of the community, not because of the content. And site owners who understand who visits their site, what content most engages them, how they interact with the system will be able to reap the greatest rewards by selling their community as a marketable entity.

And Steven Hodson rounds out the week’s think on communities by throwing out the subversive idea that communities are not always free (as in ‘beer’, not as in ‘land of’). If a community has paid for the privilege of coming together to participate in communal events and discussions, then can’t that become an area for site owners to further control the cost of advertising on their site?

While the benefit of reduced or no marketing content is the benefit of many for-pay communities, this benefit can be used by site owners by saying that an advertiser can have access to the for-pay community at the cost of higher ad rates and smaller ads. The free community is a completely different set of rules, but there are also areas in the free community that are of higher value than others.

In summary, the current model is broken. But there is no way to measure the value of a Twitter stream, a FriendFeed conversation, a Disqus thread, or a Digg rampage. And until there is, we are stuck with an ad model that based on the words on the page, and not the community that created the words.

Tags: ad network, ads, adsense, advertising, advertising model, API, attention, audience, b5 Media, blog, blog advertising, BuzzLogic, BuzzMachine, community, content, control, conversation, current, data, digg, disqus, EAD, feeds, Fred Wilson, friendfeed, HTML, HTTP, IE, IM, information, interaction, interactions, IP, it, Jeff Jarvis, LAN, Lookery, Mac, marketing, measurement, media, metrics, Newest Industry, Om, One, online, online world, pr, social media, social media advertising, social media advertising model turns, social media mavens, social media providers, Steven Hodson, Technorati, The Inquisitr, twitter, Union Square, Union Square Ventures

Or should I say, welcome back.

Three years ago when I started blogging on a regular basis, the blog was name The Newest Industry after the Husker Du song of the same name. Then I migrated the content to Wordpress.com, and relinquished hosting it myself.

Well, I have decided to resurrect Newest Industry, but with all the same shiny content you would find at the Crazy Canuck Chronicles.

So, if it’s been a while, welcome back. Otherwise, a simple hello.

Tags: blog, Blogging, content, HTTP, IM, it, Newest Industry, Om, pr, wordpress

Today, I re-named this blog. The Newest Industry had reached the end of a very long and satisfying road. It was time to “re-brand”.

But the content will remain remarkable unchanged!

Sort of like the real world.

Technorati Tags: crazycanuck, crazy canuck, re-branding

Tags: blog, brand, content, HTTP, IM, it, Newest Industry, Om, Technorati

If you are wondering about the picture at the top of this page (sorry for you folks in RSS readers, gotta head to the blog to see it), I can tell you one thing.

It is real.

[PS: Photo provided by Chris Magnusson.]

I grew up in the shadow if this mountain called, oddly enough, Mount Seven. The Seven is a natural event that only appears in the spring as the snow recedes from the summit.

The other claim to fame for this peak is among paragliders and hang-gliders. If you ask anyone who partakes in these sports if they have ever heard of Mount Seven, their eyes will likely glaze over and drool will run from their mouths,

Why?

Well, the banner doesn’t do the mountain justice from the perspective of a non-powered flight aficianado. This perspective for Google Earth give you a better idea.

When you depart Mount Seven, it is a free and clear 5,000 foot drop into the valley below. And it’s not just any valley; it’s the Rocky Mountain Trench. At a minimum of 5 miles wide, the flying is free and clear. One glider took off from the mountain and ended up in Montana.

Mount Seven is a glorious landmark, and one of the few fond rememberances I have of the town I grew up in.

Technorati Tags: Mount seven, mount 7, golden bc, paragliding, hang gliding

Tags: app, blog, EAD, fame, Google, HTTP, IANA, IM, it, LAN, Newest Industry, Om, One, pr, RSS, run, sports, Technorati, the other