Later today, I will be discussing an offer of support for the GrabPERF System which came in last night.

I know that I have made my need for hardware and financial support for GrabPERF fairly clear over the last couple of days. However, I was impressed and surprised by this offer of sponsorship/support, especially given who the person making the gesture is.

I won’t say reveal any details yet (yes, I am stealing a Buzz Marketing trick from Scoble and Wright), but this is a very exciting development for the GrabPERF System.

Perhaps corporate sponsorship is the model I need to look at for this.

GrabPERF: The PBS/NPR of Web Performance Monitoring.

Tags: blog, corporate, GrabPERF, GrabPERF.org, HTTP, IM, IP, it, marketing, Om, PBS, performance, PHP, pr, web, Web Performance

Yesterday, a JetBlue plane suffered a failure of the front nose-wheel system shortly after take-off.

After 2 hours and an spectacular light show, the Airbus A320 slowed to a perfect stop on a runway at LAX. [here]

The winners? JetBlue. A perfect landing, flight attendants who were calm in-flight, and the ability to watch the whole thing from your seat on the plane via DirectTV.

Buzz Marketing at its most unique — what does this experience say about the quality of JetBlue to you?

UPDATE: Shel Israel watched the whole thing. [here]

Tags: HTML, HTTP, IE, Israel, it, LAN, marketing, Om, run, tv, update

The Slacker Manager had a great post about Fast Tracking yourself. [here]

When I read the article, I realized two things:

1. I was coming up on my two-year anniversary with my current employer with no change in responsibilities or roles
2. I was going to break one of the SM’s cardinal rules

Some days it doesn’t pay to get out of bed. Now it is time to change the personal marketing campaign.

Tags: current, EAD, HTML, HTTP, IE, IM, it, marketing, Om, One, personal, tracking

At my real job, we monitor and report on the performance of a number of different e-commerce verticals.

[I will now try and stop using marketing-speak.]

In the retail index, the Gap has been down for nearly 3 weeks. Well, they have come part way up, but it is flaky, and they don’t have a search function.

No search function? Oh yeah, let’s go shop somewhere else.

Anyway, Erick Schonfeld at Business 2.0 just linked to a story at adfreak about this little re-design outage.

20 days. And counting.

This is unheard of in the Internet economy. Well, not unheard of, but the only other site I know that had a similar re-design outage was Wal-Mart back in 2000.

The Gap is a savvy online retailer. Why couldn’t this been done in a more intelligent way? What has made this re-design so problematic?

Tags: blog, business, design, economy, HTML, HTTP, IM, Internet, it, marketing, Om, One, online, online retailer, outage, performance, pr, search

Met up with David Parmet for lunch in Lexington Centre today.

I even got to touch the infamous Waterfield Cargo Bag. Verdict on the bag: Sexy.

Great stories about Hugh Macleod and Thom Mahon, as well as the madness that is called marketing.

And lunch was…well, it was Bertucci’s.

Technorati: David Parmet, Hugh Macleod, Thom Mahon, Waterfield Cargo

Tags: API, app, HTTP, IE, it, Mac, marketing, Om, PHP, pr, Technorati

"Firefox?" The Rabbi stops and thinks for a minute, rubbing his beard. "Ah yes! The one that blocks all the schmutz."

Read more here. Via David Parmet.

Technorati: Firefox

Tags: EAD, Firefox, HTTP, marketing, Om, One, PHP, pr, Technorati

As I discussed in this post, iTunes 4.9 was starting to cause some serious bandwidth issues for podcasters.

Geek News Central reports that iTunes appears to be be pulling some podcasts from a centralized cache server. [here]

This post also states that Apple has not told anyone that this is the case, let alone informing podcasters about the infrastructure they have put in place to distribute this cached content.

Once again, Apple has wandered into the Web 2.0 arena with pre-Internet marketing ideas. I guess eventually they will learn.

UPDATE: I forgot to mention that the source of the GNC story was the Dailysonic, which has an extensive technical write-up on what they found. [here]

Technorati: Apple, podcasting, iTunes

Tags: app, Apple, bandwidth, blog, cache server, content, HTML, HTTP, IM, Internet, Issues, it, marketing, Om, One, performance, PHP, pr, server, Technorati, update, web, web 2.0

As many have said now, Apple may have committed a serious marketing and sales error by announcing the move to Intel for 2006-2007. Ppersonally, I would have no problem buying a PowerPC Powerbook right now, especially if Apple is forced to lower the price to reduce stock or drive sales.

We will have to see how that plays out. There must be something else going on. Maybe there will be a G5 Powerbook…and an Intel Powerbook. That would be a tough choice.

If Apple lives that long.

TECHNORATI: Apple, Intel, Steve Jobs, Powerbook,
PowerPC

Tags: app, Apple, book, HTTP, IE, it, live, marketing, Om, personal, pr, Technorati

Adrian Trenholm:

Coincidentally, I took a client along to Johnnie Moore and James Cherkoff’s Open Sauce Marketing workshop and one of the things that sticks in my brain was the comment “blogging changes the blogger.”

Wow. Couldn’t have said it better.

Tags: blog, Blogging, client, content, HTTP, IE, it, marketing, Om, One

Over the last few days, there has been the start of Bzzzzz around the sneak peeks people are getting into the new Office 12 for Windows.

I haven’t read them. I don’t care. Guess I am a dinosaur.

On my work laptop, I am very happy with Office 11 (2003). My wife is very happy with Office 10 (2000) on machine.

Who is Office 12 aimed at? Enterprises are going WTF? Another *%^&%%$&% upgrade that is going to cause things to break and new security holes to appear, due to the new complexities that have not been completely tested?

Consumers? Most home users are likely to say that Ofice 97/2000/XP/2003 work fine for them, so why should they shell out a couple of hundred bucks for an upgrade?

I have an idea that will revolutionize the entire Microsoft Office marketing campaign, and put the fear into the entire marketplace.

Give away a LESS complicated, stripped down version “stock” version of Office 12 to anyone who wants it. Should be able to fit it into something like the 60-80 MB that OpenOffice fits into.

That’s right. I have spoken the heresy. The basic Office 12 should be given away for free. If you need/want more advanced connectors/translators/add-ons, they can be purchased and downloaded online for modular prices ($9.95, $19.95, etc).

Why will Microsoft still make gobs of money of this method? Because the core development work for Office 12 is complete. Has been complete for maybe a decade, but at least 6-7 years.

If Microsoft doesn’t consider this free download model, Office 12 will be greeted with the response it deserves from the basic consumers and IT professionals alike: WHO CARES?

OFFICE 12 LINK-O-RAMA!

Office 12 to ease lines of communication | CNET News.com

Office 12 and the New World of Work

Office 12 release confirmed for next year

Office 12 release confirmed for next year

Update: Microsoft reveals more details on ‘Office 12′

Tags: add-ons, app, blog, cro, evolution, IE, it, Mac, marketing, Microsoft, online, pr, update, USD, users, web, window, Windows, World Health Organization, XP