Posts Tagged ‘marketing

Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]

One of the most challenging things in social media is finding the conversation leaders. Those people who drive the conversation, and create a community.
FriendFeedHolic (ffholic) has taken the base knowledge that exists in FriendFeed and added a ranking mechanism to it based on input and output. In fact, they weight the participation in the FriendFeed [...]

In previous posts about advertising and marketing to the new social media world [here and here], I postulated that it is very difficult to assign a value to a stream of comments, a community of followers, or a conversation.
As always, Google seems (to think) it has the answer. BusinessWeek reports the vague concept of PageRank [...]

There is clear dissatisfaction with the current state of marketing among the social media mavens.

Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
BuzzLogic releases their conversational ad service.
The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
Lookery is providing demographic information [...]

If you ask 15 different people what the phrase Web performance means to them, you will get 30 different answers. Like all things in this technological age, the definition is in the eye of the beholder. To the Marketing person, it is delivering content to the correct audience in a manner that converts visitors into [...]

Microsoft releases a new browser, and, of course, Live Search is the default search tool.
Google is pouting.Who do they think they are? Shut up and sit down.
New Microsoft Browser Raises Google’s Hackles
Microsoft, you have got me to say something that supports something you are doing. Ain’t viral marketing grand?
Now shut up and sit down.
Technorati Tags: [...]

Usually I classify this sort of mail as complete nonsense, and delet it. But this one was such a classic, I had to post it.
The letter is from the new CEO of the joint Borland/Segue. He is announcing that he thinks that Segue and Borland customers will be able to find cool ways to use [...]

I had an interesting exchange with David Parmet earlier today that involved self-promotion and promotion of causes that mean something to us personally.
Well, isn’t that the geek way? Lay low, do the “cool” things, and let the marketing folks make the buzz? I am no good at going out there and saying “LOOK AT ME!”; [...]

The gang at the Never Work Alone blog have a fantastic post describing some of the solutions to the Introverted IT / Extroverted Sales-Marketing integration issue.[here]
The best points:

When hiring, place a premium on being able to explain technical issues to users and determine whether they’ve mastered the material. Expect this to cost more.
Offer raises for [...]

Later today, I will be discussing an offer of support for the GrabPERF System which came in last night.
I know that I have made my need for hardware and financial support for GrabPERF fairly clear over the last couple of days. However, I was impressed and surprised by this offer of sponsorship/support, especially given who [...]


About this blog

Stephen Pierzchala is one of a cadre of crazy Canucks living in the United States. A 10-year veteran of the Web performance field, Stephen also writes on topics as diverse as branding and reputation, bipolar, and Web technologies.

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