Web Performance, Branding, and Social Media
In: Effective Web Performance| Internet| Technology| Web Performance| Web analytics| WebPerformance.Org| analytics
17 Aug 2009A quote from Avinash Kaushik (Occam’s Razor and @avinashkaushik) to start this post.
I have a 10/90 rule . If your budget is $100 then spend $10 on tools and professional services to implement them, and spend $90 on hiring people to analyze data you collect on your website.
The web is quite complex, you are going [...]
In: Effective Web Performance| Internet| The Web| Web Performance| Web analytics| Wireless| analytics| business
17 Aug 2009The moment a Web site goes live, the publishers lose control of the performance.
When I say lose control of the performance, I mean that despite everything that has been done to ensure scalability and capacity, the Web is inherently an infrastructure that is out of anyone’s direct ability to manage.
This is something that needs to [...]
In: Technology| The Web| Web Performance| WebPerformance.Org| business
3 Aug 2009Web performance is everywhere. People intuitively understand that when a site is slow, something’s wrong. Web performance breeds anecdotal tales of lost carts, broken catalogs, and searches gone wrong. Web performance can get you name in lights, but not in the way you or your company would like.
It’s a mistake to consider Web performance a [...]
In: The Web| Work| advertising| branding| business| marketing| social media
29 Jul 2009The hip new shiny thing for a new company is to position themselves as a service. Stepping back from the hype machine for a minute, can you really identify a service provider when you see one? Or are the companies that sell themselves as services are actually tools. And what differentiates a tool provider from [...]
In: Blogging| The Web| advertising| branding| marketing| social media
6 Oct 2008Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]
In: Uncategorized
30 Sep 2008One of the most challenging things in social media is finding the conversation leaders. Those people who drive the conversation, and create a community.
FriendFeedHolic (ffholic) has taken the base knowledge that exists in FriendFeed and added a ranking mechanism to it based on input and output. In fact, they weight the participation in the FriendFeed [...]
In: advertising| social media
29 Sep 2008In previous posts about advertising and marketing to the new social media world [here and here], I postulated that it is very difficult to assign a value to a stream of comments, a community of followers, or a conversation.
As always, Google seems (to think) it has the answer. BusinessWeek reports the vague concept of PageRank [...]
There is clear dissatisfaction with the current state of marketing among the social media mavens.
Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
BuzzLogic releases their conversational ad service.
The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
Lookery is providing demographic information [...]
In: Web Performance| Web performance concepts| WebPerformance.Org
30 Aug 2006If you ask 15 different people what the phrase Web performance means to them, you will get 30 different answers. Like all things in this technological age, the definition is in the eye of the beholder. To the Marketing person, it is delivering content to the correct audience in a manner that converts visitors into [...]
In: RANTING| Technology
1 May 2006Microsoft releases a new browser, and, of course, Live Search is the default search tool.
Google is pouting.Who do they think they are? Shut up and sit down.
New Microsoft Browser Raises Google’s Hackles
Microsoft, you have got me to say something that supports something you are doing. Ain’t viral marketing grand?
Now shut up and sit down.
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Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.
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