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<channel>
	<title>Newest Industry &#187; Internet Explorer 8</title>
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		<title>Browser Wars: June was an interesting month</title>
		<link>http://newestindustry.org/2009/07/01/browser-wars-june-was-an-interesting-month/</link>
		<comments>http://newestindustry.org/2009/07/01/browser-wars-june-was-an-interesting-month/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 20:56:28 +0000</pubDate>
		<dc:creator>smp</dc:creator>
				<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[The Web]]></category>
		<category><![CDATA[Web Performance]]></category>
		<category><![CDATA[Web analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[browser wars]]></category>
		<category><![CDATA[Firefox 3.5]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[internet explorer 6]]></category>
		<category><![CDATA[internet explorer 7]]></category>
		<category><![CDATA[Internet Explorer 8]]></category>
		<category><![CDATA[Market adoption of Mozilla Firefox]]></category>
		<category><![CDATA[Mozilla Firefox]]></category>
		<category><![CDATA[Technology/Internet]]></category>
		<category><![CDATA[Usage share of web browsers]]></category>
		<category><![CDATA[Web browser]]></category>
		<category><![CDATA[Windows 7]]></category>

		<guid isPermaLink="false">http://newestindustry.org/?p=2497</guid>
		<description><![CDATA[June is one of my favorite months. The sun returns (although in the Boston area there are concerned that it has been replaced by clouds and humidity), the kids get out of school (and get sent to camp), and the outdoor pool opens (and I actually swim in it).
In the US browser market, Internet Explorer [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fnewestindustry.org%2F2009%2F07%2F01%2Fbrowser-wars-june-was-an-interesting-month%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fnewestindustry.org%2F2009%2F07%2F01%2Fbrowser-wars-june-was-an-interesting-month%2F" height="61" width="51" /></a></div><p><a title="Browser history poster" href="http://flickr.com/photos/35034351734@N01/230462299"><img style="float:left;padding:4px;" src="http://farm1.static.flickr.com/94/230462299_7e54d2295d_s.jpg" alt="" /></a>June is one of my favorite months. The sun returns (although in the Boston area there are concerned that it has been replaced by clouds and humidity), the kids get out of school (and get sent to camp), and the outdoor pool opens (and I actually swim in it).</p>
<p>In the US browser market, Internet Explorer 8 continues its slow replacement of Internet Explorer 6 and 7, finally overtaking MSIE 6 on June 11 [Stats courtesy of <a title="StatCounter GlobalStats" href="http://gs.statcounter.com/" target="_blank">StatCounter</a>].</p>
<p style="text-align: center;"><a title="us-browser-jun1-303009 by spierzchala, on Flickr" href="http://www.flickr.com/photos/spierzchala/3678818625/"><img src="http://farm4.static.flickr.com/3584/3678818625_b95a557c34.jpg" alt="us-browser-jun1-303009" width="500" height="293" /></a></p>
<p style="text-align: left;">The great news is that Internet Explorer 6 is slowly falling of the pace, relegated to large companies with proprietary code and a degree of inertia that impedes their movement to accepting new browsers.</p>
<p style="text-align: left;">The two-month trend does show some very dramatic changes, most notably with Internet Explorer 7 and Firefox 3.</p>
<p style="text-align: center;"><a title="us-browser-may1-june302009 by spierzchala, on Flickr" href="http://www.flickr.com/photos/spierzchala/3678818779/"><img src="http://farm3.static.flickr.com/2631/3678818779_fb41afb34a.jpg" alt="us-browser-may1-june302009" width="500" height="293" /></a></p>
<p style="text-align: left;">While these changes appear dramatic, the lack of absolute values to base the StatCounter graphs on means that it&#8217;s very difficult to determine if these values are a result of a shift in the actual browser market, or a result in decreasing numbers of visitors to sites with the StatCounter tracking code.</p>
<p style="text-align: left;">Worldwide for June, the primary trend is that the decrease in Internet Explorer 7 is matched almost precisely by the increase in the use of Internet Explorer 8.</p>
<p style="text-align: center;"><a title="worldwide-browser-jun1-303009 by spierzchala, on Flickr" href="http://www.flickr.com/photos/spierzchala/3679678228/"><img src="http://farm4.static.flickr.com/3560/3679678228_f49c98f03e.jpg" alt="worldwide-browser-jun1-303009" width="500" height="293" /></a></p>
<p style="text-align: left;">Firefox 3 and Internet Explorer 6 remained almost completely unchanged through June, indicating that the US trend is very different than that seen throughout the rest of the world. The tracking trend indicates that Firefox 3 could have overtaken Internet Explorer 7 by the end of July.</p>
<p style="text-align: left;"><em>Could have</em> is used purposely here, as the release of Firefox 3.5 will fragment the market share for this browser, and it is not likely that it will match the stats for Firefox 3 immediately.</p>
<p style="text-align: left;">Despite all the claims that the browser war is over, and that applications have moved beyond the browser, it is highly unlikely that this dream will be realized in the consumer browser market until late 2010, when the effect of Windows 7 can be seen on the use of Internet Explorer 8 .</p>
<p style="text-align: left;">Overall, June 2009 was a month of substantial shifts in the US browser market, which will be further aggravated with the release of Firefox 3.5, and the slow and steady adoption of Internet Explorer 8 by consumer and business users.</p>
<p style="text-align: left;"><strong>UPDATE:</strong> TechCrunch has noted the ongoing shifts to the browser share market [<a title="TechCrunch - Since March, Internet Explorer Lost 11.4 Percent Share To Firefox, Safari, And Chrome" href="http://www.techcrunch.com/2009/07/05/since-march-internet-explorer-lost-114-percent-share-to-firefox-safari-and-chrome/" target="_blank">here</a>].</p>



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		<title>Browser Wars: Internet Explorer 8 Usage in US Now Tied with Internet Explorer 6</title>
		<link>http://newestindustry.org/2009/06/17/browser-wars-internet-explorer-8-usage-in-us-now-tied-with-internet-explorer-6/</link>
		<comments>http://newestindustry.org/2009/06/17/browser-wars-internet-explorer-8-usage-in-us-now-tied-with-internet-explorer-6/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 23:44:46 +0000</pubDate>
		<dc:creator>smp</dc:creator>
				<category><![CDATA[Browsers]]></category>
		<category><![CDATA[The Web]]></category>
		<category><![CDATA[Web Performance]]></category>
		<category><![CDATA[Web analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[browser wars]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[internet explorer 6]]></category>
		<category><![CDATA[internet explorer 7]]></category>
		<category><![CDATA[Internet Explorer 8]]></category>
		<category><![CDATA[Internet Explorer usage]]></category>
		<category><![CDATA[Mozilla Firefox]]></category>
		<category><![CDATA[StatCounter]]></category>
		<category><![CDATA[Technology/Internet]]></category>
		<category><![CDATA[Usage share of web browsers]]></category>

		<guid isPermaLink="false">http://newestindustry.org/?p=2491</guid>
		<description><![CDATA[This week marks a momentous time in the history of the Internet. In the United States, StatCounter reports that for the first three days of the work week (Monday &#8211; Friday), Internet Explorer 8 usage is equal to Internet Explorer 6 usage.

Tie this to the trend of decreasing Internet Explorer usage noted late last week [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fnewestindustry.org%2F2009%2F06%2F17%2Fbrowser-wars-internet-explorer-8-usage-in-us-now-tied-with-internet-explorer-6%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fnewestindustry.org%2F2009%2F06%2F17%2Fbrowser-wars-internet-explorer-8-usage-in-us-now-tied-with-internet-explorer-6%2F" height="61" width="51" /></a></div><p>This week marks a momentous time in the history of the Internet. In the United States, <a title="StatCounter GlobalStats - USA June 1-17 2009" href="http://gs.statcounter.com/#browser_version-US-daily-20090601-20090617" target="_blank">StatCounter</a> reports that for the first three days of the work week (Monday &#8211; Friday), Internet Explorer 8 usage is equal to Internet Explorer 6 usage.</p>
<p style="text-align: center;"><a title="BrowserWars-June172009 by spierzchala, on Flickr" href="http://www.flickr.com/photos/spierzchala/3637221734/"><img src="http://farm4.static.flickr.com/3342/3637221734_3605f3cce3.jpg" alt="BrowserWars-June172009" width="500" height="293" /></a></p>
<p>Tie this to the trend of decreasing Internet Explorer usage <a title="Newest Industry - Collapse of Internet Explorer 7 Use" href="http://newestindustry.org/2009/06/11/browser-wars-internet-explorer-7-use-collapses-in-the-us/" target="_self">noted late last week</a> and the release of Firefox 3.5 RC1 and Safari 4.0 and Opera 10 in the last few weeks, and it appears that the balance of browser usage on the Internet is becoming more fluid.</p>
<p>Does this mean that standards will become more relevant? Can you truly count on limiting customers to one browser?</p>
<p>Will browser lock-in for certain applications continue to be considered acceptable?</p>



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		<title>Browser Wars: The Slow Rise of Internet Explorer 8</title>
		<link>http://newestindustry.org/2009/05/11/browser-wars-the-slow-rise-of-internet-explorer-8/</link>
		<comments>http://newestindustry.org/2009/05/11/browser-wars-the-slow-rise-of-internet-explorer-8/#comments</comments>
		<pubDate>Mon, 11 May 2009 13:21:55 +0000</pubDate>
		<dc:creator>smp</dc:creator>
				<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Web]]></category>
		<category><![CDATA[Web Performance]]></category>
		<category><![CDATA[Web analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[browser wars]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[internet explorer 6]]></category>
		<category><![CDATA[internet explorer 7]]></category>
		<category><![CDATA[Internet Explorer 8]]></category>
		<category><![CDATA[Opera 9.6]]></category>

		<guid isPermaLink="false">http://newestindustry.org/?p=2482</guid>
		<description><![CDATA[Since its GA release on March 19 and its addition to Windows Update in late April, Internet Explorer 8 has been gradually increasing its market share in the US. Based on the current growth pattern in StatCounter&#8217;s GlobalStats data, it appears that Internet Explorer 8 will overtake Internet Explorer 6 sometime in late May or [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fnewestindustry.org%2F2009%2F05%2F11%2Fbrowser-wars-the-slow-rise-of-internet-explorer-8%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fnewestindustry.org%2F2009%2F05%2F11%2Fbrowser-wars-the-slow-rise-of-internet-explorer-8%2F" height="61" width="51" /></a></div><p>Since its GA release on March 19 and its addition to Windows Update in late April, Internet Explorer 8 has been gradually increasing its market share in the US. Based on the current growth pattern in StatCounter&#8217;s GlobalStats data, it appears that Internet Explorer 8 will overtake Internet Explorer 6 sometime in late May or early June.</p>
<p style="text-align: center;"><a title="StatCounter Browser Stats - US - 03/01/09-05/11/09 by spierzchala, on Flickr" href="http://www.flickr.com/photos/spierzchala/3521372753/"><img src="http://farm4.static.flickr.com/3628/3521372753_83df939040.jpg" alt="StatCounter Browser Stats - US - 03/01/09-05/11/09" width="500" height="293" /></a></p>
<p>In other parts of the world, the adoption of the new version of Internet Explorer is substantially slower, and affected by regional differences in the browser population. Europe is notable in this as MSIE8 has just overtaken Opera 9.6 in the browser population in the last week.</p>
<p style="text-align: center;"><a title="StatCounter Browser Stats - EU - 03/01/09 - 05/11/09 by spierzchala, on Flickr" href="http://www.flickr.com/photos/spierzchala/3522202418/"><img src="http://farm4.static.flickr.com/3349/3522202418_11904d6bbe.jpg" alt="StatCounter Browser Stats - EU - 03/01/09 - 05/11/09" width="500" height="293" /></a></p>
<p>In Asia, Internet Explorer 8 has moved into fourth in browser share, but is a substantially lower percentage of the population than the top three browsers. In a frightening statistic, Internet Explorer 6 is the most popular browser in Asia, indicating that path to adoption may be longer in this region.</p>
<p style="text-align: center;"><a title="StatCounter Browser Stats - Asia - 03/01/09 - 05/11/09 by spierzchala, on Flickr" href="http://www.flickr.com/photos/spierzchala/3521404037/"><img src="http://farm4.static.flickr.com/3301/3521404037_bbff648951.jpg" alt="StatCounter Browser Stats - Asia - 03/01/09 - 05/11/09" width="500" height="293" /></a></p>
<p>Overall the adoption of this new browser as a replacement for Internet Explorer 6 and 7 is slow and steady. MSIE8 does not appear to be significantly cutting into the Firefox population, but this could change as people begin to hear more about the features of the new browser, and Web sites begin to be designed to its features, rather than those of MSIE6 and MSIE7.</p>



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		<title>Browser Wars: Internet Explorer 8.0 Released on Windows Update</title>
		<link>http://newestindustry.org/2009/04/29/browser-wars-internet-explorer-80-released-on-windows-update/</link>
		<comments>http://newestindustry.org/2009/04/29/browser-wars-internet-explorer-80-released-on-windows-update/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 13:28:54 +0000</pubDate>
		<dc:creator>smp</dc:creator>
				<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[The Web]]></category>
		<category><![CDATA[Web Performance]]></category>
		<category><![CDATA[Web analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[browser share]]></category>
		<category><![CDATA[browser wars]]></category>
		<category><![CDATA[IE8]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[Internet Explorer 8]]></category>
		<category><![CDATA[Internet Explorer 8.0]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Windows]]></category>
		<category><![CDATA[MSIE8]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Worldwide]]></category>

		<guid isPermaLink="false">http://newestindustry.org/?p=2472</guid>
		<description><![CDATA[While I was performing my standard Windows Update on my work virtual machine this morning, I wondered if the promised Internet Explorer 8.0 release to Windows Update had been dropped.
I switched to my test-bed, vanilla Windows XP virtual machine, ran Windows Update, and PING! Up it came. The masses of people who blindly do what [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fnewestindustry.org%2F2009%2F04%2F29%2Fbrowser-wars-internet-explorer-80-released-on-windows-update%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fnewestindustry.org%2F2009%2F04%2F29%2Fbrowser-wars-internet-explorer-80-released-on-windows-update%2F" height="61" width="51" /></a></div><p><a title="Vista: Lost Sensations" href="http://flickr.com/photos/49746597@N00/97403945"><img style="float:left;padding:4px;" src="http://farm1.static.flickr.com/40/97403945_54c179d8e8_s.jpg" alt="" /></a>While I was performing my standard Windows Update on my work virtual machine this morning, I wondered if the promised <a title="NeoSeeker - Internet Explorer 8 to hit Automatic Update" href="http://www.neoseeker.com/news/10428-internet-explorer-8-to-hit-automatic-update/" target="_blank">Internet Explorer 8.0 release to Windows Update</a> had been dropped.</p>
<p>I switched to my test-bed, vanilla Windows XP virtual machine, ran Windows Update, and PING! Up it came. The masses of people who blindly do what Windows Update tells them to do will now be installing Internet Explorer 8 on their machines.</p>
<p>The interesting thing is that the <em>only</em> piece of software that Windows Update said was a critical Update was Internet Explorer 8.0. Given that it would be replacing Internet Explorer 7.0 on my virtual machine, how bad was Internet Explorer 7? Are they trying to push MSIE6 and MSIE7 out of the way <strong>ASAP</strong>?</p>
<p>Today should see a large number of new installs of Internet Explorer 8, either on purpose or inadvertently by those folks who install everything that Microsoft tells them to. I will be monitoring <a title="StatCounter" href="http://statcounter.com/" target="_blank">StatCounter&#8217;s</a> <a title="StatCounter GlobalStats" href="http://gs.statcounter.com/" target="_blank">GlobalStats</a> over the next few days to see if there is a spike in, most notably, US installs of Internet Explorer 8.</p>
<p>Just as a sidebar, Internet Explorer 8, without the support of Windows Update, has <a title="StatCounter GlobalStats - USA April 1-28 2009" href="http://gs.statcounter.com/#browser_version-US-daily-20090401-20090429" target="_blank">increased from 3.5% to 6.28%</a> of the browser share in the US (<a title="StatCounter GlobalStats - North America April 1-28 2009" href="http://gs.statcounter.com/#browser_version-na-daily-20090401-20090429" target="_blank">3.33% to 6.2% in North America</a>; <a title="StatCounter GlobalStats - Worldwide April 1-28 2009" href="http://gs.statcounter.com/#browser_version-ww-daily-20090401-20090429" target="_blank">2.65% to 4.4% Worldwide</a>) in the April 1-28 2009 period. [Stats courtesy of <a title="StatCounter GlobalStats" href="http://gs.statcounter.com/" target="_blank">StatCounter GlobalStats</a>]</p>
<p>I can&#8217;t make a lot of comments about the quality of browsing experience in one version of Internet Explorer over another; I have been a dedicated Firefox user on Mac, and a Safari user on Windows (yes, that is weird) for a while. But the desire to move as many people as quickly as possible to a new browser speaks volumes to where Microsoft thinks the Web is going. And they realize that it is not going in the direction that its older browsers had been taking it.</p>
<p>Further Updates will follow.</p>
<p><strong>UPDATE:</strong> A colleague forwarded me <a title="MSIE 8 not being &quot;pushed&quot;" href="http://msmvps.com/blogs/bradley/archive/2009/04/29/ie-8-is-not-being-quot-pushed-quot.aspx" target="_blank">this article</a> on the release of Internet Explorer 8 to Windows Update. Effectively, you still have to go through the Web interface and agree to download the new browser. It&#8217;s not being pushed down onto Windows users through the automatic update built into the OS, no doubt to placate the glacially-slow IT departments I mentioned <a title="Newest Industry - The Patterns of Internet Explorer 6" href="http://newestindustry.org/2009/04/27/browser-wars-the-unique-pattern-of-msie-60/" target="_blank">here</a>.</p>



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		<title>Internet Explorer 8 &#8211; Coming to a Site Near You!</title>
		<link>http://newestindustry.org/2009/03/19/internet-explorer-8-coming-to-a-site-near-you/</link>
		<comments>http://newestindustry.org/2009/03/19/internet-explorer-8-coming-to-a-site-near-you/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 16:13:23 +0000</pubDate>
		<dc:creator>smp</dc:creator>
				<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Web Performance]]></category>
		<category><![CDATA[Web analytics]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[Internet Explorer 8]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Corporation]]></category>
		<category><![CDATA[MSIE]]></category>
		<category><![CDATA[MSIE6]]></category>
		<category><![CDATA[MSIE7]]></category>
		<category><![CDATA[MSIE8]]></category>
		<category><![CDATA[Rendering]]></category>

		<guid isPermaLink="false">http://newestindustry.org/?p=2399</guid>
		<description><![CDATA[Tomorrow morning, at 09:00 PDT, Microsoft unleashes IE 8.0 on an unsuspecting Internet.
By 12:00 PDT, the number of Web sites having to put up IE 7.0 only stickers will be in the millions.
I haven&#8217;t done a lot of testing of the new monster (I mainly use Firefox on Mac OS 10.5.6), but it doesn&#8217;t seem [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fnewestindustry.org%2F2009%2F03%2F19%2Finternet-explorer-8-coming-to-a-site-near-you%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fnewestindustry.org%2F2009%2F03%2F19%2Finternet-explorer-8-coming-to-a-site-near-you%2F" height="61" width="51" /></a></div><p><a title="The Third Browser War" href="http://flickr.com/photos/34555614@N00/2819339876"><img style="float:left;padding:4px;" src="http://farm4.static.flickr.com/3197/2819339876_55802a1eb5_m.jpg" alt="" /></a>Tomorrow morning, at 09:00 PDT, Microsoft unleashes IE 8.0 on an unsuspecting Internet.</p>
<p>By 12:00 PDT, the number of Web sites having to put up IE 7.0 only stickers will be in the millions.</p>
<p>I haven&#8217;t done a lot of testing of the new monster (I mainly use Firefox on Mac OS 10.5.6), but it doesn&#8217;t seem any weirder than any of the other Microsoft browsers I have used.</p>
<p>Under the hood, it does amp up the number of connections that are used to download objects, but if your infrastructure is prepared, it should be no big deal.</p>
<p>The big concern lies in the rendering. If those users who can upgrade to the new browser (anyone not limited to IE 6 by a corporate IT policy written on parchment) do find there are problems, will they blame the site or the browser?</p>
<p>Have you tested your site to ensure that it actually works with IE 8? Or will you get burned?</p>
<p>What is the greatest benefit you see to your visitors having IE 8 instead of IE 6 or 7?</p>
<p>Is this a good thing?</p>



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		<title>Chrome and Advertising &#8211; Google&#8217;s Plan</title>
		<link>http://newestindustry.org/2008/09/03/chrome-and-advertising-googles-plan/</link>
		<comments>http://newestindustry.org/2008/09/03/chrome-and-advertising-googles-plan/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 14:12:59 +0000</pubDate>
		<dc:creator>smp</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[The Web]]></category>
		<category><![CDATA[Web Performance]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Adblock]]></category>
		<category><![CDATA[Adblock Plus]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising environment]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[context Web]]></category>
		<category><![CDATA[contextual advertising]]></category>
		<category><![CDATA[DNS]]></category>
		<category><![CDATA[doubleclick]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[hosted 
desktop-like
 applications]]></category>
		<category><![CDATA[IE8]]></category>
		<category><![CDATA[Internet Explorer 8]]></category>
		<category><![CDATA[Internet security]]></category>
		<category><![CDATA[Internet users]]></category>
		<category><![CDATA[Javascript]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[online advertisers using end-user proxies]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online advertising market]]></category>
		<category><![CDATA[online platform]]></category>
		<category><![CDATA[online Web applications]]></category>
		<category><![CDATA[pre-fetching algorithm]]></category>
		<category><![CDATA[Safari]]></category>
		<category><![CDATA[search ads]]></category>
		<category><![CDATA[Stephen Noble]]></category>
		<category><![CDATA[targeted advertising]]></category>
		<category><![CDATA[targeted and contextual advertising market]]></category>
		<category><![CDATA[Web application environment]]></category>

		<guid isPermaLink="false">http://newestindustry.org/?p=1909</guid>
		<description><![CDATA[Since I downloaded and started using Chrome yesterday, I have had to rediscover the world of online advertising. Using Firefox and Adblock Plus for nearly three years has shielded from their existence for the most part.
Stephen Noble, in a post on the Forrester Blog for Interactive Marketing Professionals, seems to discover that Chrome will be [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fnewestindustry.org%2F2008%2F09%2F03%2Fchrome-and-advertising-googles-plan%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fnewestindustry.org%2F2008%2F09%2F03%2Fchrome-and-advertising-googles-plan%2F" height="61" width="51" /></a></div><p>Since I downloaded and started using <a title="Google - Chrome" href="http://www.google.com/chrome" target="_blank">Chrome</a> yesterday, I have had to rediscover the world of online advertising. Using <a title="Firefox - Home Page" href="http://www.firefox.com/" target="_blank">Firefox</a> and <a title="Firefox Extensions - Adblock Plus" href="https://addons.mozilla.org/en-US/firefox/addon/1865" target="_blank">Adblock Plus</a> for nearly three years has shielded from their existence for the most part.</p>
<p><a title="Forrester - Stephen Noble" href="http://www.forrester.com/rb/analyst/steven_noble" target="_blank">Stephen Noble</a>, in <a title="Forrester - Google Chrome will boost pre-emptive contextual advertising" href="http://blogs.forrester.com/marketing/2008/09/google-chrome-w.html" target="_blank">a post</a> on the <a title="Forrester - Marketing Blog" href="http://blogs.forrester.com/marketing/" target="_blank">Forrester Blog for Interactive Marketing Professionals</a>, seems to discover that Chrome will be a source for injecting greater personalization and targeting into the online advertising market.</p>
<p>This is the key reason Chrome exists, right now.</p>
<p>While their may be discussions about the online platform and hosted applications, there are only a small percentage of Internet users who rely on hosted <em>desktop-like</em> applications, <strong>excluding email</strong>, in their daily work and life.</p>
<p>However, Google&#8217;s biggest money-making ventures are advertising and search. With control of <a title="Google - AdSense" href="https://www.google.com/adsense/" target="_blank">AdSense</a> and <a title="DoubleClick - A Google Company" href="http://www.doubleclick.com/" target="_blank">DoubleClick</a>, there is no doubt that Google controls a vast majority of the targeted and contextual advertising market, around the world.</p>
<p>One of the greatest threats to this money-making is a lack of control of the platform through which ads are delivered. There is talk of <a title="Microsoft - Internet Explorer 8 Beta" href="http://www.microsoft.com/windows/internet-explorer/beta/default.aspx" target="_blank">IE8</a> blocking ads (well, non-Microsoft ads anyway), and one of the more popular extensions for Firefox is Adblock Plus. While Safari doesn&#8217;t have this ability natively built in, it can be supported by any number of applications that, in the name of Internet security, filter and block online advertisers using end-user proxies.</p>
<p>This threat to Google&#8217;s core revenue source was not ignored in the development of Chrome. One of the options is the use of DNS pre-fetching. Now I haven&#8217;t thrown up a packet sniffer, but what&#8217;s to prevent a part of the pre-fetching algorithm to go beyond DNS for certain content, and pre-fetch the whole object, so that the ads load really fast, and in that way are seen as less intrusive.</p>
<p>Ok, so I am noted for having a paraoid streak.</p>
<p>However, using the fastest rendering engine and a rocket-ship fast Javascript VM is not only good for the new generation of online Web applications, but plays right into the hands of improved ad-delivery.</p>
<p>So, while Chrome is being hailed as the first Web application environment, it is very much a context Web advertising environment as well.</p>
<p>It&#8217;s how it was built.</p>



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		<item>
		<title>IE 8 is coming&#8230;are you ready?</title>
		<link>http://newestindustry.org/2008/04/18/ie-8-is-comingare-you-ready/</link>
		<comments>http://newestindustry.org/2008/04/18/ie-8-is-comingare-you-ready/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 23:21:40 +0000</pubDate>
		<dc:creator>smp</dc:creator>
				<category><![CDATA[Web Performance]]></category>
		<category><![CDATA[IE8]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[Internet Explorer 8]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MSIE8]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[sockets]]></category>
		<category><![CDATA[TCP]]></category>
		<category><![CDATA[Web team]]></category>

		<guid isPermaLink="false">http://crazycanuck.wordpress.com/?p=1774</guid>
		<description><![CDATA[So, Microsoft is releasing Internet Explorer 8 later this year, and a Beta is available now.
The question is, are you ready for it?
Internally, the tech savvy folks (myself included) have been tossing around the football of how to tackle it. The leap from 2 to 6 connections per host, on top of the basic rendering [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fnewestindustry.org%2F2008%2F04%2F18%2Fie-8-is-comingare-you-ready%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fnewestindustry.org%2F2008%2F04%2F18%2Fie-8-is-comingare-you-ready%2F" height="61" width="51" /></a></div><p>So, Microsoft is releasing Internet Explorer 8 later this year, and a <a href="http://www.microsoft.com/windows/products/winfamily/ie/ie8/default.mspx">Beta is available now</a>.</p>
<p>The question is, are you ready for it?</p>
<p>Internally, the tech savvy folks (myself included) have been tossing around the football of how to tackle it. The leap from 2 to 6 connections per host, on top of the basic rendering challenges that come with any new browser release are enough to make a Web team&#8217;s collective hive mind melt.</p>
<p>So, the bright team at <a href="http://www.gomez.com/">Gomez</a> are developing an <a href="http://tinyurl.com/5otm4c">IE 8 readiness kit</a>.</p>
<p>Sounds like a great idea.</p>
<p>Why do you need to be concerned at a network level?</p>
<p>Let&#8217;s see&#8230;Well, while 6 simultaneous connections may be faster for clients, what happens to the TCP stacks of the devices that handle all of these connections, especially as more and more people start using IE 8?</p>
<p>Imagine that every Firefox user is using <a href="http://fasterfox.mozdev.org/">FasterFox</a>, and then IE 8 comes along.</p>
<p>Do you have enough TCP sockets?</p>
<p>How quickly are sockets that are ready to be recycled actually recycled?</p>
<p>Are you really ready?</p>
<p> <img src='http://newestindustry.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>



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