There is clear dissatisfaction with the current state of marketing among the social media mavens.

• Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
• BuzzLogic releases their conversational ad service.
• The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
• Lookery is providing demographic information that is relevant to social media providers and shaping ad presentation that way
• A completely off-the-radar person such as myself realizes that there is gold in what holds the attention, and that’s not always the latest and greatest

So what can be done? Jeff Jarvis points out that the problem lies with measurement. I agree, as there is only value in a system where all of the people involved agree on what the metric of record will be, and how it can be validly captured.

Currently CPM is the agreed upon metric. In a feed based online world, how does a CPM model work? And, most importantly, why would I continue to place your ads on my site if all your doing is advertising to people based on the words on the page, rather than who is looking at the page and how often that page is looked at.

In effect, advertisers should be the ones thrying to figure out how to get into the community, get into the conversation. As an advertiser, don’t you want to be where the action is? But how do you find an engaged audience in an online world that makes a sand castle on the beach in a hurricane look stable?

The challenge for advertisers is to be able to find the active communities and conversations effectively. The challenge for content creators and communities is to understand the value of their conversations, the interactions that people who visit the site have with the content.

In effect, a social media advertising model turns the current model on its head. Site owners and community creators gain the benefit of being attractive to advertisers because of the community, not because of the content. And site owners who understand who visits their site, what content most engages them, how they interact with the system will be able to reap the greatest rewards by selling their community as a marketable entity.

And Steven Hodson rounds out the week’s think on communities by throwing out the subversive idea that communities are not always free (as in ‘beer’, not as in ‘land of’). If a community has paid for the privilege of coming together to participate in communal events and discussions, then can’t that become an area for site owners to further control the cost of advertising on their site?

While the benefit of reduced or no marketing content is the benefit of many for-pay communities, this benefit can be used by site owners by saying that an advertiser can have access to the for-pay community at the cost of higher ad rates and smaller ads. The free community is a completely different set of rules, but there are also areas in the free community that are of higher value than others.

In summary, the current model is broken. But there is no way to measure the value of a Twitter stream, a FriendFeed conversation, a Disqus thread, or a Digg rampage. And until there is, we are stuck with an ad model that based on the words on the page, and not the community that created the words.

Tags: ad network, ads, adsense, advertising, advertising model, API, attention, audience, b5 Media, blog, blog advertising, BuzzLogic, BuzzMachine, community, content, control, conversation, current, data, digg, disqus, EAD, feeds, Fred Wilson, friendfeed, HTML, HTTP, IE, IM, information, interaction, interactions, IP, it, Jeff Jarvis, LAN, Lookery, Mac, marketing, measurement, media, metrics, Newest Industry, Om, One, online, online world, pr, social media, social media advertising, social media advertising model turns, social media mavens, social media providers, Steven Hodson, Technorati, The Inquisitr, twitter, Union Square, Union Square Ventures

 Loading ...

Tags: adium, client, digsby, IM, pidgin, trillian

Or should I say, welcome back.

Three years ago when I started blogging on a regular basis, the blog was name The Newest Industry after the Husker Du song of the same name. Then I migrated the content to Wordpress.com, and relinquished hosting it myself.

Well, I have decided to resurrect Newest Industry, but with all the same shiny content you would find at the Crazy Canuck Chronicles.

So, if it’s been a while, welcome back. Otherwise, a simple hello.

Tags: blog, Blogging, content, HTTP, IM, it, Newest Industry, Om, pr, wordpress

My grandmother died a few months back, and while this was indeed a very sad day for all of us, she left on her own terms, and with her mind intact, facing the next adventure with grace and dignity.

What this sad event did is provide a focus for the entire Pierzchala clan to reconvene for the first time in more than a decade. Tomorrow, we will going to the ancestral heartland in the Crowsnest Pass to spread her ashes, and celebrate her life.

I am staying at my Aunt Heather’s home, someone I haven’t seen or spoken to in years. And tomorrow, I will see my aunts, uncles, cousins, second cousins, etc. and feel a part of the family that I had left behind.

I am sad that I couldn’t bring the rest of my family with me, to feel a part of this larger family, and understand just how many people they are related to, this is very important to me.

These are my people. My clan. My tribe.

And it is good to be among them again.

Tags: cro, EAD, IE, IM, it, LAN, Om, One, pr

On Friday morning, my brother called to tell me that Grandma Isa had passed away overnight.

Isa was my father’s mother, and was one of the most amazing people in my life. In her life, she had survived poverty that few of us can imagine, seen 5 children die in infancy while raising 5 of the most different and unique people I know, survived the unexpected death of her husband, and the slow death of her eldest surviving child (my father).

She was always there. She always had something to say. And she was there to tell you anything you wanted to know about the family.

I miss you Grandma.

Tags: children, IE, IM, Om, One

I don’t often (ever) talk about my musical taste. It is unremarkable for the most part, with flights into madness and impulsiveness.

Lately, I have discovered Icelandic music. Mainly Sigur Ros, Mum, Apparat Organ Quartet, Aniima, and (of course) Bjork. Apparently Icelandic music is all the rage, with people trying to understand how such a small country can produce such a wide range of artists.

These artists provide a soothing background to my jangled, often confused, mental state. I played it as I slept while I was on my latest trip, and while I was on the plane returning from Chicago.

However, my deep feelings and desire to visit Iceland has its roots back in my very early teens. A Hardy Boys mystery and a Clive Cussler novel brought it to my attention. It’s a nation of extremes, of wonder, isolation, and survival.

It is among one of the few places I feel I have to visit at least once in my life. I cannot explain this desire. Perhaps it is the latent Viking in me.

But the music draws me as much as the place does.

Tags: app, Apparat Organ Quartet, attention, book, Chicago, Clive Cussler, gif, HTTP, Iceland, IM, IP, it, LAN, live, Om, One, pr, ssl, teen

So, on New Years Eve, due to the vagaries of modern air travel, the family will be spending seven hours at Sea-Tac waiting for the second leg of our trip home.

For me, this is usually not an issue, as I can huddle up in a corner with my wireless connection and while away the hours with work and general interest. However, we will be a one laptop family, and my children need to be entertained.

Likely at least an hour of the trip will be handled by immigration as they subject us to the joys of entry with our Advanced Parole documents. It’s now harder for us to get into the US via air as late process Green Card applicants than it is if we were simply visiting the country.

After that, who knows.

Does anyone out there in blog land have any great suggestions for entertaining a family for seven hours at an airport?

Tags: Advanced Parole, app, blog, children, content, Green Card, HTTP, IE, IM, Immigration, IP, ISP, it, LAN, Om, One, pr, Technorati

Don’t really need to explain this, do we?

Via Core77 and LuxuryLaunches

Tags: ASP, blog, content, HTTP, IM, ISP, it, Om, PHP, San Francisco, Technorati

I am often chided for my 5-shot, Venti Latte.

Then I saw this.

Yup, it’s a “a 13 shot Venti soy hazelnut vanilla cinnamon white mocha with extra white mocha and caramel”.

Lord help this person when they wake up in the alley behind Starbucks on Christmas Day.

Original image from Core77.

Tags: ASP, blog, Christmas Day, content, HTTP, IM, ISP, it, Om, pr, Starbucks, Technorati

Landed in the US on a one-day business trip today. The family is enjoying Christmas with the grandparents in Victoria, BC, and I need to work remotely to cover the time.

I flew into Seattle for a one-day trip, with my brand-new Advanced Parole documents. Figured it would be speedy.

90 minutes later, they let someone who has gone through a number of security checks and other body scans into the US.

Have to wonder what people from other countries have to go through.

Technorati Tags: Green Card, Advanced Parole, immigration, strip search, body cavity

Tags: Advanced Parole, brand, business, Green Card, HTTP, IE, IM, Immigration, IP, it, LAN, Om, One, search, Technorati