Web Performance, Branding, and Social Media
In: Blogging| The Web| advertising| branding| marketing| social media
6 Oct 2008Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]
In: Uncategorized
30 Sep 2008One of the most challenging things in social media is finding the conversation leaders. Those people who drive the conversation, and create a community.
FriendFeedHolic (ffholic) has taken the base knowledge that exists in FriendFeed and added a ranking mechanism to it based on input and output. In fact, they weight the participation in the FriendFeed [...]
In: advertising| social media
29 Sep 2008In previous posts about advertising and marketing to the new social media world [here and here], I postulated that it is very difficult to assign a value to a stream of comments, a community of followers, or a conversation.
As always, Google seems (to think) it has the answer. BusinessWeek reports the vague concept of PageRank [...]
Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.
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