There is clear dissatisfaction with the current state of marketing among the social media mavens.

• Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
• BuzzLogic releases their conversational ad service.
• The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
• Lookery is providing demographic information that is relevant to social media providers and shaping ad presentation that way
• A completely off-the-radar person such as myself realizes that there is gold in what holds the attention, and that’s not always the latest and greatest

So what can be done? Jeff Jarvis points out that the problem lies with measurement. I agree, as there is only value in a system where all of the people involved agree on what the metric of record will be, and how it can be validly captured.

Currently CPM is the agreed upon metric. In a feed based online world, how does a CPM model work? And, most importantly, why would I continue to place your ads on my site if all your doing is advertising to people based on the words on the page, rather than who is looking at the page and how often that page is looked at.

In effect, advertisers should be the ones thrying to figure out how to get into the community, get into the conversation. As an advertiser, don’t you want to be where the action is? But how do you find an engaged audience in an online world that makes a sand castle on the beach in a hurricane look stable?

The challenge for advertisers is to be able to find the active communities and conversations effectively. The challenge for content creators and communities is to understand the value of their conversations, the interactions that people who visit the site have with the content.

In effect, a social media advertising model turns the current model on its head. Site owners and community creators gain the benefit of being attractive to advertisers because of the community, not because of the content. And site owners who understand who visits their site, what content most engages them, how they interact with the system will be able to reap the greatest rewards by selling their community as a marketable entity.

And Steven Hodson rounds out the week’s think on communities by throwing out the subversive idea that communities are not always free (as in ‘beer’, not as in ‘land of’). If a community has paid for the privilege of coming together to participate in communal events and discussions, then can’t that become an area for site owners to further control the cost of advertising on their site?

While the benefit of reduced or no marketing content is the benefit of many for-pay communities, this benefit can be used by site owners by saying that an advertiser can have access to the for-pay community at the cost of higher ad rates and smaller ads. The free community is a completely different set of rules, but there are also areas in the free community that are of higher value than others.

In summary, the current model is broken. But there is no way to measure the value of a Twitter stream, a FriendFeed conversation, a Disqus thread, or a Digg rampage. And until there is, we are stuck with an ad model that based on the words on the page, and not the community that created the words.

Tags: ad network, ads, adsense, advertising, advertising model, API, attention, audience, b5 Media, blog, blog advertising, BuzzLogic, BuzzMachine, community, content, control, conversation, current, data, digg, disqus, EAD, feeds, Fred Wilson, friendfeed, HTML, HTTP, IE, IM, information, interaction, interactions, IP, it, Jeff Jarvis, LAN, Lookery, Mac, marketing, measurement, media, metrics, Newest Industry, Om, One, online, online world, pr, social media, social media advertising, social media advertising model turns, social media mavens, social media providers, Steven Hodson, Technorati, The Inquisitr, twitter, Union Square, Union Square Ventures

Being a Canadian in the United States for the last nine years has been an interesting adventure, to say the least. Although our nations are neighbours, there can be two more different approaches to the same problem so close to each other.

I can’t claim to be an expert on how Canada processes new immigrants, but I can say that it has to be better than what has happened in the US.

Nine years ago, I started out on the NAFTA Free-Trade visa, the TN-1. This is a non-immigration visa, which is restrictive in the occupations that you can work in, but essentially allows highly-skilled Canadians, Americans, and Mexicans to work in the free trade zone, a term I use very loosely in this context.

In 2001, my status was migrated by my previous employer to an H1-B. This is a much more formal visa and is used for skilled workers from around the world. It is also infamous for its quota system, and is the bane of most (if not all) high-tech firms who insist on recruiting the best talent from around the world to work in the Unuted States.

In some respects, while the off-shoring trend that was so big a concern a few years back (still?) is founded on a number of different economic realities, the driving force was the restrictive nature of the H1-B visa. I encountered a version of this when I changed employers and transferred my H1-B from employer A to employer B. When I did this, I could not leave the US, for any reason, until I had my new H1-B without forfeiting the entire process.

One of the conditions I had for switching employers was that employer B would start the Green Card process for me and my family. This process alone has taken 3.5 years, and from what I can tell, being an employment-based application from a Canadian means that I haven’t had to wait nearly as long as some of the people who apply under other circumstances or from “less friendly” nations.

This process is approaching (we hope) its final phase, as there is talk from the people assisting us that there is a chance that we may be processed through the final stages in late 2008 or early 2009. But, as with all things related to this process, this is still very much speculative.

Whew.

So, as a citizen of the United States reading this, you are likely saying “So what?”, or “How does this affect me?”. Frankly, it doesn’t. But, in a fundamental way, it does.

As a nation built almost completely on immigration, the United States has become increasing isolationist, especially in its immigration policies. Mostly at a political level. Where the conflict appears to be developing is between the political agenda and the economic needs of the US economy. US firms are reliant on importing the best and the brightest from around the world. These same firms are now finding increasing resistance from these highly-skilled employees who are looking at the current state of the US economy and the incredibly restrictive immigration criteria, and choosing to walk away, or choose other more lucrative and less restrictive opportunities.

As a person involved in this process, I can say that up until late last year, when I recieved my EAD, I was in effect an indentured serf, beholden to the company for which I worked, which none of the options or flexibility that my US colleagues had available to them.

I own a house. My children go to school in the town where I own my house. I pay US, not Canadian, taxes. I pay property tax.

However, in the eyes of the United States government, I am considered “three-fifths of a person”. A person bound to this country but not of this country.

The truly American among you may say “Shut up and become a citizen”. I chose not to. I have chosen to retain my personal Canadian Identity, those things that I hold dear that separate Canadian and Americans. I retain my Canadian passport. My youngest son holds dual-citizenship.

I have chosen to make a life in the United States. However, the process that I have been involved in does not allow me to recommend this path to any other Canadians.

To other Canadians, I say: Stay home. Make Canada the best it can be. Make it a truly integrated player in the Global Economy.

To the United States, I say: Wake up. Your destiny has come, and gone. And the way you treat your immigrants is a clear demonstration of that.

Some have said that the United States is a fading empire, most-often compared to the Roman Empire. However, as this piece in the LA Times states, even an ancient empire, in its fading glory, understood how you become great: You become more than the sum of your parts.

Tags: Canada, EAD, economy, Green Card, H1, H1-B, high-tech firms, Immigration, LA Times, permanent residence, permanent resident, politics, roman empire, three-fifths, tn, TN-1, United States, United States government

On July 20, the family crossed over the border back into the US after attending Samantha’s grandmother’s funeral in Toronto. It had been a great weekend, a chance to get reacquainted with Samantha’s extended family and introduce the boys to some of these folks.

We crossed the border at the Peace Bridge, and got an Immigration officer who obviously did not know what she was doing.

To describe our current status: We are in the US on EADs with Advanced Parole documents which allow us to travel in and out of the country. The sheer complexity of our status (which is not an unusual one) perplexed this Immigration officer, and she processed us under our old status (H1-B/H4) and then did not issue us I-94s!

For the American readers among you, an I-94 is a little slip of paper stating when and where you last entered the US. Every person in an Immigration process (and many foreign nationals) are required to get either the white form (Immigrant) or the green form (visitor).

We are now in the process of renewing our AP documents and EADs, and one of the items they need is a copy of our most recent I-94s, which this Immigration official at Peace Bridge kindly removed from our passports without issuing new ones.

So, tomorrow, we have to drive up to the Derby Border Crossing in Vermont (the closest to our home) and get new ones issued so that we can renew our APs and EADs.

The main gripe I have with this is that the US Immigration service appears to be hideously inconsistent in when and where they enforce their own rules. As well, with the AP, it is now harder to get into the US than it was with the H1-B.

To sum up, this process frustrates me, and it is no wonder that between this sort of confusion and hearing that Green Card applicants can get thrown in jail and ignored until they die that makes me wonder if it is all worthwhile.

For those of you with Green Cards: Is it all worthwhile?

Tags: Advanced Parole, EAD, Green Card, H1-B, H4, I-94, Immigration, Peace Bridge

My grandmother died a few months back, and while this was indeed a very sad day for all of us, she left on her own terms, and with her mind intact, facing the next adventure with grace and dignity.

What this sad event did is provide a focus for the entire Pierzchala clan to reconvene for the first time in more than a decade. Tomorrow, we will going to the ancestral heartland in the Crowsnest Pass to spread her ashes, and celebrate her life.

I am staying at my Aunt Heather’s home, someone I haven’t seen or spoken to in years. And tomorrow, I will see my aunts, uncles, cousins, second cousins, etc. and feel a part of the family that I had left behind.

I am sad that I couldn’t bring the rest of my family with me, to feel a part of this larger family, and understand just how many people they are related to, this is very important to me.

These are my people. My clan. My tribe.

And it is good to be among them again.

Tags: cro, EAD, IE, IM, it, LAN, Om, One, pr

Through 2007, the number of posts I made per day/week/month decreased steadily. I know post new items 2-3 items a month, or less. After 2 years of steady entries, I just didn’t have anything to add to the conversation.

Having been an A-list groupie for this entire period, I lost touch with the self-perpetuating scene. A comment that I saw on Top Gear summed it up: Jeremy Clarkson had another chat show host on, and they both commented on how all British chat show hosts end up appearing on each others shows.

That’s how blogging began to feel to me. I began to step back.

I stepped back from true, active day-to-day management of GrabPERF.

I drifted, intellectually and emotionally.

I found the sharp edge of my humor, which had wandered off and gone hitchhiking through the British Isles disguised as Roger Daltrey for six months.

The last few weeks I have been asking myself if I want to go back to blogging, if I want to continue to produce the random ideas for the world to see.

The death of my grandmother a few weeks ago brought my world back into sharp focus. Who is going to see these stories, these tales? Who will be the keeper of my intellectual flame? What will people know of me when I fade away.

I will be trying to storm back. My brain is here.

I AM THOR, GOD OF THUNDER.

Ok…maybe that was delusional. But hang on for another wild ride.

Tags: app, ARIN, blog, Blogging, conversation, EAD, GrabPERF, GrabPERF.org, HTTP, IE, it, Om, One, posts, pr

Look ma: Macy’s is already too busy.

Yeah. Let the fun begin.

Technorati: GrabPERF “Black Friday” “Web Performance” “Macy’s”

Tags: EAD, GrabPERF, HTTP, IE, IM, it, Mac, Om, performance, Technorati, web

Part of the problem with making a lot of East to West trips across the US is that the flights back are a nightmare for timing. You either lose most of a day or have to take a red-eye.

Well, taking the red-eye has only one advantage: you get to camp in the airline lounge and get some work done that you have been too tired/jetlagged to deal with.

I am in the United Red Carpet Lounge. It is 18:33 PDT, and my flight boards at 22:00 PDT. I have been here since 15:00 PDT. I have caught up with a client project, completed my (dreaded) weekly timesheet, booked accommodation for my Columbus, OH trip, and tidied up an analysis script that I use to process client measurement data.

Seems odd that this is the most productive time of the week.

This trip is a 48-hour turnaround from Boston to LA to finish up the project for a large client. The first half was handled by some colleagues, and was detailed here.

Then,when I get home, I have to go to NYC (Long Island City actually) for the day on Monday. And, as I mentioned above, Columbus which is set for the middle of the month.

Compared to some jet-setters out there, this is nothing. But I travelled so much between August 15 and November 15 that I went from 2,000 miles on United to well into Premier (24,000+ miles). This trip makes the fourth cross-country trip in 2.5 months. Not bad for a homebody.

I have three more hours. Think I will sit back and watch Trois Couleurs: Blanc.

Tags: analysis, blog, book, Boston, business, client, cro, data, EAD, HTTP, IE, IM, IP, it, LAN, measurement, Om, One, pr

In today’s Boston Globe, there is an article discussing why Facebook went to the Valley instead of staying in the Boston area (article online).

Having now lived in both areas for nearly equal amounts of time, I can tell you that there are substantial differences between them. People from Boston may violently disagree, but I have found that the innovative spirit of the Valley, the one that drove the creation of the commercial Internet, does not exist here.

I am, however, someone who now laughs at the insular culture of the Valley, a place that still considers itself the center of the Internet innovation universe. I had a chance to meet with a growing Internet firm while I was out there on business last week (not Technorati), and I found the hubris and ego in the meeting that I attended laughable.

I was not laughing at this firm’s success, which has been great. I was laughing at the fact that the mid-level managers that we met with had the gall to effectively state that having their name on our customer list entitled (and yes, entitlement is also a large part of the culture) them to demand a deal that none of our customers get.

I can’t be sure what the sales guy I went with thought, but I left the meetings laughing. This company, which is younger than my youngest son, thought it had more pull with us than the multi-hundred billion financial firms we deal with daily. Thought that it had more pull than the large, first-generation Internet companies that we work closely with.

Yes, Boston does not generally fund and encourage a culture of innovation (yes, there are always exceptions). But those who seek to take the next great idea to the Internet should beware the hubris of the Valley.

Tags: API, book, Boston, business, content, customers, EAD, HTTP, IE, IM, Internet, ISP, it, LAN, live, Om, One, online, Technorati

Last night, I got motivated.

Ok, I got manic. Goes with my life.

As a part of that mania, I had a breakthrough on how to present GrabPERF data that I’ve actually been collecting for nearly a year: text match failures.

GrabPERF has the ability to match text on page results using a standard PERL regex. By putting a regex into the measurement configuration, I can confirm that the data downloaded matches what should be there.

If there is not a match, the headers and page text are captured and inserted into a table. Up until yesterday, I was the only one who could view the data. Now, if you go to the graph configuration page (http://grabperf.org/measure_page.php?test=[insert test id here]), and see the following type of result, then click through the links.

If your graph configuration page says no text match configured, and you want one, let me know!

Tags: ARIN, content, data, EAD, GrabPERF, GrabPERF.org, HTTP, IE, IM, it, measurement, Om, One, Perl, PHP, pr

Well, now that I’m certified, the slope gets slippery very quickly.

We have until early August to get all of our docs to the lawyers before the August 17 deadline.

Many calls, pictures, doctors appointments, and huge expense.

Going to be a fun month.

Tags: app, content, EAD, Green Card, HTTP, IE, IM, Immigration, IP, ISP, it, Om, run, Technorati