Posts Tagged ‘doubleclick

DoubleClick: Gone Private

In: smp

25 Apr 2005

It’s official: DoubleClick is going private. [here and here]
This will be very interesting, especially as DoubleClick starts to feel the heat from AdSense and Yahoo! and any number of other small players.
I wonder if DoubleClick will be releasing an AdSense product, or if they will focus on their current market?

alarm:clock
The Street

NY Post: DOUBLECLICK DEAL
This is an interesting rumour/bit-o-news. Would be interested to see what happens here, as I have been following DoubleClick for a while.
Via alarm:clock.
C|Net chimes in…a day late and a dollar short.

Adrants links to a DoubleClick Report on the Decade in Online Advertising. [here]
A wealth of statistics on the advertising we love to hate. As well, the report has the coolest graph tracing the history of the Internet Boom I have seen.
Follow this story on Technorati.

Doc Searls, in a posting today, comments on a message from Doug Knapper of DoubleClick.
I won’t get into it too much as Doc covers most of the concepts pretty clearly. Suffice to say that the Internet DoubleClick was created for has evolved. I recently said in an e-mail "You are now leaving 2004; Welcome to [...]


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Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.

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