Web Performance, Branding, and Social Media
In: smp
4 May 2005Rick Segal compares the Microsoft advertising approach to the Marriott advertising approach — Dinosaurs v. blogging/podcasting. [here]
I am not sure why Microsoft is still running this hideous ad campaign. A few thousand copies of Purple Cow need to end up in the Microsoft marketing department.
In: smp
3 May 2005Sig hits for 6 with this post on the tension that exists between leaders and managers. [here]
Where do exciting ideas, visions and concepts come from? Leaders.
Who is responsible for stifling the unique voices of leaders? Command and Control Managers.
The common thread I am reading on the business books I am pouring through right now is [...]
In: RANTING
27 Apr 2005This post has been slanted by an article I read today about Yankee Group analyst Laura Didio (hmmm…no bio on the site), and an encounter I had today with a real industry analyst. [James Governor points to this article as well.]
Ms. Didio has been accused of placing a very hard slant towards Microsoft in most [...]
In: smp
6 Apr 2005Given the amount of flack that I have been giving the folks at Apple lately (great products; arrogant marketing), it was refereshing to read this by Nick Wreden over at Fusion Brand.
Which are more valuable – your brands or your customers?
The choice represents an important strategic issue. If you answered brands, then youÂ’ll no doubt [...]
In: smp
1 Apr 2005SeattleDuck is up again today with this post on brand management [here]
This goes directly to the heart of the somewhat loosely constructed (ok, when I read it this morning, it had the logical consistency of a drunken llama) rant on Apple and brand management.
I agree with Kevin:
The emotional power of your brand CANNOT be decided [...]
In: smp
26 Mar 2005…then I don’t want to work for you. [here]
Fred Wilson nails this one. I am someone who has a degree from a good Canadian University, a technical certificate that allowed me to get a job, and then 6 years of very intensive work experience to get where I am right now.
I consider that my six [...]
In: RANTING
19 Mar 2005The Site! The Site! OMG! The site is even more insulting! Bring on the firing squad!
HERE!
I agree with this post: The team that created the Microsoft Dinosaur campaign need “to be the first up against the wall when the revolution comes”. [here]
The campaign is insulting. The campaign does not inform. The campaign makes me feel [...]
In: smp
18 Mar 2005Yesterday, Scoble noted (and I validated) the idea that the browser is less and less relevant for those of us on the bleeding-edge.
In the blogs that I read, people access information:
Via mobile phone
Via PDA
Via data aggregators
Via IM
Via e-mail
Via personal interaction
Web sites are now targets of information, not providers of information. I increasingly hear of new [...]
In: smp
10 Mar 2005Seems that some firewalls with Content Filters are brain-dead. I found another firewall that provides the same anti-compression “service” for its customers. [here]
Thanks to Alexy Titov for the link.
In: smp
2 Mar 2005Hank Stringer from On Talent has a great post about the growing scarcity of talent, and the importance of rejected job offers. [here]
I have stated before that this seems like a no-brainer for a company. If you are going after true talent, and they are rejecting you, do you have a rejection debrief that you [...]