Web Performance, Branding, and Social Media
In: Uncategorized
8 Dec 2008In my life as a consultant, I often discuss What Web performance data means and how to interpret it to solve problems. Solving the problems is, however, inherently based on whether the data that is collected is meaningful. In trying to find data that is meaningful, we have found that there are four categories that [...]
In the first part of this series, using Web performance measurements to generate new customers was the topic. This article focuses on using the same data to keep the customers you have, and make them believe in the value of your service.
Proving the Point
Getting a customer is the exciting and glamorous work. Resources are often [...]
Methodology Before Measurement
In: Commentary| The Web| Web Performance| Work| business
5 Jan 2009Measure what is measurable, and make measurable what is not so.
Galileo Galilei
The greatest challenge facing companies today is not finding ways to measure performance. The key issue is one of understanding what should be measured and validating that there is agreement on what the purpose of the measurement is.
Organizations are complex. And with complexity arises [...]