Posts Tagged ‘contextual advertising’

The Loss of Blogging Voice, or Why I removed the Ads from my Blog

In: Blogging| Commentary| The Web| Web analytics| advertising| analytics| branding| reputation| social media

11 Aug 2009

I have had advertising on my blog for as long as I can remember. Except for the period of time when I hosted the site at Wordpress.com, I have always had AdSense, Chitika, or some other ad services content being contextually presented to my visitors.
Frankly, I found having ads up on my site extremely hypocritical, [...]

Blog Advertising: Fred Wilson has Thoughts on Targeted Feed-vertising

In: Blogging| The Web| advertising| social media

19 Sep 2008

Fred Wilson adds his thoughts to the conversation about a more intelligent way to target blog and social media advertising. His idea plays right into the ideas I discussed yesterday, ideas that emphasize that a new and successful advertising strategy can be dictated by content creators and bloggers by basing advertising rates on the level [...]

Blog Advertising: Toward a Better Model

In: Blogging| The Web| advertising| social media

18 Sep 2008

This week, I have been discussing the different approaches to blog analytics that can be used to determine what posts from a blog’s archive are most popular, and whether a blog is front-loaded or long-tailed. The thesis is that it’s not always what the words in the blog are that are important.
In a guest post [...]


About this blog

Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.

Contact

stephen@pierzchala.com

+1 (508) 410-3865

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