There is clear dissatisfaction with the current state of marketing among the social media mavens.

• Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
• BuzzLogic releases their conversational ad service.
• The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
• Lookery is providing demographic information that is relevant to social media providers and shaping ad presentation that way
• A completely off-the-radar person such as myself realizes that there is gold in what holds the attention, and that’s not always the latest and greatest

So what can be done? Jeff Jarvis points out that the problem lies with measurement. I agree, as there is only value in a system where all of the people involved agree on what the metric of record will be, and how it can be validly captured.

Currently CPM is the agreed upon metric. In a feed based online world, how does a CPM model work? And, most importantly, why would I continue to place your ads on my site if all your doing is advertising to people based on the words on the page, rather than who is looking at the page and how often that page is looked at.

In effect, advertisers should be the ones thrying to figure out how to get into the community, get into the conversation. As an advertiser, don’t you want to be where the action is? But how do you find an engaged audience in an online world that makes a sand castle on the beach in a hurricane look stable?

The challenge for advertisers is to be able to find the active communities and conversations effectively. The challenge for content creators and communities is to understand the value of their conversations, the interactions that people who visit the site have with the content.

In effect, a social media advertising model turns the current model on its head. Site owners and community creators gain the benefit of being attractive to advertisers because of the community, not because of the content. And site owners who understand who visits their site, what content most engages them, how they interact with the system will be able to reap the greatest rewards by selling their community as a marketable entity.

And Steven Hodson rounds out the week’s think on communities by throwing out the subversive idea that communities are not always free (as in ‘beer’, not as in ‘land of’). If a community has paid for the privilege of coming together to participate in communal events and discussions, then can’t that become an area for site owners to further control the cost of advertising on their site?

While the benefit of reduced or no marketing content is the benefit of many for-pay communities, this benefit can be used by site owners by saying that an advertiser can have access to the for-pay community at the cost of higher ad rates and smaller ads. The free community is a completely different set of rules, but there are also areas in the free community that are of higher value than others.

In summary, the current model is broken. But there is no way to measure the value of a Twitter stream, a FriendFeed conversation, a Disqus thread, or a Digg rampage. And until there is, we are stuck with an ad model that based on the words on the page, and not the community that created the words.

Jeremiah Owyang has a great think piece on the idea of embedded content. [here]

The piece sums up the foundational idea that has been driving the debate I dropped my self into with regards to the NBC (or any old-tyme media network’s) coverage of the Olympics. The concept of content-management by the leaders online has moved beyond the idea of control, and towards attributed sharing.

It should no longer be a world where national media entries control what you see, but rather the best media gets the highest rating. Would people in the US like to see how other nations treasure their athletes? Maybe another network will focus on Football, Swimming, Diving, etc. more than your network does, so you will chose that content, and share that with your friends/followers/groupies.

If NBC allowed people to embed the content on their own site, they still get the eyeballs (How 1999! But I heard someone use it on NPR yesterday), and the cred that goes with “Joe/Susie says this is the best content and has decided to put it up on their site”.

Embedded content goes to the idea that the best content/presentation will always be the most successful. Controlling the content, as the NBC monopoly on the Olympics has pointed out, just motivates people to find ways to get other perspectives.

Or should I say, welcome back.

Three years ago when I started blogging on a regular basis, the blog was name The Newest Industry after the Husker Du song of the same name. Then I migrated the content to Wordpress.com, and relinquished hosting it myself.

Well, I have decided to resurrect Newest Industry, but with all the same shiny content you would find at the Crazy Canuck Chronicles.

So, if it’s been a while, welcome back. Otherwise, a simple hello.

You hear a song off Bob Mould’s album Workbook used in a TIAA-CREF commercial.

I think I’ll just nip off and shoot myself.

Many, many years ago, I started my depressing voyage through the world of work at an Overwaitea food store in my home town. As a teenager, I expected to work so weird hours, and accept some level of abuse from the “adults” I worked with.

However, it seems that the organization now expects all their employees to accept this crap [here].

A major B.C. grocery chain wants some of its unionized staff to work shifts of just two hours, a move the union representing 8,500 workers called shocking.

The Overwaitea Food Group, which also runs Save-On-Foods and Urban Fare, made the demand for two-hour shifts as it began negotiating a new contract with the United Food and Commercial Workers Union, the union said.

I know that I have been bad at blogging news about GrabPERF, but today there is some. In the last two weeks, we have added two measurement locations: Washington DC AOL and Argentina LaNacion.

Thanks to Carson Evans of AOL, and Jose Falvo and Leonardo Lancellotta of LaNacion for helping out with the installation process.

So, on New Years Eve, due to the vagaries of modern air travel, the family will be spending seven hours at Sea-Tac waiting for the second leg of our trip home.

For me, this is usually not an issue, as I can huddle up in a corner with my wireless connection and while away the hours with work and general interest. However, we will be a one laptop family, and my children need to be entertained.

Likely at least an hour of the trip will be handled by immigration as they subject us to the joys of entry with our Advanced Parole documents. It’s now harder for us to get into the US via air as late process Green Card applicants than it is if we were simply visiting the country.

After that, who knows.

Does anyone out there in blog land have any great suggestions for entertaining a family for seven hours at an airport?

Don’t really need to explain this, do we?

Via Core77 and LuxuryLaunches

I am often chided for my 5-shot, Venti Latte.

Then I saw this.

Yup, it’s a “a 13 shot Venti soy hazelnut vanilla cinnamon white mocha with extra white mocha and caramel”.

Lord help this person when they wake up in the alley behind Starbucks on Christmas Day.

Original image from Core77.

Samantha’s second Samsung A560 died last week, so I got mad and called Sprint to try and get out of the contract. No way — a kidney and my eldest child is the only way to get out of this deal with the devil.

So, until March 2008, the phone will be powered down and stuck in a drawer. We will grudgingly pay the bill, knowing that we can then tell them to take a long walk off a short pier and not re-subscribe.

On Sunday, we added Samantha to my T-Mobile plan and she now has several fine phones to choose from out of my existing collection. I really don’t see us going back to a CDMA service…ever.