Web Performance, Branding, and Social Media
In: Work
19 Mar 2010For many years my professional title has included the word “consultant”, and with it the gravitas that comes with being able to use that term. In the cold, hard light of my early-40s, in all honesty I have say that I was not a consultant for most of that time: I was an analyst.
Analyst versus [...]
In: Uncategorized
8 Feb 2006What happens when you are a highly trained consultant in a company that is being managed into a commodity status?
Remember, that resume link is here.
Technorati Tags: Web performance, management, resume
In: smp
14 Jun 2005Christopher Hawkins posts about the clients that need to be fired, and breaks them into 11 typologies. [here]
This post is in my clippings and I will likely read it again and again. I have seen them all. The question is, can you also apply these typologies to your managers?
Technorati: Consulting, Consultants, Management, Managing
In: smp
11 May 2005Mike McLaughlin lists ten things that all consultants need to understand bout solution selling.
I see many of these at work in the sales processes that my company is involved in. These rules/concepts are the same for any complex sale, but #7 and #9 are the ones that affect me the most.
In: smp
9 May 2005Guerilla Marketing for Consultants links to their latest newsletter where they tee up the myth of Best Practices and drive that meat-flavoured golf ball right into the crocodile water trap.
I hear this from companies and from peers and I want to slam both groups when I hear it. It is an empty, meaningless term. In [...]
In: smp
21 Apr 2005Jeff Nolan day here at the NI Factory. He points to an article on why a CRM company named Siebel is having trouble managing customer relationships. [here]
Hmmm…maybe they should engage some Accenture consultants to answer this for them.
In: smp
6 Apr 2005Given the amount of flack that I have been giving the folks at Apple lately (great products; arrogant marketing), it was refereshing to read this by Nick Wreden over at Fusion Brand.
Which are more valuable – your brands or your customers?
The choice represents an important strategic issue. If you answered brands, then youÂ’ll no doubt [...]
In: smp
14 Feb 2005Scott Jones of SalesBuilders has an excellent and very succinct critique of CRM “solutions”. [here]
Scott nails it: a CRM is just another application. It’s usefuleness is completely reliant on people knowing how to use it, and actually using it to help isolate and identify the links and opportunities which will allow them to grow their [...]
In: smp
27 Jan 2005The non-billable hour is back again with a great comment via PschoTactics on the true value of FREE. [here and here]
As a consultant in a product organization, I often see my services thrown in for free to close a deal. The clients who we then work with value our efforts less, and as a result, [...]
Why Terms Matter: Consultant v. SME v. Evangelist
In: Commentary| Work| social media
26 Nov 2008The term consultant is bandied about so much in this new economy that it has lost it’s meaning. Wikipedia defines a consultant as
A consultant (from the Latin consultare means “to discuss” from which we also derive words such as consul and counsel) is a professional who provides advice in a particular area of expertise….
A consultant [...]