Posts Tagged ‘community

Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]

If you are interested in the area of social media marketing, head over to Peter Kim’s blog and check out Social Media Marketing’s Scalability Problem. The post is excellent, and the comments are the kind of conversation that needs to be had in this area.
The best comments so far:

Aaron Strout
John Bell
Phil Gillman

The interesting thing is [...]

One of the most challenging things in social media is finding the conversation leaders. Those people who drive the conversation, and create a community.
FriendFeedHolic (ffholic) has taken the base knowledge that exists in FriendFeed and added a ranking mechanism to it based on input and output. In fact, they weight the participation in the FriendFeed [...]

In previous posts about advertising and marketing to the new social media world [here and here], I postulated that it is very difficult to assign a value to a stream of comments, a community of followers, or a conversation.
As always, Google seems (to think) it has the answer. BusinessWeek reports the vague concept of PageRank [...]

There is clear dissatisfaction with the current state of marketing among the social media mavens.

Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
BuzzLogic releases their conversational ad service.
The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
Lookery is providing demographic information [...]

Fred Wilson adds his thoughts to the conversation about a more intelligent way to target blog and social media advertising. His idea plays right into the ideas I discussed yesterday, ideas that emphasize that a new and successful advertising strategy can be dictated by content creators and bloggers by basing advertising rates on the level [...]

It’s the places that you go when you’re a child that stay with you for your whole life.
My grandparents lived their entire lives in the Crowsnest Pass. This narrow, sometimes forgotten section of the Rockies emptied itself of its coal to feed the engines of Canada and the world for more than a hundred years.
My [...]

Homeland Stupidity is great and reminding us that the security and intelligence community in the United States is insecure and of questionable intelligence.
The military intelligence unit responsible for spying on Americans had to evacuate its Fort Meade, Md., offices Friday after a six-alarm fire broke out.
A fire broke out shortly after 3 p.m. on the [...]

Summer is officially over. Our neighborhood is now an emptying parking lot as the City of Marlborough begins to recover from the Annual Labour Day Parade.

All of the usual floats and groups were there — in fact, the order is almost predictable now.
Machine gun fire is echoing from one of the floats. It seems that the [...]

The new GrabPERF Agent code, with support for plain text or regular expression content matching, is now in production on all active measurement agents.
I added one more feature before I rolled out the new code: when a content match error occurs, the server headers and HTML content for 14 days.
I have not exposed this feature [...]


About this blog

Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.

Contact

stephen@pierzchala.com

+1 (508) 410-3865