Web Performance, Branding, and Social Media
In: RANTING
10 May 2005Oh look! Brand managers think that the Dinosaur campaign is a clear and concise way to break through the clutter…[here]
…and insult users who have a perfectly functional piece of software (Office 97, 2000, XP) by calling them dinosaurs.
Hugh is right: Branding is Dead
In: smp
6 Apr 2005Given the amount of flack that I have been giving the folks at Apple lately (great products; arrogant marketing), it was refereshing to read this by Nick Wreden over at Fusion Brand.
Which are more valuable – your brands or your customers?
The choice represents an important strategic issue. If you answered brands, then youÂ’ll no doubt [...]
In: RANTING
2 Apr 2005This is the latest and greatest in social networking/blogging/picture trading/auction/online marketplace/p2p/moblogging/brand awareness Web apps… [here]
…FREAKIN’ NOT!
Thanks for finding this Joi!
In: smp
1 Apr 2005David Sobotta, at his ApplePeels Blog is making some interesting comments on the control Apple exerts on its people and its message. [here]
The more I read about and from the Castle in Cupertino, the more I realize that the products are cool, but the brand management is so 20th Century.
Thanks to David for dropping by [...]
In: smp
1 Apr 2005SeattleDuck is up again today with this post on brand management [here]
This goes directly to the heart of the somewhat loosely constructed (ok, when I read it this morning, it had the logical consistency of a drunken llama) rant on Apple and brand management.
I agree with Kevin:
The emotional power of your brand CANNOT be decided [...]
In: smp
31 Mar 2005The title should give you some idea about what the post is about. And before you flame me, realize that I know there are a great number of dedicated Apple Bloggers out there. The concept driving this post is something that has been tickling the back of my brain for a week now: the lack [...]
In: smp
28 Mar 2005Interesting posting on this topic here.
I vote for cubes. I prefer to have some space to call my own, especially for the 10 hours a day I spend there.
In: smp
14 Mar 2005From BrandShift:
“The brands that are ballsy enough or are brave enough to say, ‘You know what – we’re selling way too much product to the wrong people; we need to change the language of our brand, change the face of the brand, and get brave in product design again,’ the companies that are capable of [...]
In: smp
28 Feb 2005On January 31, I went on a rampage about United and Mileage Plus. On Feb 25, Lessig posted that he flew his 1 Millionth mile on United, with no recognition.
Today, Johnnie Moore and Jon Strande weigh in on the same topic.
I am flying United on Wednesday and Friday. I used to be excited about travelling [...]
In: smp
18 Feb 2005SOGrady notes that a number of the large bellweathers in Tech are announcing hiring. [here]
I have noticed that, after a 3 year absence, my inbox is seeing slow trickle of recruiters, mainly those looking for low-hanging fruit in tech-support and junior development positions. *YAWN*
If recruiters actually took the time to read my resume, instead of [...]