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	<title>Newest Industry &#187; brand</title>
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		<title>Newest Industry &#187; brand</title>
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		<title>Still trying to brand yourself? That must hurt&#8230;</title>
		<link>http://newestindustry.org/2012/01/31/still-trying-to-brand-yourself-that-must-hurt/</link>
		<comments>http://newestindustry.org/2012/01/31/still-trying-to-brand-yourself-that-must-hurt/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 18:10:16 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Matthew Prince]]></category>
		<category><![CDATA[Paddy Cosgrave]]></category>

		<guid isPermaLink="false">http://newestindustry.org/?p=2821</guid>
		<description><![CDATA[I&#8217;ve been enjoying the articles posted by Matthew Prince on PandoDaily from the WEF in Davos over the last week. But the one that got me in the right place at the right time is the one where he described how Paddy Cosgrave, inspired by the desire to make something happen in Ireland, created the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newestindustry.org&amp;blog=9374198&amp;post=2821&amp;subd=pierzchala&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been enjoying the articles posted by <a class="vt-p" title="Matthew Prince - LinkedIN" href="http://www.linkedin.com/in/mprince" target="_blank">Matthew Prince</a> on <a class="vt-p" title="PandoDaily" href="http://pandodaily.com/" target="_blank">PandoDaily</a> from the WEF in Davos over the last week. But the one that got me in the right place at the right time is <a class="vt-p" title="Tech Dispatches from Davos: No Fear Entrepreneurship" href="http://pandodaily.com/2012/01/27/tech-dispatches-from-davos-no-fear-entrepreneurship/" target="_blank">the one </a>where he described how Paddy Cosgrave, inspired by the desire to make something happen in Ireland, created the F.ounders conference.</p>
<p>How did this hit me? It focused on how someone stood up and created a <em>reputation</em> that he can carry anywhere he goes. Not a brand; a reputation.</p>
<p>As I have said <a class="vt-p" title="(Personal) Branding is Closed-Source" href="http://newestindustry.org/2008/10/03/personal-branding-is-closed-source/" target="_blank">before</a>: Personal Branding is all about you, closed source. Everything has to come back to the &#8220;I&#8221; that&#8217;s not in team (although there is a &#8220;me&#8221;, so a person can still screw up a team).</p>
<p>Taking what you have, and giving it to others to advance everyone, that builds reputation.</p>
<p>Are you building a personal brand or a personal reputation?</p>
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