Since I started self-hosting this blog again on August 6 2008, I have been trying to find more ways to pull traffic toward the content that I put up. Like all bloggers, I feel that I have important things to say (at least in the area of Web performance), and ideas that should be read by as many people as possible.

As well, I have realized that if I invest some time and effort into this blog, it can be a small revenue source that could get me that much closer to my dream of a MacBook Pro.

The Analysis

In a post yesterday morning, Darren Rowse had some advice on when the best time to release new post is. Using his ideas as the framework, I pulled the data out of my own tracking database and came up with the chart below. This shows the page view data between September 1 2007 and September 15 2008 based on the day of the week vistors came to the site.

Using this data and the general framework that Darren subscribes to, I should be releasing my best and newest thoughts in a week on Monday and Tuesday (GMT).

After Wednesday, I should release only less in-depth articles, with a focus on commentary on news and events. And I must learn to breathe, as I suffer from an ailment all to common in bipolars: a lack of patience.

A new post doesn’t immediately find its target audience unless you have hundreds or thousands (Tens? Ones?) of readers who are influential. If you are luckyin this regard, then these folks will leave useful comments, and through their own attention, help gently show people that a new post is something they should devote their valuable attention towards.

It takes a while for any post to percolate through the intertubes. So patience you must have.

Front-loaded v Long-tailed

Unless, of course, your traffic model is completely different than a popular blogger.

The one issue that I had with Darren’s guidance is that it applies only to blogs that are front-loaded. A front-loaded blog is one that is incredibly popular, or has a devoted, active audience who help push page views toward the most recent 3-5 posts. Once the wave has crested, or the blogger has posted something new, the volume of traffic to older posts falls off exponentially, except in the few cases of profound or controversial topics.

When I analyzed my own traffic, I found that the most of my traffic volume was aimed toward posts from 2005 and 2006. In fact, more recent posts are nowhere near as popular as these older posts. In contrast to the front-loaded blog, mine is long-tailed.

There are a number of influential items in my blog which have proven staying power, which draw people from around the world. They have had deep penetration into search engines, and are relvant to some aspect of peoples’ lives that keeps pulling them back.

Summary

I would highly recommend analyzing your traffic to see it is front-loaded or long-tailed. I know that I wish that this blog  was more front-loaded, with an active community of readers and commentators. However, I am also happy to see that I have created a few sparks of content that keep people returning again and again. If your blog is  long-tailed, then when you post becomes far less relevant than ensuring the freshness and validity of those few popular posts. Ensure that these are maintained and current so that they remain relevant to as many people as possible.

Or should I say, welcome back.

Three years ago when I started blogging on a regular basis, the blog was name The Newest Industry after the Husker Du song of the same name. Then I migrated the content to Wordpress.com, and relinquished hosting it myself.

Well, I have decided to resurrect Newest Industry, but with all the same shiny content you would find at the Crazy Canuck Chronicles.

So, if it’s been a while, welcome back. Otherwise, a simple hello.

Through 2007, the number of posts I made per day/week/month decreased steadily. I know post new items 2-3 items a month, or less. After 2 years of steady entries, I just didn’t have anything to add to the conversation.

Having been an A-list groupie for this entire period, I lost touch with the self-perpetuating scene. A comment that I saw on Top Gear summed it up: Jeremy Clarkson had another chat show host on, and they both commented on how all British chat show hosts end up appearing on each others shows.

That’s how blogging began to feel to me. I began to step back.

I stepped back from true, active day-to-day management of GrabPERF.

I drifted, intellectually and emotionally.

I found the sharp edge of my humor, which had wandered off and gone hitchhiking through the British Isles disguised as Roger Daltrey for six months.

The last few weeks I have been asking myself if I want to go back to blogging, if I want to continue to produce the random ideas for the world to see.

The death of my grandmother a few weeks ago brought my world back into sharp focus. Who is going to see these stories, these tales? Who will be the keeper of my intellectual flame? What will people know of me when I fade away.

I will be trying to storm back. My brain is here.

I AM THOR, GOD OF THUNDER.

Ok…maybe that was delusional. But hang on for another wild ride.

I know that I have been bad at blogging news about GrabPERF, but today there is some. In the last two weeks, we have added two measurement locations: Washington DC AOL and Argentina LaNacion.

Thanks to Carson Evans of AOL, and Jose Falvo and Leonardo Lancellotta of LaNacion for helping out with the installation process.

After a few months using the Microsoft Live Writer, I am giving the Performancing Blogging Extension for Firefox another try. Just seems more natural that since I use Firefox as my daily work platform, I should use it for everything.

Technorati Tags: Microsoft, Live Writer, Performancing

I was considering the amazing popularity of Wordpress (the hosted service as well ad the application), now the agreed upon champ in the blogging world. I was considering this in light of the fact that when I started blogging in the dark ages of 2004, MoveableType and TypePad were the undisputed champs.

When did the shift occur? What was the watershed moment?

It hit me. it was the day Scoble announced his blog would be a Wordpress.com blog. [here]

Now, Scoble may not be as large a force in the blogging world anymore, but that day in October 2005 when he made that announcement sealed the fate of SixApart. The buzz momentum swung to Wordpress and all of the yummy goodness therein.

The SixApart/MoveableType/TypePad fiends out there are likely to flame me, but the latest release of MoveableType received the response usually reserved for yet another Who farewell tour. It is bloated, complex and difficult to manage.

On the other hand, I can install and/or update Wordpress in less than 5 minutes and no one would notice a thing.

I wonder what the next seminal blogging tool will be?

Technorati Tags: Scoble, MoveableType, Moveable+Type, SixApart, Six+Apart, TypePad, Wordpress, photomatt, Matt+Mullenweg

Over the last year, GrabPERF has been something that has caught the fancy of a few in the Blogging/Social Media world. It has given some perspective of how performance can affect business and image in the connected world.

But what of GrabPERF itself? It has been on a development hiatus for the last few months due to pressures from my “real” job and various trips (business and pleasure) that I have been undertaking. Over the last two weeks, I have been trying to clear out the extra measurements and focus the features and attention on the community that appears most interested in the data.

During this process, I heard back from some folks who had been using GrabPERF in stealth mode (even I can’t track all the hits!), and who asked, “Hey! Where did my data go?”. Glad to hear from all of you.

Just to give everyone some idea of the growth, here is a snapshot of aggregated daily performance and number of measurements.

The number of measurements shot up, until I started culling the unused measurements. Over the last 3 weeks, average performance became extremely variable, and that’s when I began considering the culling. As well, the New York PubSub Agent appears to have gone permanently offline, as a part of their winding down process.

The fact that the system was taking 390,000 measurements per day still astounds me.

This was also comparable to the number of distinct sites we were measuring.

After the latest cull, we are down to 84 distinct tests, a level last seen on November 27, 2005.

I am pleased that the system has held together as well as it has.

Technorati Tags: GrabPERF, statistics

Reading anything using a feed reader allows prevents us from discriminating against the content.

Start with an inflammatory statement, then back it up, using the wisdom gleaned from Malcolm Gladwell’s Blink. Why do feeds prevent us from initial discrimination? Because we have no point of reference other than the text in front of us, and the occasional image. There is no way to make a quality judgement based on differences in appearance or layout.

In fact, the feeds we read are often filtered by the influence of others. We react positively to someone’s raving review of a feed, and we incorporate it into our subscriptions.

The decisions we make in those initial seconds may sour over time. Feeds grow old, stale, uninteresting. But the why did we subscribe in the first place? Was it a decision based on the layour of a site? The way the person looks?

No. It is based on the feedback of others, and the content we encounter.

Technorati Tags: Blink, feeds, blogging, Malcolm Gladwell

So today, I re-instated blogging on my own hardware and also migrated my b2evolution articles to Wordpress 2.0.

It was painless.

Five-minute Wordpress install.

Run the b2evolution -> Wordpress import script. [here]

Ummm…that’s it.

I will be tweaking the theme over the next few days until I feel it is more me.

Guess I’m just like Ben Metcalfe.

I have permanently blacklisted all of people making comments from blogspot.com — it appears that Google’s little nightmare is getting worse.

Thankfully b2evolution makes that easy. I hate to think about what the the other blogging platforms will have to go through to make this happen.

PS: This is in response to Chris Pirillo’s well-timed rant on this topic. [here]