There is clear dissatisfaction with the current state of marketing among the social media mavens.

• Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
• BuzzLogic releases their conversational ad service.
• The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
• Lookery is providing demographic information that is relevant to social media providers and shaping ad presentation that way
• A completely off-the-radar person such as myself realizes that there is gold in what holds the attention, and that’s not always the latest and greatest

So what can be done? Jeff Jarvis points out that the problem lies with measurement. I agree, as there is only value in a system where all of the people involved agree on what the metric of record will be, and how it can be validly captured.

Currently CPM is the agreed upon metric. In a feed based online world, how does a CPM model work? And, most importantly, why would I continue to place your ads on my site if all your doing is advertising to people based on the words on the page, rather than who is looking at the page and how often that page is looked at.

In effect, advertisers should be the ones thrying to figure out how to get into the community, get into the conversation. As an advertiser, don’t you want to be where the action is? But how do you find an engaged audience in an online world that makes a sand castle on the beach in a hurricane look stable?

The challenge for advertisers is to be able to find the active communities and conversations effectively. The challenge for content creators and communities is to understand the value of their conversations, the interactions that people who visit the site have with the content.

In effect, a social media advertising model turns the current model on its head. Site owners and community creators gain the benefit of being attractive to advertisers because of the community, not because of the content. And site owners who understand who visits their site, what content most engages them, how they interact with the system will be able to reap the greatest rewards by selling their community as a marketable entity.

And Steven Hodson rounds out the week’s think on communities by throwing out the subversive idea that communities are not always free (as in ‘beer’, not as in ‘land of’). If a community has paid for the privilege of coming together to participate in communal events and discussions, then can’t that become an area for site owners to further control the cost of advertising on their site?

While the benefit of reduced or no marketing content is the benefit of many for-pay communities, this benefit can be used by site owners by saying that an advertiser can have access to the for-pay community at the cost of higher ad rates and smaller ads. The free community is a completely different set of rules, but there are also areas in the free community that are of higher value than others.

In summary, the current model is broken. But there is no way to measure the value of a Twitter stream, a FriendFeed conversation, a Disqus thread, or a Digg rampage. And until there is, we are stuck with an ad model that based on the words on the page, and not the community that created the words.

Tags: ad network, ads, adsense, advertising, advertising model, API, attention, audience, b5 Media, blog, blog advertising, BuzzLogic, BuzzMachine, community, content, control, conversation, current, data, digg, disqus, EAD, feeds, Fred Wilson, friendfeed, HTML, HTTP, IE, IM, information, interaction, interactions, IP, it, Jeff Jarvis, LAN, Lookery, Mac, marketing, measurement, media, metrics, Newest Industry, Om, One, online, online world, pr, social media, social media advertising, social media advertising model turns, social media mavens, social media providers, Steven Hodson, Technorati, The Inquisitr, twitter, Union Square, Union Square Ventures

This morning I launched Bipolar Lives, a blog that discusses the broad issues and personal challenges of living with Bipolar Syndrome.

Readers of this blog will know that I was diagnosed with Bipolar I in 2006. It’s a condition I am very open about and that is a challenge (and an opportunity) that I live with. Medication, therapy, and a loving and very understanding family help me make through each day.

Bipolar Lives will present research, ramblings, personal experiences, and other things of interest to people with Bipolar.

Come over if you want to learn a little about how we see the normal people.

Tags: Bipolar Lives, Bipolar Syndrome, blog, Challenges, Issues, personal

Since November 5 2004 (Geez! Have I been blogging that long?), I have written 1,744 posts (this is 1,745). So, as you can well imagine, I can’t remember whats in most of them. I know which ones are the most popular and what’s in those, but on the whole, I couldn’t tell you what’s in most of the posts I have put up in nearly four years.

So it always astounds me when someone goes to one the more obscure posts. Astounds me to the point that I have to go to the site and find out what I said.

The long tail meets the absent-minded.

Tags: blog, long tail, search

Or should I say, welcome back.

Three years ago when I started blogging on a regular basis, the blog was name The Newest Industry after the Husker Du song of the same name. Then I migrated the content to Wordpress.com, and relinquished hosting it myself.

Well, I have decided to resurrect Newest Industry, but with all the same shiny content you would find at the Crazy Canuck Chronicles.

So, if it’s been a while, welcome back. Otherwise, a simple hello.

Tags: blog, Blogging, content, HTTP, IM, it, Newest Industry, Om, pr, wordpress

Through 2007, the number of posts I made per day/week/month decreased steadily. I know post new items 2-3 items a month, or less. After 2 years of steady entries, I just didn’t have anything to add to the conversation.

Having been an A-list groupie for this entire period, I lost touch with the self-perpetuating scene. A comment that I saw on Top Gear summed it up: Jeremy Clarkson had another chat show host on, and they both commented on how all British chat show hosts end up appearing on each others shows.

That’s how blogging began to feel to me. I began to step back.

I stepped back from true, active day-to-day management of GrabPERF.

I drifted, intellectually and emotionally.

I found the sharp edge of my humor, which had wandered off and gone hitchhiking through the British Isles disguised as Roger Daltrey for six months.

The last few weeks I have been asking myself if I want to go back to blogging, if I want to continue to produce the random ideas for the world to see.

The death of my grandmother a few weeks ago brought my world back into sharp focus. Who is going to see these stories, these tales? Who will be the keeper of my intellectual flame? What will people know of me when I fade away.

I will be trying to storm back. My brain is here.

I AM THOR, GOD OF THUNDER.

Ok…maybe that was delusional. But hang on for another wild ride.

Tags: app, ARIN, blog, Blogging, conversation, EAD, GrabPERF, GrabPERF.org, HTTP, IE, it, Om, One, posts, pr

I know that I have been bad at blogging news about GrabPERF, but today there is some. In the last two weeks, we have added two measurement locations: Washington DC AOL and Argentina LaNacion.

Thanks to Carson Evans of AOL, and Jose Falvo and Leonardo Lancellotta of LaNacion for helping out with the installation process.

Tags: Argentina, blog, Blogging, content, GrabPERF, HTTP, installation, ISP, it, LAN, measurement, Om, performance, pr, Technorati, Washington DC, web, Web Performance

So, on New Years Eve, due to the vagaries of modern air travel, the family will be spending seven hours at Sea-Tac waiting for the second leg of our trip home.

For me, this is usually not an issue, as I can huddle up in a corner with my wireless connection and while away the hours with work and general interest. However, we will be a one laptop family, and my children need to be entertained.

Likely at least an hour of the trip will be handled by immigration as they subject us to the joys of entry with our Advanced Parole documents. It’s now harder for us to get into the US via air as late process Green Card applicants than it is if we were simply visiting the country.

After that, who knows.

Does anyone out there in blog land have any great suggestions for entertaining a family for seven hours at an airport?

Tags: Advanced Parole, app, blog, children, content, Green Card, HTTP, IE, IM, Immigration, IP, ISP, it, LAN, Om, One, pr, Technorati

Don’t really need to explain this, do we?

Via Core77 and LuxuryLaunches

Tags: ASP, blog, content, HTTP, IM, ISP, it, Om, PHP, San Francisco, Technorati

I am often chided for my 5-shot, Venti Latte.

Then I saw this.

Yup, it’s a “a 13 shot Venti soy hazelnut vanilla cinnamon white mocha with extra white mocha and caramel”.

Lord help this person when they wake up in the alley behind Starbucks on Christmas Day.

Original image from Core77.

Tags: ASP, blog, Christmas Day, content, HTTP, IM, ISP, it, Om, pr, Starbucks, Technorati

Part of the problem with making a lot of East to West trips across the US is that the flights back are a nightmare for timing. You either lose most of a day or have to take a red-eye.

Well, taking the red-eye has only one advantage: you get to camp in the airline lounge and get some work done that you have been too tired/jetlagged to deal with.

I am in the United Red Carpet Lounge. It is 18:33 PDT, and my flight boards at 22:00 PDT. I have been here since 15:00 PDT. I have caught up with a client project, completed my (dreaded) weekly timesheet, booked accommodation for my Columbus, OH trip, and tidied up an analysis script that I use to process client measurement data.

Seems odd that this is the most productive time of the week.

This trip is a 48-hour turnaround from Boston to LA to finish up the project for a large client. The first half was handled by some colleagues, and was detailed here.

Then,when I get home, I have to go to NYC (Long Island City actually) for the day on Monday. And, as I mentioned above, Columbus which is set for the middle of the month.

Compared to some jet-setters out there, this is nothing. But I travelled so much between August 15 and November 15 that I went from 2,000 miles on United to well into Premier (24,000+ miles). This trip makes the fourth cross-country trip in 2.5 months. Not bad for a homebody.

I have three more hours. Think I will sit back and watch Trois Couleurs: Blanc.

Tags: analysis, blog, book, Boston, business, client, cro, data, EAD, HTTP, IE, IM, IP, it, LAN, measurement, Om, One, pr