There is clear dissatisfaction with the current state of marketing among the social media mavens.

• Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
• BuzzLogic releases their conversational ad service.
• The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
• Lookery is providing demographic information that is relevant to social media providers and shaping ad presentation that way
• A completely off-the-radar person such as myself realizes that there is gold in what holds the attention, and that’s not always the latest and greatest

So what can be done? Jeff Jarvis points out that the problem lies with measurement. I agree, as there is only value in a system where all of the people involved agree on what the metric of record will be, and how it can be validly captured.

Currently CPM is the agreed upon metric. In a feed based online world, how does a CPM model work? And, most importantly, why would I continue to place your ads on my site if all your doing is advertising to people based on the words on the page, rather than who is looking at the page and how often that page is looked at.

In effect, advertisers should be the ones thrying to figure out how to get into the community, get into the conversation. As an advertiser, don’t you want to be where the action is? But how do you find an engaged audience in an online world that makes a sand castle on the beach in a hurricane look stable?

The challenge for advertisers is to be able to find the active communities and conversations effectively. The challenge for content creators and communities is to understand the value of their conversations, the interactions that people who visit the site have with the content.

In effect, a social media advertising model turns the current model on its head. Site owners and community creators gain the benefit of being attractive to advertisers because of the community, not because of the content. And site owners who understand who visits their site, what content most engages them, how they interact with the system will be able to reap the greatest rewards by selling their community as a marketable entity.

And Steven Hodson rounds out the week’s think on communities by throwing out the subversive idea that communities are not always free (as in ‘beer’, not as in ‘land of’). If a community has paid for the privilege of coming together to participate in communal events and discussions, then can’t that become an area for site owners to further control the cost of advertising on their site?

While the benefit of reduced or no marketing content is the benefit of many for-pay communities, this benefit can be used by site owners by saying that an advertiser can have access to the for-pay community at the cost of higher ad rates and smaller ads. The free community is a completely different set of rules, but there are also areas in the free community that are of higher value than others.

In summary, the current model is broken. But there is no way to measure the value of a Twitter stream, a FriendFeed conversation, a Disqus thread, or a Digg rampage. And until there is, we are stuck with an ad model that based on the words on the page, and not the community that created the words.

Tags: ad network, ads, adsense, advertising, advertising model, API, attention, audience, b5 Media, blog, blog advertising, BuzzLogic, BuzzMachine, community, content, control, conversation, current, data, digg, disqus, EAD, feeds, Fred Wilson, friendfeed, HTML, HTTP, IE, IM, information, interaction, interactions, IP, it, Jeff Jarvis, LAN, Lookery, Mac, marketing, measurement, media, metrics, Newest Industry, Om, One, online, online world, pr, social media, social media advertising, social media advertising model turns, social media mavens, social media providers, Steven Hodson, Technorati, The Inquisitr, twitter, Union Square, Union Square Ventures

Since I migrated the blog back to my own servers a few days ago, I have realized something: I have fallen back to my old habit of watching the hit count.

This is weird, considering the lack of interest I had in my blog and its stats over the last year or so. But having my baby back home where I am in charge gives a sense that I should pay attention. That I need to know what’s happening.

In 2005, when I started doing this, I used to watch my hit count religiously, maniacally. Sort of goes with the bipolar, but I digress. In 2008, we are obsessed with followers, and the Slashdot like addiction to being the first to report some breaking (planted?) news item.

So, after three years of blogging, I see that the online communities haven’t progressed much beyond hit counters, page views, or followers. And online cred is a insular and self-perpetuating thing. You draw attention to yourself, you get comments, more people follow you, and more people feed you, you have more to say, more people follow you…and on, and on.

I am not saying that this is good, or ill. I am as much a traffic whore as the rest of the world. I just realize that we are all after the same goal - attention. That was the whole idea behind the Attention Economy, a term I don’t hear as much as I did 2 years ago.

With FriendFeed and Twitter, we live in the Attention Economy. With 200 channels in my basic cable package, TV is a passive Attention Economy, controlled by the PVR and the TorrentSphere. Satellite Radio forces us to make choices.

Be it hit-counts or PVRs, we all crave attention, knowing full well how limited the attention-span is. We don’t want be to waste our time, but we want to attract that of others.

Attention produces an unbalanced online economy. We can do many things to control the incoming flow. We can also work very hard to expand the outgoing flow. But for most of us, the outgoing flow remains a trickle, maybe even a fine mist.

So where does the power in the Attention Economy lie? With the off-switch.

And we all have one.

How do you use yours?

Tags: attention, Attention Economy, followers, hits, online communities, social media, unbalanced online economy

I don’t often (ever) talk about my musical taste. It is unremarkable for the most part, with flights into madness and impulsiveness.

Lately, I have discovered Icelandic music. Mainly Sigur Ros, Mum, Apparat Organ Quartet, Aniima, and (of course) Bjork. Apparently Icelandic music is all the rage, with people trying to understand how such a small country can produce such a wide range of artists.

These artists provide a soothing background to my jangled, often confused, mental state. I played it as I slept while I was on my latest trip, and while I was on the plane returning from Chicago.

However, my deep feelings and desire to visit Iceland has its roots back in my very early teens. A Hardy Boys mystery and a Clive Cussler novel brought it to my attention. It’s a nation of extremes, of wonder, isolation, and survival.

It is among one of the few places I feel I have to visit at least once in my life. I cannot explain this desire. Perhaps it is the latent Viking in me.

But the music draws me as much as the place does.

Tags: app, Apparat Organ Quartet, attention, book, Chicago, Clive Cussler, gif, HTTP, Iceland, IM, IP, it, LAN, live, Om, One, pr, ssl, teen

Today, I want to talk about what happens when you aggressively adopt an online strategy, but leave your print subscribers behind.

I subscribe to a great architecture and design magazine, whose name I will exclude from this discussion, with a fantastic and informative online presence. The archive and articles available to subscribers are a fantastic resource for people just beginning to explore this field.

In February, I noticed that they had updated their site with the most recent issue’s content and cover. I was somewhat miffed, as my print copy had not yet arrived in the mail. Immediate assumption: print copy lost; request re-transmission.

Today, I checked the site, and all of the content for the March 2007 issue is online. And I don’t have my copy of this issue yet.

Based on the response to the e-mail that I sent to the circulation and publishing team, I may be the first person to bring this to their attention.

When you are in the dead-tree print industry, the Web (1.0 and 2.0) are crucial extensions to your existing business model. But the aggressive use of the Web channel to deliver your content to the rest of the world before the print subscribers receive their copies is doing damage to your business.

Subscribers pay extra in order to gain access to your magazine before the rest of the world can get it. This must extend to the Web channel. As a subscriber, knowing that someone can read the contents of the magazine online before I get my chance to look at the print copy is unsatisfactory.

Subscription content infers a level of exclusivity to those who buy the gold ticket. If you give everyone the gold ticket at the same time, then a subscription loses it sense of exclusivity. Then the magazine loses guaranteed revenue. Then the magazine is gone.

Information should be free. I chafe against the subscription gateways as much as the next person. But if you base your entire business on a subscription model, you better not undermine your own subscription business by giving the subscription content away for free.

Tags: magazine, content, subscription, print, Web

Tags: app, attention, business, content, design, EAD, extension, HTTP, IE, IM, information, IP, it, leave, live, media, Om, One, online, online presence, pr, strategy, Technorati, update, web

My wife doesn’t understand my fascination with Hunter Thompson. There are only a select few who do.

What most people don’t understand is that living with manic bipolar is living with Hunter inside your head every day. Raging. Screaming. Shooting at the peacocks while the sun rises. Spraying my optic nerve with a rogue fire extinguisher. Delivering calla lilies to soothe me when he has stepped over the line, laughing at me, with me, simultaneously.

That screaming vitality that HST lived every single day is bottled inside me, caged, rattling the bars, threatening to call a 450-pound Maori solicitor to beat some logic into my skull, from the inside out. The highly-attuned vision. Echoing sounds of madness. Inability to pay attention to the droning emptiness of my work life.

Some would call this a nightmare. Some days I do. Most days, I rock back on my heels, scratch my chin, grin, and smile. I know that the world around me is always in his sights, ranting, providing a constant commentary, arms waving manically, Chivas spilling on my synapses, another typewriter brutally blasted in the snow.

Hunter is the model of what rages inside me. The echo of a life restrained, held in check. Cursing the days lost.

Tags: attention, content, EAD, HTTP, IE, IM, IP, ISP, it, live, Om, pr, Technorati

Ok, now that I have your attention…

Nissan has a test program in Japan that is placing receivers in cars to alert drivers when children wearing special RFID/WiFi bracelets are in the area. This is supposedly for the protection of the children. [here]

Do you see a few problems with this, mainly due to the naivete of the implementation?

Pedophiles can’t live near schools or parks, or other places where children gather. Now they will not be able to buy Nissan vehicles, for it could be used as a hunting rather than tracking tool.

The tracking bracelet idea sounds good on paper, but it is extremely naive, and likely will never appear in the US, or any other half-sane nation.

Tags: app, ARIN, attention, children, content, HTTP, IE, IM, ISP, it, Japan, LAN, live, Om, pr, Technorati, tracking

Ok, the Blogger blogs all use GZIP compression.

BUT! The Blogger.com homepage does not.

Ummm…attention to detail? Anyone?

Technorati Tags: Blogger, Upgrade, HTTP+Compression, Web+compression, QA, GrabPERF, Web+Performance

Tags: attention, blog, compress, compression, GrabPERF, GrabPERF.org, gzip, HTTP, IP, it, LAN, Om, One, performance, PHP, pr, Technorati, web, Web+performance

This post has two underlying reasons for existing: 1) to test out the new MSFT Live Writer Beta; and 2) to talk about a great story that GigaOm pointed us to today.

Om Malik pointed out a story in the Seattle Times today that talked about “Broadband in the Boonies”. Having grown up in the boonies of British Columbia, this immediately got my attention. The story discusses the explosive growth of Internet businesses in the now heavily wired interior of Washington State; the story focuses on the are around Twisp, Winthrop and the Methow Valley.

Until you have been in this area, and I have, you don’t get the possibility of winter isolation. The story talks about how these places are four hours from Seattle; what they neglect to mention is that this is 4 hours in the period between April 15 and October 15, depending on snow.

The direct westerly route to Seattle from these locations passes through the Cascades. Through the extremely high and snowy Cascades.

Samantha and I took a spur of the moment detour through this little part of heaven, pausing a night in a campground in Twisp. Right on the river. When we woke up the next morning, I remembered how much I missed those early morning moments in the mountains.

Twisp is far more isolated than Golden, BC, or any of the other towns that we passed through on our trip this summer. But it is a reminder to us all that place is important. Not because we have to be there, but because it is where we are at home.

I have lived in the Valley. I have lived in Massachusetts. But neither has been home.

And to me, home is worth more than anything.

Technorati Tags: GigaOm, Seattle+Times, Twisp, Winthrop, Methow+Valley, Washington+State, Home, Broadband, Freedom, Om+Malik

Tags: attention, broadband, business, GigaOm, HTTP, IE, IM, Internet, IP, ISP, it, LAN, live, Malik, Massachusetts, media, Om, Om Malik, pr, Technorati, the other

It was to be expected. On Moleskinerie there was a post that highlighted that the latest Moleskines are “Made in China”. The response from the Moleskine fan community has been overwhelming: we want the old books back.

China is responsible for a large number of the consumer products that we use today. However, there is an expectation that Moleskines were better than a mass-produced throwaway consumable. I imagine we all had images of a workshop filled with dedicated craftsmen, carefully hand-binding each notebook with absolute focus and attention to detail.

Sorry folks: these books have always been mass-produced. What is irksome even to me is that Modo e Modo (or their new French corporate masters) is no longer making a pretense of selling a quality journal that is unique and worth posessing. An item that sets the owner apart as someone who takes their notes, sketches and writings seriously, as thoughts worth dedicating to a medium that will last beyond them.

It’s all about brand. And the Moleskine notebooks are the icon of the social networking brand growth vision held by so many companies today. The core, dedicated following evangelizes the product, drawing more people to try the product and love it. As with so many things, will popularity denude and degrade the product?

If it is true that the latest production runs of Moleskines are originating in China and are of a lower quality than the community has come to expect, nay, demand, of this fine piece of crafting, then the no longer have the cachet, and are no longer unique, and will die the death of a million blog posts.

I am voting for the Rite in the Rain notebooks to be the next iconoclastic notebook. The unique yellow covers and indestructible paper have made me think twice about this addiction to Moleskines. They are books designed to be noticed (try finding a black notebook in the woods after it’s fallen out of your pack!), and stand out in a coffee shop, especially one filled with darkly dressed artist types.

Moleskine, I am willing to give you a chance. The community wants to hear your answer.

Technorati Tags: Moleskine, Modo+e+Modo, Rite+in+the+Rain, Moleskinerie, RiteintheRain, notebooks, Made+in+China, Viral+Marketing, brand+integrity

Tags: attention, blog, blog posts, book, brand, China, community, consumer products, corporate, design, marketing, moleskine, rite in the rain, Technorati

Over the last year, GrabPERF has been something that has caught the fancy of a few in the Blogging/Social Media world. It has given some perspective of how performance can affect business and image in the connected world.

But what of GrabPERF itself? It has been on a development hiatus for the last few months due to pressures from my “real” job and various trips (business and pleasure) that I have been undertaking. Over the last two weeks, I have been trying to clear out the extra measurements and focus the features and attention on the community that appears most interested in the data.

During this process, I heard back from some folks who had been using GrabPERF in stealth mode (even I can’t track all the hits!), and who asked, “Hey! Where did my data go?”. Glad to hear from all of you.

Just to give everyone some idea of the growth, here is a snapshot of aggregated daily performance and number of measurements.

The number of measurements shot up, until I started culling the unused measurements. Over the last 3 weeks, average performance became extremely variable, and that’s when I began considering the culling. As well, the New York PubSub Agent appears to have gone permanently offline, as a part of their winding down process.

The fact that the system was taking 390,000 measurements per day still astounds me.

This was also comparable to the number of distinct sites we were measuring.

After the latest cull, we are down to 84 distinct tests, a level last seen on November 27, 2005.

I am pleased that the system has held together as well as it has.

Technorati Tags: GrabPERF, statistics

Tags: app, ARIN, attention, blog, Blogging, business, community, data, GrabPERF, hits, HTTP, IE, IM, IP, it, measurement, media, Om, One, performance, pr, social media, statistics, Technorati