The idea that blogs generate a personal brand is as old as the “blogosphere”. It’s one of those topics that rages through the blog world every few months. Inexorably the discussion winds its way to the idea that a blog is linked exclusively to the creators of its content. This makes a blog, no matter what side of the discussion you fall on, the online representation of a personal brand that is as strong as a brand generated by an online business.

And just as corporate brands are affected by the performance of their Web sites, a personal brand can suffer just as much when something causes the performance of a blog Web site to degrade in the eyes of the visitors. For me, although my personal brand is not a large one, this happened yesterday when Disqus upgraded to multiple databases during the middle of the day, causing my site to slow to a crawl.

I will restrain my comments on mid-day maintenance for another time.

The focus of this post is the effect that site performance has on personal branding. In my case, the fact that my blog site slowed to a near standstill in the middle of the day likely left visitors with the impression that my blog about Web performance was not practicing what it preached.

For any personal brand, this is not a good thing.

In my case, I was able to draw on my experience to quickly identify and resolve the issue. Performance returned to normal when I temporarily disabled the Disqus plugin (it has since been reactivated). However, if I hadn’t been paying attention, this performance degradation could have continued, increasing the negative effect on my personal brand.

Like many blogs, Disqus is only one of the outside services I have embedded in my site design. Sites today rely on AdSense, Lookery, Google Analytics, Statcounter, Omniture, Lijit, and on goes the list. These services have become as omnipresent in blogs as the content. What needs to be remembered is that these add-ons are often overlooked as performance inhibitors.

Many of these services are built using the new models of the over-hyped and mis-understood Web 2.0. These services start small, and, as Shel Israel discussed yesterday, need to focus on scalability in order to grow and be seen as successful, rather than cool, but a bit flaky. As a result, these blog-centric services may affect performance to a far greater extent than the third-party apps used by well-established, commercial Web sites.

I am not claiming that any one of these services in and of themselves causes any form of slowdown. Each has its own challenges with scaling, capacity, and success. It is the sheer number of the services that are used by blog designers and authors poses the greatest potential problem when attempting to debug performance slowdowns or outages. The question in these instances, in the heat of a particularly stressful moment in time, is always: Is it my site or the third-party?

The advice I give is that spoken by Michael Dell: You can’t manage what you can’t measure. Yesterday, I initiated monitoring of my personal Disqus community page, so I could understand how this service affected my continuing Web performance. I suggest that you do the same, but not just of this third-party. You need to understand how all of the third-party apps you use affect how your personal brand performance is perceived.

Why is this important? In the mind of the visitor, the performance problem is always with your site. As with a corporate site that sees a sudden rise in response times or decrease in availability, it does not matter to the visitor what the underlying cause of the issue is. All they see is that your site, your brand (personal or corporate), is not as strong or reliable as they had been led to believe.

The lesson that I learned yesterday, one that I have taught to so many companies but not heeded myself, is that monitoring the performance of all aspects of your site is critical. And while you as the blog designer or writer might not directly control the third-party content you embed in your site, you must consider how it affects your personal brand when something goes wrong.

You can then make an informed decision on whether the benefit of any one third-party app is outweighed by the negative effect it has on your site performance and, by extension, your personal brand.

Through 2007, the number of posts I made per day/week/month decreased steadily. I know post new items 2-3 items a month, or less. After 2 years of steady entries, I just didn’t have anything to add to the conversation.

Having been an A-list groupie for this entire period, I lost touch with the self-perpetuating scene. A comment that I saw on Top Gear summed it up: Jeremy Clarkson had another chat show host on, and they both commented on how all British chat show hosts end up appearing on each others shows.

That’s how blogging began to feel to me. I began to step back.

I stepped back from true, active day-to-day management of GrabPERF.

I drifted, intellectually and emotionally.

I found the sharp edge of my humor, which had wandered off and gone hitchhiking through the British Isles disguised as Roger Daltrey for six months.

The last few weeks I have been asking myself if I want to go back to blogging, if I want to continue to produce the random ideas for the world to see.

The death of my grandmother a few weeks ago brought my world back into sharp focus. Who is going to see these stories, these tales? Who will be the keeper of my intellectual flame? What will people know of me when I fade away.

I will be trying to storm back. My brain is here.

I AM THOR, GOD OF THUNDER.

Ok…maybe that was delusional. But hang on for another wild ride.

I don’t often (ever) talk about my musical taste. It is unremarkable for the most part, with flights into madness and impulsiveness.

Lately, I have discovered Icelandic music. Mainly Sigur Ros, Mum, Apparat Organ Quartet, Aniima, and (of course) Bjork. Apparently Icelandic music is all the rage, with people trying to understand how such a small country can produce such a wide range of artists.

These artists provide a soothing background to my jangled, often confused, mental state. I played it as I slept while I was on my latest trip, and while I was on the plane returning from Chicago.

However, my deep feelings and desire to visit Iceland has its roots back in my very early teens. A Hardy Boys mystery and a Clive Cussler novel brought it to my attention. It’s a nation of extremes, of wonder, isolation, and survival.

It is among one of the few places I feel I have to visit at least once in my life. I cannot explain this desire. Perhaps it is the latent Viking in me.

But the music draws me as much as the place does.

So, on New Years Eve, due to the vagaries of modern air travel, the family will be spending seven hours at Sea-Tac waiting for the second leg of our trip home.

For me, this is usually not an issue, as I can huddle up in a corner with my wireless connection and while away the hours with work and general interest. However, we will be a one laptop family, and my children need to be entertained.

Likely at least an hour of the trip will be handled by immigration as they subject us to the joys of entry with our Advanced Parole documents. It’s now harder for us to get into the US via air as late process Green Card applicants than it is if we were simply visiting the country.

After that, who knows.

Does anyone out there in blog land have any great suggestions for entertaining a family for seven hours at an airport?

Today’s biggest victim of Black Friday appears to be Sears

Sears measurement data for the last 8 hours can be found here.

UPDATE: It gets worse for Sears.

Technorati Tags:
Grabperf, Sears, Black Friday, Web Performance

mon.itor.us, a service which also provides free Web performance measurement services, appears to be having a wee problem.

The most recent GrabPERF data on this site is available here. The issue may be corrected by the time you look at the data.

I don’t wish suffering like this on anyone. GrabPERF had it’s own 3-4 day outage a few months ago. It’s just sad to see when monitoring services go down.

I am a sucker for dogs.

It’s pretty much a global statement. Ok, excluding genetic freaks that appear on the arms of Paris Hilton and ladies who lunch.

However, the rule is: the goofier the dog, the better.

Samantha and I use the laugh factor when selecting our dogs. If we see the dog, and it makes us laugh, we take it. That’s how we ended up with Wiggles, the Damnation Hound (Half Basset, Half Dalmatian).

Well, I have met my Dream Dog. Meet Larry.

You can see a LOT more of Larry here.

We got Samantha a new T-Mobile cell a few weeks back. But it came with an unwanted and expensive feature: every morning at 11:00, she receives a weather update from Windows Live Alerts.

Apparently the previous owner of the number had these alerts programmed. And of course, there is no way to shut them off because we have no clue who this person is/was.

If anyone out there from the Windows Live team or the T-Mobile support team can try and help us, it would be very much appreciated.

Technorati Tags: Windows Live, T-Mobile, TMobile, Windows Live Alerts, help, sms

If you have been trying to send me stuff at my personal email address, it seems that Namesecure.com has decided to take it’s sweet time setting up my new email services.

Right now, if you try and send mail, the MX record reports that there is an NXDOMAIN.

I am not happy.

Technorati Tags: Namesecure, Namesecure.com, MX, mail

Apparently our friends at NASA are sitting on a report that clearly details the true state of air safety in the United States.

NASA Sits on Air Safety Survey

I want this report, NOW!

Technorati Tags: NASA, air safety, FOIA