There is clear dissatisfaction with the current state of marketing among the social media mavens.

• Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
• BuzzLogic releases their conversational ad service.
• The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
• Lookery is providing demographic information that is relevant to social media providers and shaping ad presentation that way
• A completely off-the-radar person such as myself realizes that there is gold in what holds the attention, and that’s not always the latest and greatest

So what can be done? Jeff Jarvis points out that the problem lies with measurement. I agree, as there is only value in a system where all of the people involved agree on what the metric of record will be, and how it can be validly captured.

Currently CPM is the agreed upon metric. In a feed based online world, how does a CPM model work? And, most importantly, why would I continue to place your ads on my site if all your doing is advertising to people based on the words on the page, rather than who is looking at the page and how often that page is looked at.

In effect, advertisers should be the ones thrying to figure out how to get into the community, get into the conversation. As an advertiser, don’t you want to be where the action is? But how do you find an engaged audience in an online world that makes a sand castle on the beach in a hurricane look stable?

The challenge for advertisers is to be able to find the active communities and conversations effectively. The challenge for content creators and communities is to understand the value of their conversations, the interactions that people who visit the site have with the content.

In effect, a social media advertising model turns the current model on its head. Site owners and community creators gain the benefit of being attractive to advertisers because of the community, not because of the content. And site owners who understand who visits their site, what content most engages them, how they interact with the system will be able to reap the greatest rewards by selling their community as a marketable entity.

And Steven Hodson rounds out the week’s think on communities by throwing out the subversive idea that communities are not always free (as in ‘beer’, not as in ‘land of’). If a community has paid for the privilege of coming together to participate in communal events and discussions, then can’t that become an area for site owners to further control the cost of advertising on their site?

While the benefit of reduced or no marketing content is the benefit of many for-pay communities, this benefit can be used by site owners by saying that an advertiser can have access to the for-pay community at the cost of higher ad rates and smaller ads. The free community is a completely different set of rules, but there are also areas in the free community that are of higher value than others.

In summary, the current model is broken. But there is no way to measure the value of a Twitter stream, a FriendFeed conversation, a Disqus thread, or a Digg rampage. And until there is, we are stuck with an ad model that based on the words on the page, and not the community that created the words.

In today’s Boston Globe, there is an article discussing why Facebook went to the Valley instead of staying in the Boston area (article online).

Having now lived in both areas for nearly equal amounts of time, I can tell you that there are substantial differences between them. People from Boston may violently disagree, but I have found that the innovative spirit of the Valley, the one that drove the creation of the commercial Internet, does not exist here.

I am, however, someone who now laughs at the insular culture of the Valley, a place that still considers itself the center of the Internet innovation universe. I had a chance to meet with a growing Internet firm while I was out there on business last week (not Technorati), and I found the hubris and ego in the meeting that I attended laughable.

I was not laughing at this firm’s success, which has been great. I was laughing at the fact that the mid-level managers that we met with had the gall to effectively state that having their name on our customer list entitled (and yes, entitlement is also a large part of the culture) them to demand a deal that none of our customers get.

I can’t be sure what the sales guy I went with thought, but I left the meetings laughing. This company, which is younger than my youngest son, thought it had more pull with us than the multi-hundred billion financial firms we deal with daily. Thought that it had more pull than the large, first-generation Internet companies that we work closely with.

Yes, Boston does not generally fund and encourage a culture of innovation (yes, there are always exceptions). But those who seek to take the next great idea to the Internet should beware the hubris of the Valley.

I have been using Skype as a landline pretty exclusively for the last 6 months, but the quality of the service has been degrading rapidly. Today, I called Samantha from the office and she said it sounded like I was calling from inside a tin can.

So, on a recommendation from a co-worker, I am giving Gizmo a try. Pretty immediately, I noticed a quality improvement over Skype, and people on my conference calls said it was much better.

So, if you want to reach me, try spierzchala on Gizmo, or +1-508-635-4420.

And Skype, let me know when your quality improves.

Tags: Gizmo, Gizmo Project, sound quality, SIP, VOIP, Skype

I try and avoid the “me-too” factor that has dominated the land of blogs for most of the time I have been involved in it. Simply aping one persons comments with a slight variation, or personal interpretation doesn’t add much to the initial thrill of finding the original germ of an idea.

Kathy Sierra, someone who has been quoted and analyzed multiple times in this blog, has hit another double to the wall. She talks about the value of serendipity, randomness, in exposing us to new ideas and concepts, ones that we would not have run across in our siloed, standardized lives.

Yesterday was a great example of this for me. Something I read a post on Notebookism that spoke of outsider art or Art Brut. I looked it up on Wikipedia, and spiralled into a 90-minute voyage of discovery into this genre of expression, fueled not by training and ideology, but by a raw, unchecked need to express the world in an artistic way.

I would have never gone down this path unless I had read the Notebookism post, and would have been hard-pressed to find structured explanations (whatever you may think of them) of the topics without Wikipedia.

As I explore myself, and examine the foundations that support my cracked mental structure, I find that I appreciate the random explorations far more than a formal education process. I don’t learn the way that we have been taught.

I prefer to discover.

And when you get right down to the basics of Kathy’s post, that’s what she is saying. People are far more enthusiastic, receptive, and amazed when they discover something for themselves.

It may be an old idea to you. I may not interest you. But when a person gets that gleam in their eye, that rush in their mind, when they get the “WOW!“, then they are committed.

Personally, I am finding that I am having a lot more WOW! moments lately. The combination of therapy, and my medications, has forced me to look at the world that I live in, and the world that I have created, substantially different than I have for the last 15 years.

I am re-discovering the joy and awe of discovery. There is so much out there that gets left behind when your mind is absorbed, consumed, by a single devouring purpose. I am awakening from that period, and finding that my mental indigestion requires the soothing relief of the new and unexpected.

I spent my entire life escaping from Golden. It’s a much different place, 20 years and one massive ski resort development later.

But, as you got on the Trans-Canada Highway to leave, hopefully for the last time as a 25 year-old grad school dropout, you looked over your left shoulder, and saw this.

[Photo: raarky]

An eerie beauty…the sterotypical vanishing point, where man gives up control to the wilderness he has carved a town from, where the land rises, and swallows your ego.

MacYawn

Now, shut up and go back to the interesting stuff.

Thank you.

Thanks Hugh.

Around the blogs, there are a number of folks talking about Skype making people pay for SkypeOut calls.

Guess what? Everywhere else in the world, you have always had to do this. So I don’t understand what the problem is.

I know that the QoS will improve on SkypeOut once the feeloaders are gone. Free is good, but you get what you pay for.

Those people who think free is a sustainable business model are either selling ads to pay the bills, or falling into the 1999 trap all over again.

Once again, thanks Hugh.

Yesterday, I read Anne Zelenka’s post on ROWE at Best Buy. I was heartened to see that this idea was getting mentioned again, and that it was getting front-page interest from Big Media.

On a lark, I forwarded the post to my director and VP. Their responses frightened me. They were written in management-ese, and indicated that timesheets are soon to be added to my daily routine.

Hugh Mcleod — Sheep/Wolf

I can help cure the first, starting with Why Business People Speak Like Idiots, and George Orwell’s Politics and the English Language.

The second plague, timesheets, I see as more odious. It goes along with the new measurement-focused management culture in our company. Sometimes, I wonder what’s more important to the managers and executives: measurements or results.

As a person who is difficult enough to manage due to my bipolar, and my deep-rooted desire to do things that have meaning, timesheets are a problem for me. I don’t work to timesheets; I work to goals.

Structured environments have always been a serious problem for me. They trigger a deep resentment, some deep rooted need in my soul not to conform. I know that they serve a purpose, and that some people take a great deal of comfort in the process of knowing how they spent their day. My comfort comes from delivering meaningful results, not in worshipping the almighty bureaucracy.

I suppose that as the company I work for grows and has more people to manage, timesheets are inevitable. However, it’s about the time that timesheets appear that I feel the need to find more results-oriented, dynamic organizations.

Timesheets are a sign of corporate doublespeak, freeing people from the need to excel.

Technorati Tags: work, management, timesheets, bipolar, sheep/wolf, gapingvoid, Web+Worker+Daily, Anne+Zelenka