Posts Tagged ‘advertising

I have had advertising on my blog for as long as I can remember. Except for the period of time when I hosted the site at Wordpress.com, I have always had AdSense, Chitika, or some other ad services content being contextually presented to my visitors.
Frankly, I found having ads up on my site extremely hypocritical, [...]

The hip new shiny thing for a new company is to position themselves as a service. Stepping back from the hype machine for a minute, can you really identify a service provider when you see one? Or are the companies that sell themselves as services are actually tools. And what differentiates a tool provider from [...]

Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]

One of the most challenging things in social media is finding the conversation leaders. Those people who drive the conversation, and create a community.
FriendFeedHolic (ffholic) has taken the base knowledge that exists in FriendFeed and added a ranking mechanism to it based on input and output. In fact, they weight the participation in the FriendFeed [...]

In previous posts about advertising and marketing to the new social media world [here and here], I postulated that it is very difficult to assign a value to a stream of comments, a community of followers, or a conversation.
As always, Google seems (to think) it has the answer. BusinessWeek reports the vague concept of PageRank [...]

There is clear dissatisfaction with the current state of marketing among the social media mavens.

Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
BuzzLogic releases their conversational ad service.
The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
Lookery is providing demographic information [...]

This week, I have been discussing the different approaches to blog analytics that can be used to determine what posts from a blog’s archive are most popular, and whether a blog is front-loaded or long-tailed. The thesis is that it’s not always what the words in the blog are that are important.
In a guest post [...]

Blogwise had a slight server issue earlier this month. Sven, the great guy who runs the service, posted a very open statement of what happened.
I’m very sorry if you tried to access Blogwise over the last four days and got either no service, or an appallingly poor connection. It looks like there was a multiple [...]

Rick Segal compares the Microsoft advertising approach to the Marriott advertising approach — Dinosaurs v. blogging/podcasting. [here]
I am not sure why Microsoft is still running this hideous ad campaign. A few thousand copies of Purple Cow need to end up in the Microsoft marketing department.


About this blog

Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.

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stephen@pierzchala.com

+1 (508) 410-3865