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	<title>Newest Industry</title>
	<link>http://newestindustry.org</link>
	<description>Web Performance, Branding, and Social Media</description>
	<lastBuildDate>Tue, 13 Oct 2009 00:18:41 +0000</lastBuildDate>
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		<title>The Rocky Mountain Parks: A Privilege Unappreciated</title>
		<description><![CDATA[Ken Burns&#8217; tale of the US National Parks reminds me of a heritage that I have, for most of my life, taken for granted. It was in another country, but it is a heritage that I have assumed will always be there.
I grew up amongst the Canadian Rocky Mountain Parks. Dead center amongst them you [...]]]></description>
		<link>http://newestindustry.org/2009/09/29/the-rocky-mountain-parks-a-privilege-unappreciated/</link>
			</item>
	<item>
		<title>If you have Wordpress, Use WP Super Cache</title>
		<description><![CDATA[
I just did a quick experiment to validate my hunch, and it&#8217;s true &#8211; WP Super Cache can cut your HTML load time in half in your WP deployment. Just check out the GrabPERF Measurement that backs this up.
Posted via email from Newest Industry Express



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]]></description>
		<link>http://newestindustry.org/2009/09/11/if-you-have-wordpress-use-wp-super-cache/</link>
			</item>
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		<title>Effective Web Performance: The Wrong 80 Percent</title>
		<description><![CDATA[Steve Souders is the current king of Web performance gurus. His mantra, which is sound and can be borne out by empirical evidence, is that 80% of performance issues occur between the Web server and the Web browser. He offers a fantastically detailed methodology for approaching these issues.
But fixing the 80% of performance issues that [...]]]></description>
		<link>http://newestindustry.org/2009/09/10/effective-web-performance-the-wrong-80-percent/</link>
			</item>
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		<title>GrabPERF &#8211; Database Failure</title>
		<description><![CDATA[The GrabPERF database server failed sometime early this morning. The hosting facility is working to install a new machine, and then will begin the long process of restoring from backups and memory.
Updates will be posted here.
UPDATE &#8211; Sep 4 2009 22:00 GMT: The database listener is up and data is flowing into the database and [...]]]></description>
		<link>http://newestindustry.org/2009/09/04/grabperf-database-failure/</link>
			</item>
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		<title>Effective Web Performance: What to Manage</title>
		<description><![CDATA[One of the traditional areas of frustration for Operations and Development teams in the Web world is that their performance, Web performance, is measured from the outside-in.
The resistance of this camp is strong, and they will appear without warning, even from amongst the most enlightened of companies.
How can they be recognized?
You will hear their battle-cry, [...]]]></description>
		<link>http://newestindustry.org/2009/08/28/effective-web-performance-what-to-manage/</link>
			</item>
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		<title>T-Mobile Dash 3G: Negative Final Impressions</title>
		<description><![CDATA[When it comes to the T-Mobile Dash 3G, I have some simple advice.
Don&#8217;t.
The longer I have this phone, the more of a clunker it becomes. My list of complaints include:

In the last 24 hours, the battery has started to drain for no apparent reason &#8211; and yes, WiFi, Bluetooth, and background apps are all off. [...]]]></description>
		<link>http://newestindustry.org/2009/08/27/t-mobile-dash-3g-negative-final-impressions/</link>
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		<title>Effective Web Performance: Measurement-First or CDN-First?</title>
		<description><![CDATA[A hallway conversation this morning brought up a very interesting point about the relationship between Web performance measurements and Content Delivery Networks (CDNs). When choosing between a Web performance measurement solution and a CDN, which service should come first?
Companies facing dire and obvious Web performance issues will want immediate results, leading them to fall into [...]]]></description>
		<link>http://newestindustry.org/2009/08/25/effective-web-performance-measurement-first-or-cdn-first/</link>
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	<item>
		<title>Gutter Helmet: A new start?</title>
		<description><![CDATA[For those who have been following our experiences with Gutter Helmet over the last five years (collected articles here), it&#8217;s time for an update.
About three weeks ago, we were contacted by the regional Gutter Helmet franchisee for New England, trying to find out what they could do to make us happy.
Why would they do this?
Well, [...]]]></description>
		<link>http://newestindustry.org/2009/08/24/gutter-helmet-a-new-start/</link>
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		<title>Effective Web Performance: An Introduction and A Manifesto</title>
		<description><![CDATA[Every so often, you wake up and realize that the world has changed around you. Or, to say it better, your view of the world has changed so profoundly, but also so subtly and slowly that it is imperceptible unless you take the time to look back at where you came from.
Six years ago, if [...]]]></description>
		<link>http://newestindustry.org/2009/08/19/effective-web-performance-an-introduction-and-a-manifesto/</link>
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		<title>Effective Web Performance: Third-Party Providers (Or Why Herding Cats is Fun)</title>
		<description><![CDATA[It&#8217;s a rare Web site these days that hosts all of its own content. From the smallest blog to the largest retailer, Web sites farm out their images, streams, and pages to CDNs, and absorb feeds, ads, and data streams from any number of outside providers.
Effective Web performance demands that a site take responsibility for [...]]]></description>
		<link>http://newestindustry.org/2009/08/18/effective-web-performance-third-party-providers-or-why-herding-cats-is-fun/</link>
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