Web Performance, Branding, and Social Media
Stephen Pierzchala is one of a cadre of crazy Canucks living in the United States. A 10-year veteran of the Web performance field, Stephen also writes on topics as diverse as branding and reputation, bipolar, and Web technologies.
Why Terms Matter: Consultant v. SME v. Evangelist
In: Commentary| Work| social media
26 Nov 2008The term consultant is bandied about so much in this new economy that it has lost it’s meaning. Wikipedia defines a consultant as
A consultant (from the Latin consultare means “to discuss” from which we also derive words such as consul and counsel) is a professional who provides advice in a particular area of expertise….
A consultant [...]