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Archive for the ‘social media’ Category
Business Thoughts: Tool Providers v. Service Providers
In: The Web| Work| advertising| branding| business| marketing| social media
29 Jul 2009The hip new shiny thing for a new company is to position themselves as a service. Stepping back from the hype machine for a minute, can you really identify a service provider when you see one? Or are the companies that sell themselves as services are actually tools. And what differentiates a tool provider from [...]
Scaling Web Analytics – Considerations for Consumers
In: Internet| The Web| Web Performance| Web analytics| analytics| branding| marketing| social media
13 Apr 2009A comment on my Hit Tracking with PHP and MySQL post raised some interesting questions about what a consumer of Web analytics data needs to consider when selecting providers for their sites.
Most folks are familiar with the model of Web analytics vendors: You place their JS tag on your page which makes a call back [...]
Why Terms Matter: Consultant v. SME v. Evangelist
In: Commentary| Work| social media
26 Nov 2008The term consultant is bandied about so much in this new economy that it has lost it’s meaning. Wikipedia defines a consultant as
A consultant (from the Latin consultare means “to discuss” from which we also derive words such as consul and counsel) is a professional who provides advice in a particular area of expertise….
A consultant [...]
Branding v. Reputation: Idea Pairing
In: advertising| branding| marketing| social media
6 Oct 2008I spent some time today pairing ideas that separate Branding from Reputation. These came from my discussion of Branding being closed-source and Reputation being open-source [here].
It’s just a start, but it’s a start.
Spread the Love:
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- Tags: branding, reputation
Marketing and Social Media: The Bullseye of Communicating
In: Blogging| The Web| advertising| branding| marketing| social media
6 Oct 2008Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]
Peter Kim’s discussion of Social Media Marketing and Scalability
In: advertising| branding| marketing| social media
5 Oct 2008If you are interested in the area of social media marketing, head over to Peter Kim’s blog and check out Social Media Marketing’s Scalability Problem. The post is excellent, and the comments are the kind of conversation that needs to be had in this area.
The best comments so far:
Aaron Strout
John Bell
Phil Gillman
The interesting thing is [...]
Advertising to the Community: Is PageRank a Good Model for Social Media?
In: advertising| social media
29 Sep 2008In previous posts about advertising and marketing to the new social media world [here and here], I postulated that it is very difficult to assign a value to a stream of comments, a community of followers, or a conversation.
As always, Google seems (to think) it has the answer. BusinessWeek reports the vague concept of PageRank [...]
Blog Advertising: Fred Wilson has Thoughts on Targeted Feed-vertising
In: Blogging| The Web| advertising| social media
19 Sep 2008Fred Wilson adds his thoughts to the conversation about a more intelligent way to target blog and social media advertising. His idea plays right into the ideas I discussed yesterday, ideas that emphasize that a new and successful advertising strategy can be dictated by content creators and bloggers by basing advertising rates on the level [...]
Blog Advertising: Toward a Better Model
In: Blogging| The Web| advertising| social media
18 Sep 2008This week, I have been discussing the different approaches to blog analytics that can be used to determine what posts from a blog’s archive are most popular, and whether a blog is front-loaded or long-tailed. The thesis is that it’s not always what the words in the blog are that are important.
In a guest post [...]
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- Tags: ad network, advertising, advertising approach, advertising initiatives, advertising model, advertising models, advertising space, analytics, audience, blog advertising, blog advertising works, BuzzLogic, contextual ads, contextual advertising, contextual advertising model, front-loaded, Google, interactive social web model, long tail, long-tailed, search results, social media visitors, statistics, traffic, variable-price advertising model, VentureBeat, views, Web analytics
The Loss of Blogging Voice, or Why I removed the Ads from my Blog
In: Blogging| Commentary| The Web| Web analytics| advertising| analytics| branding| reputation| social media
11 Aug 2009I have had advertising on my blog for as long as I can remember. Except for the period of time when I hosted the site at Wordpress.com, I have always had AdSense, Chitika, or some other ad services content being contextually presented to my visitors.
Frankly, I found having ads up on my site extremely hypocritical, [...]