Web Performance, Branding, and Social Media
In: The Web| Web Performance| WebPerformance.Org| branding| reputation
16 Oct 2008Today’s Web interfaces are all about the Flash (literally). Smooth charting, cool effects, callouts to references — ways to try and simplify complex data collections.
Problem-solving and diagnosis requires a far deeper dive than the flashiest interface could ever provide, because it comes down to the numbers. The actual measurements that make up the flashy chart. [...]
In: The Web| Web Performance| WebPerformance.Org| branding| reputation
10 Oct 2008Yesterday in the Fast Company Live Fail Whale session [mention on Scoble's blog here], Paul Bucheit of FriendFeed jokingly said that his company’s external alerting mechanism was Louis Gray.
I cringed when I read that, as the last people who should be letting you know you have an issue are your visitors or customers. I know [...]
Stephen Pierzchala is one of a cadre of crazy Canucks living in the United States. A 10-year veteran of the Web performance field, Stephen also writes on topics as diverse as branding and reputation, bipolar, and Web technologies.
A Brand is not a Conversation
In: Commentary| advertising| authority| branding| reputation
12 Jan 2009Brand and Branding are tossed about as sterile concepts that people want to dissect on a repeated basis, as if a deeper understanding of the words themselves will allow a view into the soul of a people.
When I step back and examine these concepts, free of involvement in the world of Brand creation and propagandization, [...]