Newest Industry
Web Performance, Branding, and Social Media
Archive for the ‘marketing’ Category
Scaling Web Analytics – Considerations for Consumers
In: Internet| The Web| Web Performance| Web analytics| analytics| branding| marketing| social media
13 Apr 2009A comment on my Hit Tracking with PHP and MySQL post raised some interesting questions about what a consumer of Web analytics data needs to consider when selecting providers for their sites.
Most folks are familiar with the model of Web analytics vendors: You place their JS tag on your page which makes a call back [...]
Video: The mistake of the personal brand
In: advertising| branding| marketing
31 Oct 2008Personal Brand, Reputation, and The Mistake of Closed SourceA video description of why reputation outranks brand every time
Share and Enjoy:
- Comments
- Tags: actions, brand, interactions, job market, jobs, participation, personal brand, reputation, seesmic
Branding v. Reputation: Idea Pairing
In: advertising| branding| marketing| social media
6 Oct 2008I spent some time today pairing ideas that separate Branding from Reputation. These came from my discussion of Branding being closed-source and Reputation being open-source [here].
It’s just a start, but it’s a start.
Share and Enjoy:
- Comments
- Tags: branding, reputation
Marketing and Social Media: The Bullseye of Communicating
In: Blogging| The Web| advertising| branding| marketing| social media
6 Oct 2008Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]
Peter Kim’s discussion of Social Media Marketing and Scalability
In: advertising| branding| marketing| social media
5 Oct 2008If you are interested in the area of social media marketing, head over to Peter Kim’s blog and check out Social Media Marketing’s Scalability Problem. The post is excellent, and the comments are the kind of conversation that needs to be had in this area.
The best comments so far:
Aaron Strout
John Bell
Phil Gillman
The interesting thing is [...]
(Personal) Branding is Closed-Source
In: advertising| branding| marketing
3 Oct 2008Last night I asked myself what would happen if blogs and social-media sites were no longer allowed to have advertising on them. What would be the revenue model for them? How would they generate income?
I fell back to the position that these sites were not originally created to be driven by advertising, but to develop [...]
About this blog
Stephen Pierzchala is one of a cadre of crazy Canucks living in the United States. A 10-year veteran of the Web performance field, Stephen also writes on topics as diverse as branding and reputation, bipolar, and Web technologies.
Contact
stephen@pierzchala.com
+1.508.475.9490
Skype: stephen.pierzchala
Twitter: spierzchala
Advertising
Categories
- advertising (13)
- analytics (20)
- Architecture / Design (13)
- authority (3)
- Bipolar (22)
- Blogging (82)
- branding (12)
- Browsers (23)
- business (3)
- Canada (33)
- Commentary (26)
- DNS (1)
- GrabIP (2)
- GrabPERF (191)
- GSM (4)
- GTD (20)
- Gutter Helmet (7)
- Immigration (12)
- Internet (23)
- Life (299)
- Linux: Desktop (5)
- Linux: Server (5)
- macbook (1)
- marketing (6)
- Notebook Lust (34)
- performance index (1)
- Photos (18)
- Polls (1)
- RANTING (251)
- registrars (2)
- reputation (6)
- search (4)
- Skype (9)
- smp (923)
- social media (9)
- Software (33)
- Streaming (4)
- Technology (100)
- The Web (67)
- Uncategorized (53)
- VoIP (1)
- Web analytics (23)
- Web Performance (201)
- WebPerformance.Org (59)
- WGBH (5)
- Work (41)
Archives
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
- January 2005
- December 2004
- November 2004
- Stephen Pierzchala: Cool. Now, if it's not supported by anyone, it should get pulled from the RFC. And now that the [...]
- Mark Pauley: You're wrong. Chrome could pipeline, nothing in Webkit prevents this. Chrome doesn't use th [...]
- Browser Wars: Internet Explorer 8 Usage in US Now Tied with Internet Explorer 6 - Newest Industry: [...] this to the trend of decreasing Internet Explorer usage noted late last week and the release o [...]
- iamuarme: Lee Valley Tools carry the 3mm Fix pencil and parts. [...]
- IDN demystified » Chapter 3/3: ICANN. Fail: [...] Vista; and an IE8 out in beta already - this pre-requisite is almost fulfilled (in most countr [...]
- Browser Wars: June was an interesting month
- Canada: Home? What Happened While I Was Out of Town?
- Browser Wars: Internet Explorer 8 Usage in US Now Tied with Internet Explorer 6
- Browser Wars – Internet Explorer 7 Use Collapses in the US
- GrabPERF Downtime – May 29-30 2009
- A Week with Windows 7 RC
- Browser Wars: The Slow Rise of Internet Explorer 8
- Browser Wars: Why Internet Explorer 6 Still Exists
- Browser Wars: Internet Explorer 8.0 Released on Windows Update
- Browser Wars: The Unique Pattern Of MSIE 6.0
