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Business Thoughts: Tool Providers v. Service Providers
In: The Web| Work| advertising| branding| business| marketing| social media
29 Jul 2009The hip new shiny thing for a new company is to position themselves as a service. Stepping back from the hype machine for a minute, can you really identify a service provider when you see one? Or are the companies that sell themselves as services are actually tools. And what differentiates a tool provider from [...]
Scaling Web Analytics – Considerations for Consumers
In: Internet| The Web| Web Performance| Web analytics| analytics| branding| marketing| social media
13 Apr 2009A comment on my Hit Tracking with PHP and MySQL post raised some interesting questions about what a consumer of Web analytics data needs to consider when selecting providers for their sites.
Most folks are familiar with the model of Web analytics vendors: You place their JS tag on your page which makes a call back [...]
Video: The mistake of the personal brand
In: advertising| branding| marketing
31 Oct 2008Personal Brand, Reputation, and The Mistake of Closed SourceA video description of why reputation outranks brand every time
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- Tags: actions, brand, interactions, job market, jobs, participation, personal brand, reputation, seesmic
Branding v. Reputation: Idea Pairing
In: advertising| branding| marketing| social media
6 Oct 2008I spent some time today pairing ideas that separate Branding from Reputation. These came from my discussion of Branding being closed-source and Reputation being open-source [here].
It’s just a start, but it’s a start.
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Marketing and Social Media: The Bullseye of Communicating
In: Blogging| The Web| advertising| branding| marketing| social media
6 Oct 2008Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]
Peter Kim’s discussion of Social Media Marketing and Scalability
In: advertising| branding| marketing| social media
5 Oct 2008If you are interested in the area of social media marketing, head over to Peter Kim’s blog and check out Social Media Marketing’s Scalability Problem. The post is excellent, and the comments are the kind of conversation that needs to be had in this area.
The best comments so far:
Aaron Strout
John Bell
Phil Gillman
The interesting thing is [...]
(Personal) Branding is Closed-Source
In: advertising| branding| marketing
3 Oct 2008Last night I asked myself what would happen if blogs and social-media sites were no longer allowed to have advertising on them. What would be the revenue model for them? How would they generate income?
I fell back to the position that these sites were not originally created to be driven by advertising, but to develop [...]