Newest Industry
Web Performance, Branding, and Social Media
Archive for the ‘branding’ Category
Effective Web Performance: Third-Party Providers (Or Why Herding Cats is Fun)
In: Blogging| Effective Web Performance| Internet| Technology| The Web| Web Performance| Web analytics| analytics| branding| business
18 Aug 2009It’s a rare Web site these days that hosts all of its own content. From the smallest blog to the largest retailer, Web sites farm out their images, streams, and pages to CDNs, and absorb feeds, ads, and data streams from any number of outside providers.
Effective Web performance demands that a site take responsibility for [...]
Business Thoughts: Tool Providers v. Service Providers
In: The Web| Work| advertising| branding| business| marketing| social media
29 Jul 2009The hip new shiny thing for a new company is to position themselves as a service. Stepping back from the hype machine for a minute, can you really identify a service provider when you see one? Or are the companies that sell themselves as services are actually tools. And what differentiates a tool provider from [...]
Scaling Web Analytics – Considerations for Consumers
In: Internet| The Web| Web Performance| Web analytics| analytics| branding| marketing| social media
13 Apr 2009A comment on my Hit Tracking with PHP and MySQL post raised some interesting questions about what a consumer of Web analytics data needs to consider when selecting providers for their sites.
Most folks are familiar with the model of Web analytics vendors: You place their JS tag on your page which makes a call back [...]
Working in Hard Times: It’s the little things that make you great
In: Life| The Web| Web Performance| WebPerformance.Org| Work| branding| reputation
15 Jan 2009Budgets are shrinking. Resources are tight or shrinking. In a recent post, I discussed how ideas that I had been a proponent of for 2-3 years suddenly became extremely valuable to companies during the downturn of 2001-2003.
This downturn is a different beast. This means that you will need more than basic technical smarts to get [...]
A Brand is not a Conversation
In: Commentary| advertising| authority| branding| reputation
12 Jan 2009Brand and Branding are tossed about as sterile concepts that people want to dissect on a repeated basis, as if a deeper understanding of the words themselves will allow a view into the soul of a people.
When I step back and examine these concepts, free of involvement in the world of Brand creation and propagandization, [...]
Branding, Authority, and Reputation: A Parable
In: advertising| authority| branding| reputation
2 Jan 2009On a fine July day, a local man runs into a neighborhood bar carrying a stack of pamphlets, and wearing the hat announcing a new service. His beaming smile and easy attitude made the rest of the patrons want to listen to him.
“I have seen the greatest new thing in the history of our species,” [...]
- Comments
- Tags: authority, branding, parable, reputation
Video: The mistake of the personal brand
In: advertising| branding| marketing
31 Oct 2008Personal Brand, Reputation, and The Mistake of Closed SourceA video description of why reputation outranks brand every time
Spread the Love:
- Comments
- Tags: actions, brand, interactions, job market, jobs, participation, personal brand, reputation, seesmic
Web Performance: Nice Display. Now Show Me the Data.
In: The Web| Web Performance| WebPerformance.Org| branding| reputation
16 Oct 2008Today’s Web interfaces are all about the Flash (literally). Smooth charting, cool effects, callouts to references — ways to try and simplify complex data collections.
Problem-solving and diagnosis requires a far deeper dive than the flashiest interface could ever provide, because it comes down to the numbers. The actual measurements that make up the flashy chart. [...]
Performance Alerting: Is Louis Gray the Canary in Your Coal Mine?
In: The Web| Web Performance| WebPerformance.Org| branding| reputation
10 Oct 2008Yesterday in the Fast Company Live Fail Whale session [mention on Scoble's blog here], Paul Bucheit of FriendFeed jokingly said that his company’s external alerting mechanism was Louis Gray.
I cringed when I read that, as the last people who should be letting you know you have an issue are your visitors or customers. I know [...]
The Loss of Blogging Voice, or Why I removed the Ads from my Blog
In: Blogging| Commentary| The Web| Web analytics| advertising| analytics| branding| reputation| social media
11 Aug 2009I have had advertising on my blog for as long as I can remember. Except for the period of time when I hosted the site at Wordpress.com, I have always had AdSense, Chitika, or some other ad services content being contextually presented to my visitors.
Frankly, I found having ads up on my site extremely hypocritical, [...]