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Archive for the ‘branding’ Category
Scaling Web Analytics – Considerations for Consumers
In: Internet| The Web| Web Performance| Web analytics| analytics| branding| marketing| social media
13 Apr 2009A comment on my Hit Tracking with PHP and MySQL post raised some interesting questions about what a consumer of Web analytics data needs to consider when selecting providers for their sites.
Most folks are familiar with the model of Web analytics vendors: You place their JS tag on your page which makes a call back [...]
Working in Hard Times: It’s the little things that make you great
In: Life| The Web| Web Performance| WebPerformance.Org| Work| branding| reputation
15 Jan 2009Budgets are shrinking. Resources are tight or shrinking. In a recent post, I discussed how ideas that I had been a proponent of for 2-3 years suddenly became extremely valuable to companies during the downturn of 2001-2003.
This downturn is a different beast. This means that you will need more than basic technical smarts to get [...]
Branding, Authority, and Reputation: A Parable
In: advertising| authority| branding| reputation
2 Jan 2009On a fine July day, a local man runs into a neighborhood bar carrying a stack of pamphlets, and wearing the hat announcing a new service. His beaming smile and easy attitude made the rest of the patrons want to listen to him.
“I have seen the greatest new thing in the history of our species,” [...]
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- Tags: authority, branding, parable, reputation
Video: The mistake of the personal brand
In: advertising| branding| marketing
31 Oct 2008Personal Brand, Reputation, and The Mistake of Closed SourceA video description of why reputation outranks brand every time
Share and Enjoy:
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- Tags: actions, brand, interactions, job market, jobs, participation, personal brand, reputation, seesmic
Web Performance: Nice Display. Now Show Me the Data.
In: The Web| Web Performance| WebPerformance.Org| branding| reputation
16 Oct 2008Today’s Web interfaces are all about the Flash (literally). Smooth charting, cool effects, callouts to references — ways to try and simplify complex data collections.
Problem-solving and diagnosis requires a far deeper dive than the flashiest interface could ever provide, because it comes down to the numbers. The actual measurements that make up the flashy chart. [...]
Performance Alerting: Is Louis Gray the Canary in Your Coal Mine?
In: The Web| Web Performance| WebPerformance.Org| branding| reputation
10 Oct 2008Yesterday in the Fast Company Live Fail Whale session [mention on Scoble's blog here], Paul Bucheit of FriendFeed jokingly said that his company’s external alerting mechanism was Louis Gray.
I cringed when I read that, as the last people who should be letting you know you have an issue are your visitors or customers. I know [...]
Branding v. Reputation: Idea Pairing
In: advertising| branding| marketing| social media
6 Oct 2008I spent some time today pairing ideas that separate Branding from Reputation. These came from my discussion of Branding being closed-source and Reputation being open-source [here].
It’s just a start, but it’s a start.
Share and Enjoy:
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- Tags: branding, reputation
Marketing and Social Media: The Bullseye of Communicating
In: Blogging| The Web| advertising| branding| marketing| social media
6 Oct 2008Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]
Peter Kim’s discussion of Social Media Marketing and Scalability
In: advertising| branding| marketing| social media
5 Oct 2008If you are interested in the area of social media marketing, head over to Peter Kim’s blog and check out Social Media Marketing’s Scalability Problem. The post is excellent, and the comments are the kind of conversation that needs to be had in this area.
The best comments so far:
Aaron Strout
John Bell
Phil Gillman
The interesting thing is [...]
About this blog
Stephen Pierzchala is one of a cadre of crazy Canucks living in the United States. A 10-year veteran of the Web performance field, Stephen also writes on topics as diverse as branding and reputation, bipolar, and Web technologies.
Contact
stephen@pierzchala.com
+1.508.475.9490
Skype: stephen.pierzchala
Twitter: spierzchala
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- Stephen Pierzchala: Cool. Now, if it's not supported by anyone, it should get pulled from the RFC. And now that the [...]
- Mark Pauley: You're wrong. Chrome could pipeline, nothing in Webkit prevents this. Chrome doesn't use th [...]
- Browser Wars: Internet Explorer 8 Usage in US Now Tied with Internet Explorer 6 - Newest Industry: [...] this to the trend of decreasing Internet Explorer usage noted late last week and the release o [...]
- iamuarme: Lee Valley Tools carry the 3mm Fix pencil and parts. [...]
- IDN demystified » Chapter 3/3: ICANN. Fail: [...] Vista; and an IE8 out in beta already - this pre-requisite is almost fulfilled (in most countr [...]
- Browser Wars: June was an interesting month
- Canada: Home? What Happened While I Was Out of Town?
- Browser Wars: Internet Explorer 8 Usage in US Now Tied with Internet Explorer 6
- Browser Wars – Internet Explorer 7 Use Collapses in the US
- GrabPERF Downtime – May 29-30 2009
- A Week with Windows 7 RC
- Browser Wars: The Slow Rise of Internet Explorer 8
- Browser Wars: Why Internet Explorer 6 Still Exists
- Browser Wars: Internet Explorer 8.0 Released on Windows Update
- Browser Wars: The Unique Pattern Of MSIE 6.0
A Brand is not a Conversation
In: Commentary| advertising| authority| branding| reputation
12 Jan 2009Brand and Branding are tossed about as sterile concepts that people want to dissect on a repeated basis, as if a deeper understanding of the words themselves will allow a view into the soul of a people.
When I step back and examine these concepts, free of involvement in the world of Brand creation and propagandization, [...]