Archive for the ‘Blogging’ Category

I just did a quick experiment to validate my hunch, and it’s true – WP Super Cache can cut your HTML load time in half in your WP deployment. Just check out the GrabPERF Measurement that backs this up.
Posted via email from Newest Industry Express

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Every so often, you wake up and realize that the world has changed around you. Or, to say it better, your view of the world has changed so profoundly, but also so subtly and slowly that it is imperceptible unless you take the time to look back at where you came from.
Six years ago, if [...]

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It’s a rare Web site these days that hosts all of its own content. From the smallest blog to the largest retailer, Web sites farm out their images, streams, and pages to CDNs, and absorb feeds, ads, and data streams from any number of outside providers.
Effective Web performance demands that a site take responsibility for [...]

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I have had advertising on my blog for as long as I can remember. Except for the period of time when I hosted the site at Wordpress.com, I have always had AdSense, Chitika, or some other ad services content being contextually presented to my visitors.
Frankly, I found having ads up on my site extremely hypocritical, [...]

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Here are the browser stats for Newest Industry as of March 14 2009. Not a large amount of traffic, but it is indicative of what most folks with technical content on their blogs likely see.

What did surprise me was the number of people who are still using MSIE 6.0. I am not sure what is [...]

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Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]

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There is clear dissatisfaction with the current state of marketing among the social media mavens.

Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this.
BuzzLogic releases their conversational ad service.
The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media.
Lookery is providing demographic information [...]

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Fred Wilson adds his thoughts to the conversation about a more intelligent way to target blog and social media advertising. His idea plays right into the ideas I discussed yesterday, ideas that emphasize that a new and successful advertising strategy can be dictated by content creators and bloggers by basing advertising rates on the level [...]

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This week, I have been discussing the different approaches to blog analytics that can be used to determine what posts from a blog’s archive are most popular, and whether a blog is front-loaded or long-tailed. The thesis is that it’s not always what the words in the blog are that are important.
In a guest post [...]

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The idea that blogs generate a personal brand is as old as the “blogosphere”. It’s one of those topics that rages through the blog world every few months. Inexorably the discussion winds its way to the idea that a blog is linked exclusively to the creators of its content. This makes a blog, no matter [...]

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About this blog

Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.

Contact

stephen@pierzchala.com

+1 (508) 410-3865