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Branding, Authority, and Reputation: A Parable
In: advertising| authority| branding| reputation
2 Jan 2009On a fine July day, a local man runs into a neighborhood bar carrying a stack of pamphlets, and wearing the hat announcing a new service. His beaming smile and easy attitude made the rest of the patrons want to listen to him.
“I have seen the greatest new thing in the history of our species,” [...]
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- Tags: authority, branding, parable, reputation
The Schwimmer Concept: Commercial Aggregation v. Non-commercial Aggregation
In: Blogging| authority| branding| reputation| social media
16 Jan 2005Martin Schwimmer, a tradmark lawyer, has ignited a controversy over “commercial” aggregation services (here and here).
It poses an interesting argument. The gut-reaction instinct is to marginalize his comments as fringe element of the blogosphere. But Russell Beattie’s comments point out that line between public and private, personal and commercial use become extremely blurred in a [...]
About this blog
Stephen Pierzchala is one of a cadre of crazy Canucks living in the United States. A 10-year veteran of the Web performance field, Stephen also writes on topics as diverse as branding and reputation, bipolar, and Web technologies.
Contact
stephen@pierzchala.com
+1.508.475.9490
Skype: stephen.pierzchala
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- Stephen Pierzchala: Cool. Now, if it's not supported by anyone, it should get pulled from the RFC. And now that the [...]
- Mark Pauley: You're wrong. Chrome could pipeline, nothing in Webkit prevents this. Chrome doesn't use th [...]
- Browser Wars: Internet Explorer 8 Usage in US Now Tied with Internet Explorer 6 - Newest Industry: [...] this to the trend of decreasing Internet Explorer usage noted late last week and the release o [...]
- iamuarme: Lee Valley Tools carry the 3mm Fix pencil and parts. [...]
- IDN demystified » Chapter 3/3: ICANN. Fail: [...] Vista; and an IE8 out in beta already - this pre-requisite is almost fulfilled (in most countr [...]
- Browser Wars: June was an interesting month
- Canada: Home? What Happened While I Was Out of Town?
- Browser Wars: Internet Explorer 8 Usage in US Now Tied with Internet Explorer 6
- Browser Wars – Internet Explorer 7 Use Collapses in the US
- GrabPERF Downtime – May 29-30 2009
- A Week with Windows 7 RC
- Browser Wars: The Slow Rise of Internet Explorer 8
- Browser Wars: Why Internet Explorer 6 Still Exists
- Browser Wars: Internet Explorer 8.0 Released on Windows Update
- Browser Wars: The Unique Pattern Of MSIE 6.0
A Brand is not a Conversation
In: Commentary| advertising| authority| branding| reputation
12 Jan 2009Brand and Branding are tossed about as sterile concepts that people want to dissect on a repeated basis, as if a deeper understanding of the words themselves will allow a view into the soul of a people.
When I step back and examine these concepts, free of involvement in the world of Brand creation and propagandization, [...]