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Branding, Authority, and Reputation: A Parable
In: advertising| authority| branding| reputation
2 Jan 2009On a fine July day, a local man runs into a neighborhood bar carrying a stack of pamphlets, and wearing the hat announcing a new service. His beaming smile and easy attitude made the rest of the patrons want to listen to him.
“I have seen the greatest new thing in the history of our species,” [...]
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- Tags: authority, branding, parable, reputation
The Schwimmer Concept: Commercial Aggregation v. Non-commercial Aggregation
In: Blogging| authority| branding| reputation| social media
16 Jan 2005Martin Schwimmer, a tradmark lawyer, has ignited a controversy over “commercial” aggregation services (here and here).
It poses an interesting argument. The gut-reaction instinct is to marginalize his comments as fringe element of the blogosphere. But Russell Beattie’s comments point out that line between public and private, personal and commercial use become extremely blurred in a [...]
A Brand is not a Conversation
In: Commentary| advertising| authority| branding| reputation
12 Jan 2009Brand and Branding are tossed about as sterile concepts that people want to dissect on a repeated basis, as if a deeper understanding of the words themselves will allow a view into the soul of a people.
When I step back and examine these concepts, free of involvement in the world of Brand creation and propagandization, [...]