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Branding, Authority, and Reputation: A Parable
In: advertising| authority| branding| reputation
2 Jan 2009On a fine July day, a local man runs into a neighborhood bar carrying a stack of pamphlets, and wearing the hat announcing a new service. His beaming smile and easy attitude made the rest of the patrons want to listen to him.
“I have seen the greatest new thing in the history of our species,” [...]
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- Tags: authority, branding, parable, reputation
Video: The mistake of the personal brand
In: advertising| branding| marketing
31 Oct 2008Personal Brand, Reputation, and The Mistake of Closed SourceA video description of why reputation outranks brand every time
Share and Enjoy:
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- Tags: actions, brand, interactions, job market, jobs, participation, personal brand, reputation, seesmic
Branding v. Reputation: Idea Pairing
In: advertising| branding| marketing| social media
6 Oct 2008I spent some time today pairing ideas that separate Branding from Reputation. These came from my discussion of Branding being closed-source and Reputation being open-source [here].
It’s just a start, but it’s a start.
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- Tags: branding, reputation
Marketing and Social Media: The Bullseye of Communicating
In: Blogging| The Web| advertising| branding| marketing| social media
6 Oct 2008Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]
Peter Kim’s discussion of Social Media Marketing and Scalability
In: advertising| branding| marketing| social media
5 Oct 2008If you are interested in the area of social media marketing, head over to Peter Kim’s blog and check out Social Media Marketing’s Scalability Problem. The post is excellent, and the comments are the kind of conversation that needs to be had in this area.
The best comments so far:
Aaron Strout
John Bell
Phil Gillman
The interesting thing is [...]
(Personal) Branding is Closed-Source
In: advertising| branding| marketing
3 Oct 2008Last night I asked myself what would happen if blogs and social-media sites were no longer allowed to have advertising on them. What would be the revenue model for them? How would they generate income?
I fell back to the position that these sites were not originally created to be driven by advertising, but to develop [...]
PageRank for Social Media is a Broken Metaphor
In: The Web| advertising
1 Oct 2008When I posted Advertising to the Community: Is PageRank a Good Model for Social Media? a couple of days ago, I was working in a vacuum. I was responding to some degree to the infamous BusinessWeek article, and to the comments Matt Rhodes made on the idea of PageRank being used to rate social media [...]
Advertising to the Community: Is PageRank a Good Model for Social Media?
In: advertising| social media
29 Sep 2008In previous posts about advertising and marketing to the new social media world [here and here], I postulated that it is very difficult to assign a value to a stream of comments, a community of followers, or a conversation.
As always, Google seems (to think) it has the answer. BusinessWeek reports the vague concept of PageRank [...]
Web Performance and Advertising: Latency Kills
In: The Web| Web Performance| WebPerformance.Org| advertising
23 Sep 2008One of the ongoing themes is the way that slow or degrading response times can have a negative effect on how a brand is perceived. This is especially true when you start placing third-party content on your site. Jake Swearingen, in an article at VetureBeat, discusses the buzz currently running through the advertising world that [...]
About this blog
Stephen Pierzchala is one of a cadre of crazy Canucks living in the United States. A 10-year veteran of the Web performance field, Stephen also writes on topics as diverse as branding and reputation, bipolar, and Web technologies.
Contact
stephen@pierzchala.com
+1.508.475.9490
Skype: stephen.pierzchala
Twitter: spierzchala
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- Stephen Pierzchala: Cool. Now, if it's not supported by anyone, it should get pulled from the RFC. And now that the [...]
- Mark Pauley: You're wrong. Chrome could pipeline, nothing in Webkit prevents this. Chrome doesn't use th [...]
- Browser Wars: Internet Explorer 8 Usage in US Now Tied with Internet Explorer 6 - Newest Industry: [...] this to the trend of decreasing Internet Explorer usage noted late last week and the release o [...]
- iamuarme: Lee Valley Tools carry the 3mm Fix pencil and parts. [...]
- IDN demystified » Chapter 3/3: ICANN. Fail: [...] Vista; and an IE8 out in beta already - this pre-requisite is almost fulfilled (in most countr [...]
- Browser Wars: June was an interesting month
- Canada: Home? What Happened While I Was Out of Town?
- Browser Wars: Internet Explorer 8 Usage in US Now Tied with Internet Explorer 6
- Browser Wars – Internet Explorer 7 Use Collapses in the US
- GrabPERF Downtime – May 29-30 2009
- A Week with Windows 7 RC
- Browser Wars: The Slow Rise of Internet Explorer 8
- Browser Wars: Why Internet Explorer 6 Still Exists
- Browser Wars: Internet Explorer 8.0 Released on Windows Update
- Browser Wars: The Unique Pattern Of MSIE 6.0
A Brand is not a Conversation
In: Commentary| advertising| authority| branding| reputation
12 Jan 2009Brand and Branding are tossed about as sterile concepts that people want to dissect on a repeated basis, as if a deeper understanding of the words themselves will allow a view into the soul of a people.
When I step back and examine these concepts, free of involvement in the world of Brand creation and propagandization, [...]