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Archive for January, 2009
Working in Hard Times: It’s the little things that make you great
In: Life| The Web| Web Performance| WebPerformance.Org| Work| branding| reputation
15 Jan 2009Budgets are shrinking. Resources are tight or shrinking. In a recent post, I discussed how ideas that I had been a proponent of for 2-3 years suddenly became extremely valuable to companies during the downturn of 2001-2003.
This downturn is a different beast. This means that you will need more than basic technical smarts to get [...]
Web Performance Concepts: The Series
In: The Web| Web Performance| Web performance concepts| WebPerformance.Org
14 Jan 2009Over the space of two years I have created a series of posts that explore the analytical and statistical concepts that compose the foundation of a solid Web performance strategy.
These mark my attempt to move from a purely technical analysis of providing a solution to the problem at hand. These posts move my approach to [...]
Green Card: I Have One
In: Immigration
13 Jan 2009Today, our Green Cards arrived in the mail.
The process started on March 23 2005 when our applications were accepted. So, slightly less than four years later, the process is complete. At least for 10 years.
I want to thank the lawyers who handled this for us, and my employer for sponsoring me and going through this, [...]
Web Performance in Hard Times
12 Jan 2009In the end, it’s all about performance. And when times get hard and budgets get tight, performance should be high on the list of online businesses.
The issue that I see when I work with online firms is that the first item to be on the chopping block is the performance budget. Performance appears to be [...]
My desk after two years
In: Uncategorized
7 Jan 2009Two years ago, I bought my first digital camera, and snapped this picture.
Today, I repeated the picture. Much more chaos.
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- Tags: desk, digital camera, my desk, workspace
Methodology Before Measurement
In: Commentary| The Web| Web Performance| Work| business
5 Jan 2009Measure what is measurable, and make measurable what is not so.
Galileo Galilei
The greatest challenge facing companies today is not finding ways to measure performance. The key issue is one of understanding what should be measured and validating that there is agreement on what the purpose of the measurement is.
Organizations are complex. And with complexity arises [...]
Branding, Authority, and Reputation: A Parable
In: advertising| authority| branding| reputation
2 Jan 2009On a fine July day, a local man runs into a neighborhood bar carrying a stack of pamphlets, and wearing the hat announcing a new service. His beaming smile and easy attitude made the rest of the patrons want to listen to him.
“I have seen the greatest new thing in the history of our species,” [...]
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- Tags: authority, branding, parable, reputation
A Brand is not a Conversation
In: Commentary| advertising| authority| branding| reputation
12 Jan 2009Brand and Branding are tossed about as sterile concepts that people want to dissect on a repeated basis, as if a deeper understanding of the words themselves will allow a view into the soul of a people.
When I step back and examine these concepts, free of involvement in the world of Brand creation and propagandization, [...]