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Web Performance, Branding, and Social Media
Archive for October, 2008
Marketing and Social Media: The Bullseye of Communicating
In: Blogging| The Web| advertising| branding| marketing| social media
6 Oct 2008Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money.
The techniques used to identify who to go after, how to go after them, and why this message will work drives a social media [...]
Peter Kim’s discussion of Social Media Marketing and Scalability
In: advertising| branding| marketing| social media
5 Oct 2008If you are interested in the area of social media marketing, head over to Peter Kim’s blog and check out Social Media Marketing’s Scalability Problem. The post is excellent, and the comments are the kind of conversation that needs to be had in this area.
The best comments so far:
Aaron Strout
John Bell
Phil Gillman
The interesting thing is [...]
(Personal) Branding is Closed-Source
In: advertising| branding| marketing
3 Oct 2008Last night I asked myself what would happen if blogs and social-media sites were no longer allowed to have advertising on them. What would be the revenue model for them? How would they generate income?
I fell back to the position that these sites were not originally created to be driven by advertising, but to develop [...]
PageRank for Social Media is a Broken Metaphor
In: The Web| advertising
1 Oct 2008When I posted Advertising to the Community: Is PageRank a Good Model for Social Media? a couple of days ago, I was working in a vacuum. I was responding to some degree to the infamous BusinessWeek article, and to the comments Matt Rhodes made on the idea of PageRank being used to rate social media [...]