Web Performance, Branding, and Social Media
In: The Web| Web Performance| WebPerformance.Org| branding| reputation
10 Oct 2008Yesterday in the Fast Company Live Fail Whale session [mention on Scoble's blog here], Paul Bucheit of FriendFeed jokingly said that his company’s external alerting mechanism was Louis Gray.
I cringed when I read that, as the last people who should be letting you know you have an issue are your visitors or customers. I know that FriendFeed is new and may not have the ops team that Dorion Carroll and Technorati have developed over the years, but it is still critical.
You have done a lot as a company to build a brand. Don’t let your internal and external performance sully your reputation. There are a number of low-cost and free ways to watch your performance and alert you before things break.
Louis Gray is a great guy. But he is not an objective and reliable way to alert you when something is wrong with your site.
Stephen Pierzchala is one of a cadre of crazy Canucks living in the United States. A 10-year veteran of the Web performance field, Stephen also writes on topics as diverse as branding and reputation, bipolar, and Web technologies.