Comments on: PageRank for Social Media is a Broken Metaphor http://newestindustry.org/2008/10/01/pagerank-for-social-media-is-a-broken-metaphor/ Web Performance, Branding, and Social Media Sat, 06 Mar 2010 13:50:25 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Stephen Pierzchala http://newestindustry.org/2008/10/01/pagerank-for-social-media-is-a-broken-metaphor/comment-page-1/#comment-1308 Stephen Pierzchala Wed, 01 Oct 2008 22:22:29 +0000 http://newestindustry.org/?p=2120#comment-1308 In some senses, the hyper-connected suffer from community dilution. While what they say reaches large numbers of people, it misses the niche markets that your team at FreshNetworks are trying to build.<br><br>My main area of expertise is Web performance measurement and strategy. Many of the A-listers (to use an archaic term) don't care about this, so I have my own community that I monitor and interact with in this area. There are leader in this community who are almost invisible to the larger community but who carry substantial cred in the Web performance community.<br><br>So, should someone who is big in a niche community be ignored? No. Should the hyper-connected be ignored. No.<br><br>But conversation and community are not about blindly following the piper - and you and your team get that. In some senses, the hyper-connected suffer from community dilution. While what they say reaches large numbers of people, it misses the niche markets that your team at FreshNetworks are trying to build.

My main area of expertise is Web performance measurement and strategy. Many of the A-listers (to use an archaic term) don't care about this, so I have my own community that I monitor and interact with in this area. There are leader in this community who are almost invisible to the larger community but who carry substantial cred in the Web performance community.

So, should someone who is big in a niche community be ignored? No. Should the hyper-connected be ignored. No.

But conversation and community are not about blindly following the piper – and you and your team get that.

]]> By: Matt Rhodes http://newestindustry.org/2008/10/01/pagerank-for-social-media-is-a-broken-metaphor/comment-page-1/#comment-1307 Matt Rhodes Wed, 01 Oct 2008 21:58:39 +0000 http://newestindustry.org/?p=2120#comment-1307 Thanks for the reference. I agree that a simple quantitative basis of measuring who is most 'influential' counter-intuitive in a community context. That's why it would be great to see what Google are actually developing. Whether they have designed proxies for quality of contributions and how these might be weighted versus the quantity of connections. There have been many people offering social network analysis for some time which can tell me who is the most 'connected' so I'm hoping it goes beyond that.<br><br>On some of the communities we build and manage at FreshNetworks we use a quality system of judging the input individuals have to the community - so somebody with a closely defined group of 'friends' with which they discuss things may turn out to be much more useful than somebody who is hyper-connected. Of course online communities are different to social networks, and our communities are for brands with specific business objectives against which we can measure the activities on the site. But maybe there is something here that could be developed.<br><br>Matt<br>FreshNetworks Thanks for the reference. I agree that a simple quantitative basis of measuring who is most 'influential' counter-intuitive in a community context. That's why it would be great to see what Google are actually developing. Whether they have designed proxies for quality of contributions and how these might be weighted versus the quantity of connections. There have been many people offering social network analysis for some time which can tell me who is the most 'connected' so I'm hoping it goes beyond that.

On some of the communities we build and manage at FreshNetworks we use a quality system of judging the input individuals have to the community – so somebody with a closely defined group of 'friends' with which they discuss things may turn out to be much more useful than somebody who is hyper-connected. Of course online communities are different to social networks, and our communities are for brands with specific business objectives against which we can measure the activities on the site. But maybe there is something here that could be developed.

Matt
FreshNetworks

]]> By: Stephen Pierzchala http://newestindustry.org/2008/10/01/pagerank-for-social-media-is-a-broken-metaphor/comment-page-1/#comment-1015 Stephen Pierzchala Wed, 01 Oct 2008 16:22:29 +0000 http://newestindustry.org/?p=2120#comment-1015 In some senses, the hyper-connected suffer from community dilution. While what they say reaches large numbers of people, it misses the niche markets that your team at FreshNetworks are trying to build.<br><br>My main area of expertise is Web performance measurement and strategy. Many of the A-listers (to use an archaic term) don't care about this, so I have my own community that I monitor and interact with in this area. There are leader in this community who are almost invisible to the larger community but who carry substantial cred in the Web performance community.<br><br>So, should someone who is big in a niche community be ignored? No. Should the hyper-connected be ignored. No.<br><br>But conversation and community are not about blindly following the piper - and you and your team get that. In some senses, the hyper-connected suffer from community dilution. While what they say reaches large numbers of people, it misses the niche markets that your team at FreshNetworks are trying to build.

My main area of expertise is Web performance measurement and strategy. Many of the A-listers (to use an archaic term) don't care about this, so I have my own community that I monitor and interact with in this area. There are leader in this community who are almost invisible to the larger community but who carry substantial cred in the Web performance community.

So, should someone who is big in a niche community be ignored? No. Should the hyper-connected be ignored. No.

But conversation and community are not about blindly following the piper – and you and your team get that.

]]> By: Matt Rhodes http://newestindustry.org/2008/10/01/pagerank-for-social-media-is-a-broken-metaphor/comment-page-1/#comment-1014 Matt Rhodes Wed, 01 Oct 2008 15:58:39 +0000 http://newestindustry.org/?p=2120#comment-1014 Thanks for the reference. I agree that a simple quantitative basis of measuring who is most 'influential' counter-intuitive in a community context. That's why it would be great to see what Google are actually developing. Whether they have designed proxies for quality of contributions and how these might be weighted versus the quantity of connections. There have been many people offering social network analysis for some time which can tell me who is the most 'connected' so I'm hoping it goes beyond that.<br><br>On some of the communities we build and manage at FreshNetworks we use a quality system of judging the input individuals have to the community - so somebody with a closely defined group of 'friends' with which they discuss things may turn out to be much more useful than somebody who is hyper-connected. Of course online communities are different to social networks, and our communities are for brands with specific business objectives against which we can measure the activities on the site. But maybe there is something here that could be developed.<br><br>Matt<br>FreshNetworks Thanks for the reference. I agree that a simple quantitative basis of measuring who is most 'influential' counter-intuitive in a community context. That's why it would be great to see what Google are actually developing. Whether they have designed proxies for quality of contributions and how these might be weighted versus the quantity of connections. There have been many people offering social network analysis for some time which can tell me who is the most 'connected' so I'm hoping it goes beyond that.

On some of the communities we build and manage at FreshNetworks we use a quality system of judging the input individuals have to the community – so somebody with a closely defined group of 'friends' with which they discuss things may turn out to be much more useful than somebody who is hyper-connected. Of course online communities are different to social networks, and our communities are for brands with specific business objectives against which we can measure the activities on the site. But maybe there is something here that could be developed.

Matt
FreshNetworks

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