Comments on: Blog Advertising: Toward a Better Model

By: Advertising to the Community: Is PageRank a Good Model for Social Media?

Advertising to the Community: Is PageRank a Good Model for Social Media? — Wed, 01 Oct 2008 15:30:19 +0000

[...] previous posts about advertising and marketing to the new social media world [here and here], I postulated that it is very difficult to assign a value to a stream of comments, a community of [...]

By: Metrics in Conversational and Community Marketing

Metrics in Conversational and Community Marketing — Sat, 20 Sep 2008 13:01:15 +0000

[...] completely off-the-radar person such as myself realizes that there is gold in what holds the attention, and that’s not always the latest and [...]

By: Blog Advertising: Fred Wilson has Thoughts on Targeted Feed-vertising

Blog Advertising: Fred Wilson has Thoughts on Targeted Feed-vertising — Fri, 19 Sep 2008 12:56:16 +0000

[...] intelligent way to target blog and social media advertising. His idea plays right into the ideas I discussed yesterday, ideas that emphasize that a new and successful advertising strategy can be dictated by content [...]

By: rob crumpler

rob crumpler — Fri, 19 Sep 2008 09:47:57 +0000

Cool, we'd love to chat with you real-time and share ideas. Please expect to hear from us…Rob

By: Stephen Pierzchala

Stephen Pierzchala — Fri, 19 Sep 2008 05:12:05 +0000

The idea for this post came to me last night. I have been exploring the different approaches to Web analytics and the analysis of blog traffic when it hit me that the current ad model didn't align with the concepts of conversation and community. Thanks for the positive feedback. Lets me know that my thinking is headed in the right direction.smp

By: rob_crumpler

rob_crumpler — Fri, 19 Sep 2008 04:19:36 +0000

Great post, Stephen. I think you're spot on that posts that inspire community discussion, and the community themselves, is the foundation for new ad models. The Web has changed, so should the ad models. The conversation format of the Web and the credible content of the social publisher are driving the way for that to happen, definitely.