T-Mobile USA: Your upgrades suck

In: RANTING

12 Nov 2006

Dear T-Mobile USA:

I have been a dedicated customer of yours since 2004. I have become an advocate for GSM services, and think that my brethern who continue to use CDMA services are not looking to the future, and don’t see the world coming at them.

That said, as a customer who likes gadgets and all the bells and whistles, your upgrades are pathetic.

And no, that level of emphasis is not used lightly.

I have just returned from the UK. Over there, the phone choices offered by providers stagger the imagination. Bells and whistles are yesterday — people base their lives around their phones, and the quality and range of phones available are, to say the least, impressive.

They also know that to retain customers, they have to provide astounding FREE upgrades. The latest, greatest are available as free upgrades just for becoming a slave to their contract.

I went and checked the upgrades you offer right now, T-Mobile. They suck. There is no motivation for me to stay with your service, no motivation for me not to move to another GSM provider and kiss my customer fidelity goodbye.

A simple thing: upgrade your upgrades. Please.

Thank you.

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Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.

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