The Myth of World Class

In: RANTING

11 May 2005

Brad Feld helps me extend my list of meaningless phrases that should never be used to include World Class. [here]

Since I consciously started considering every word that I say, and making a very conscious effort to try and use the simple instead of the complex, I find that I am much more aware of what I used to say, and how ridiculous it sounded.

So, when you could say “We have a Best Practices process that is World Class”, translate into the Feld-ese: We suck less, and we will help you suck less.

What other phrases are there that we all use to try and fit in? What other crap have we polluted our language with?

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Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.

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