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Mmmm…let’s call our customers dinosaurs…part 3

10 May 2005

Oh look! Brand managers think that the Dinosaur campaign is a clear and concise way to break through the clutter…[here]

…and insult users who have a perfectly functional piece of software (Office 97, 2000, XP) by calling them dinosaurs.

Hugh is right: Branding is Dead

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I was in New York last week and I saw those billboards everywhere.

I agree, nice way to diss your customers. I wonder if the marketing wonks who came up with that realize how it looks to MSFT’s customers?

I agree, nice way to diss your customers. I wonder if the marketing wonks who came up with that realize how it looks to MSFT’s customers?

Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.