Mmmm…let’s call our customers dinosaurs…part 3

May 10th, 2005 by smp | Filed under RANTING.

Oh look! Brand managers think that the Dinosaur campaign is a clear and concise way to break through the clutter…[here]

…and insult users who have a perfectly functional piece of software (Office 97, 2000, XP) by calling them dinosaurs.

Hugh is right: Branding is Dead

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Tags: API, blog, brand, cro, customers, EAD, HTML, HTTP, IE, Microsoft, Om, users

Viewing 1 Comment

david parmet 3 years ago 1 point
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I agree, nice way to diss your customers. I wonder if the marketing wonks who came up with that realize how it looks to MSFT's customers?

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