Mmmm…let’s call our customers dinosaurs…part 3

In: RANTING

10 May 2005

Oh look! Brand managers think that the Dinosaur campaign is a clear and concise way to break through the clutter…[here]

…and insult users who have a perfectly functional piece of software (Office 97, 2000, XP) by calling them dinosaurs.

Hugh is right: Branding is Dead

Spread the Love:
  • Facebook
  • Twitter
  • Ping.fm
  • Digg
  • StumbleUpon
  • LinkedIn
  • Reddit
  • Slashdot
  • Netvouz
  • Identi.ca
  • Technorati
  • del.icio.us
  • email

Related Posts

View Comments to Mmmm…let’s call our customers dinosaurs…part 3

Avatar

david parmet

May 10th, 2005 at 23:16:19 UTC

I was in New York last week and I saw those billboards everywhere.

I agree, nice way to diss your customers. I wonder if the marketing wonks who came up with that realize how it looks to MSFT’s customers?

Avatar

david parmet

May 10th, 2005 at 23:16:19 UTC

I agree, nice way to diss your customers. I wonder if the marketing wonks who came up with that realize how it looks to MSFT’s customers?

Comment Form

blog comments powered by Disqus

About this blog

Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.

Contact

stephen@pierzchala.com

+1 (508) 410-3865