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Mmmm…let’s call our customers dinosaurs…part 3

with 2 comments

Oh look! Brand managers think that the Dinosaur campaign is a clear and concise way to break through the clutter…[here]

…and insult users who have a perfectly functional piece of software (Office 97, 2000, XP) by calling them dinosaurs.

Hugh is right: Branding is Dead

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Written by Stephen

May 10 2005 at 09:21

Posted in Uncategorized

2 Responses

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  1. I was in New York last week and I saw those billboards everywhere.

    I agree, nice way to diss your customers. I wonder if the marketing wonks who came up with that realize how it looks to MSFT’s customers?

    david parmet

    May 10 2005 at 23:16

  2. I agree, nice way to diss your customers. I wonder if the marketing wonks who came up with that realize how it looks to MSFT’s customers?

    david parmet

    May 10 2005 at 23:16


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