The Myth of Best Practices
Guerilla Marketing for Consultants links to their latest newsletter where they tee up the myth of Best Practices and drive that meat-flavoured golf ball right into the crocodile water trap.
I hear this from companies and from peers and I want to slam both groups when I hear it. It is an empty, meaningless term. In my business (in most businesses), every consulting engagement is unique. There are certain core concepts that everyone should adhere to, but the solution for each company is unique.
Throw Best Practices out of your vocabulary. Now.
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