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	<title>Comments on: FIRE YOUR PR FIRM!</title>
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	<link>http://newestindustry.org/2005/05/05/fire-your-pr-firm/</link>
	<description>Evolving the Online Performance Experience</description>
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		<title>By: Jeremy Pepper</title>
		<link>http://newestindustry.org/2005/05/05/fire-your-pr-firm/#comment-326</link>
		<dc:creator><![CDATA[Jeremy Pepper]]></dc:creator>
		<pubDate>Thu, 05 May 2005 21:10:16 +0000</pubDate>
		<guid isPermaLink="false">http://crazycanuck.wordpress.com/2005/05/05/fire-your-pr-firm/#comment-326</guid>
		<description><![CDATA[How many firms pitched your company? How far did they delve down into your business? How much research was done to present a best case presentation, to be able to tell the story? Maybe it was just the wrong firm for your company.]]></description>
		<content:encoded><![CDATA[<p>How many firms pitched your company? How far did they delve down into your business? How much research was done to present a best case presentation, to be able to tell the story? Maybe it was just the wrong firm for your company.</p>
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		<title>By: david parmet</title>
		<link>http://newestindustry.org/2005/05/05/fire-your-pr-firm/#comment-325</link>
		<dc:creator><![CDATA[david parmet]]></dc:creator>
		<pubDate>Thu, 05 May 2005 21:02:12 +0000</pubDate>
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		<description><![CDATA[I think we can all agree there are bad PR agencies just as much as there are sloppy, careless reporters. ]]></description>
		<content:encoded><![CDATA[<p>I think we can all agree there are bad PR agencies just as much as there are sloppy, careless reporters.</p>
]]></content:encoded>
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		<title>By: Jeremy Pepper</title>
		<link>http://newestindustry.org/2005/05/05/fire-your-pr-firm/#comment-323</link>
		<dc:creator><![CDATA[Jeremy Pepper]]></dc:creator>
		<pubDate>Thu, 05 May 2005 16:10:16 +0000</pubDate>
		<guid isPermaLink="false">http://crazycanuck.wordpress.com/2005/05/05/fire-your-pr-firm/#comment-323</guid>
		<description><![CDATA[I saw a PR agency screw up last week too. Thing is there are 2,000 others getting it right.

How many firms pitched your company? How far did they delve down into your business? How much research was done to present a best case presentation, to be able to tell the story? Maybe it was just the wrong firm for your company.]]></description>
		<content:encoded><![CDATA[<p>I saw a PR agency screw up last week too. Thing is there are 2,000 others getting it right.</p>
<p>How many firms pitched your company? How far did they delve down into your business? How much research was done to present a best case presentation, to be able to tell the story? Maybe it was just the wrong firm for your company.</p>
]]></content:encoded>
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	<item>
		<title>By: david parmet</title>
		<link>http://newestindustry.org/2005/05/05/fire-your-pr-firm/#comment-324</link>
		<dc:creator><![CDATA[david parmet]]></dc:creator>
		<pubDate>Thu, 05 May 2005 16:02:12 +0000</pubDate>
		<guid isPermaLink="false">http://crazycanuck.wordpress.com/2005/05/05/fire-your-pr-firm/#comment-324</guid>
		<description><![CDATA[Don&#039;t make me pull out the Channel 9 guy and let things get ugly!

I think we can all agree there are bad PR agencies just as much as there are sloppy, careless reporters. 
]]></description>
		<content:encoded><![CDATA[<p>Don&#8217;t make me pull out the Channel 9 guy and let things get ugly!</p>
<p>I think we can all agree there are bad PR agencies just as much as there are sloppy, careless reporters.</p>
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