FIRE YOUR PR FIRM!

5 May 2005

alarm:clock has great advice for startups: Fire Your PR Firm! [here]

After the presentation I attended last week with a candidate PR firm my company is interviewing, the five points offered up really hit home.

One of the things that David Parmet and I disagree on. [here]

Jeremy Pepper writes more here.

Jeff Nolan comments here.

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Jeremy Pepper

How many firms pitched your company? How far did they delve down into your business? How much research was done to present a best case presentation, to be able to tell the story? Maybe it was just the wrong firm for your company.

david parmet

I think we can all agree there are bad PR agencies just as much as there are sloppy, careless reporters.

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