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The firm I work for is currently shopping around for a new PR agency. On Thursday of last week, we went over to one of the candidate firms to hear their approach and how they think they can help us.

35 slides. Densely packed. No information. All about what they have done, not how they think they can help us.

The density of the presentation took 3 days to sink in, and it was only this morning that I realized that this was not a good way to sell me on their potential. And I told the powers that be at our firm exactly that.

The folks at this firm need Cliff.

And a little dose of Kathy Sierra wouldn’t hurt! This firm was showing us how they had kicked ass (past tense), not how they would help us kick ass NOW!