American Express engages in LCD marketing*
Joi Ito pointed me to the post about Ogilvy & Mather doing “bullshit marketing” for American Express.
American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural of doufus), then they slide down into the morass of spam-spewing card purveyors that flood my snail-mailbox daily.
And Joi Ito gets asked to pimp stuff in his blog. I never get asked to pimp anything. 
This is still circulating around the next. See more here.
*LCD Marketing == Lowest Common Denominator Marketing
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Doofi… I like that.
david parmet
February 6 2005 at 17:33
Doofi… I like that.
david parmet
February 6 2005 at 17:33
We’ve been had by Ogilvy person pretending to be a student.this is what happens when you aren’t being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted
adland
February 8 2005 at 09:53
We’ve been had by Ogilvy person pretending to be a student.this is what happens when you aren’t being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted
adland
February 8 2005 at 09:53
I’ve got Mail – from Ogilvy !Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy & Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients – American Express.
And buzz they got: more tha…
Site-9 Weblog
February 14 2005 at 05:34
I’ve got Mail – from Ogilvy !Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients – American Express.And buzz they got: more tha…
Site-9 Weblog
February 14 2005 at 05:34