Newest Industry

Evolving the Online Performance Experience

American Express engages in LCD marketing*

with 6 comments

Joi Ito pointed me to the post about Ogilvy & Mather doing “bullshit marketing” for American Express.

American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural of doufus), then they slide down into the morass of spam-spewing card purveyors that flood my snail-mailbox daily.

And Joi Ito gets asked to pimp stuff in his blog. I never get asked to pimp anything. :-(


This is still circulating around the next. See more here.

*LCD Marketing == Lowest Common Denominator Marketing

Advertisement

Written by Stephen

February 4 2005 at 21:26

Posted in Uncategorized

6 Responses

Subscribe to comments with RSS.

  1. Doofi… I like that.

    david parmet

    February 6 2005 at 17:33

  2. Doofi… I like that.

    david parmet

    February 6 2005 at 17:33

  3. We’ve been had by Ogilvy person pretending to be a student.this is what happens when you aren’t being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted

    adland

    February 8 2005 at 09:53

  4. We’ve been had by Ogilvy person pretending to be a student.this is what happens when you aren’t being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted

    adland

    February 8 2005 at 09:53

  5. I’ve got Mail – from Ogilvy !Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy & Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients – American Express.

    And buzz they got: more tha…

    Site-9 Weblog

    February 14 2005 at 05:34

  6. I’ve got Mail – from Ogilvy !Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients – American Express.And buzz they got: more tha…

    Site-9 Weblog

    February 14 2005 at 05:34


Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 269 other followers