Joi Ito pointed me to the post about Ogilvy & Mather doing “bullshit marketing” for American Express.

American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural of doufus), then they slide down into the morass of spam-spewing card purveyors that flood my snail-mailbox daily.

And Joi Ito gets asked to pimp stuff in his blog. I never get asked to pimp anything.

This is still circulating around the next. See more here.

*LCD Marketing == Lowest Common Denominator Marketing

Related Posts

• Mmmm…let’s call our customers dinosaurs!
• MSIE 7.0
• Riffing on Apple — Fusion Branding on Brands v. Customers
• Brilliant comments on CRM “solutions”
• New Education, More Learning