Newest Industry
Web Performance, Branding, and Social Media
American Express engages in LCD marketing*
In: smp
4 Feb 2005Joi Ito pointed me to the post about Ogilvy & Mather doing “bullshit marketing” for American Express.
American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural of doufus), then they slide down into the morass of spam-spewing card purveyors that flood my snail-mailbox daily.
And Joi Ito gets asked to pimp stuff in his blog. I never get asked to pimp anything. 
This is still circulating around the next. See more here.
*LCD Marketing == Lowest Common Denominator Marketing
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Stephen Pierzchala is one of a cadre of crazy Canucks living in the United States. A 10-year veteran of the Web performance field, Stephen also writes on topics as diverse as branding and reputation, bipolar, and Web technologies.
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