Read this. You will understand.

I have been lucky to be on the good side of performance reviews for most of my career. And, when I don’t have to deal with them every single hour of every single day, I lavish instense attention on those customers that I speak with, write to, and meet with. I treat them as though they are the only customer I have at that moment.

But the other side of the coin is that the customer has to give me 100%. I have been learning that there are some customers you can’t help because they are not ready to be helped. The hard part for me is learning to say no.

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