Comments on: The Long Tail Phenomenom http://newestindustry.org/2004/12/22/the-long-tail-phenomenom/ Evolving the Online Performance Experience Sun, 20 May 2012 18:45:46 +0000 hourly 1 http://wordpress.com/ By: Desirable Roasted Coffee http://newestindustry.org/2004/12/22/the-long-tail-phenomenom/#comment-46 Wed, 22 Dec 2004 22:20:56 +0000 https://crazycanuck.wordpress.com/2004/12/22/the-long-tail-phenomenom/#comment-46 Long Tail (updated)Update (December 22, 2005): Stephen Pierzchala, who writes the Lost Below the 49th blog argues that Anderson’s thinking is hardly original.: “The whole reason that the Internet retail channel was touted in the first place was for just the reas…

]]> By: Allan Jenkins http://newestindustry.org/2004/12/22/the-long-tail-phenomenom/#comment-45 Wed, 22 Dec 2004 22:05:17 +0000 https://crazycanuck.wordpress.com/2004/12/22/the-long-tail-phenomenom/#comment-45 It’s not new, and you’ll note that Virginia mentioned that she had covered the concept in Forbes ASAP in 1999. Kevin Kelly’s New Rules for the New Economy (1998) touched it, as did Frances Cairncross in the Death of Distance (’96, if memory serves).What’s not new but relevant about Anderson’s article isa) it’s coming after the dot-bust. Rightly or wrongly, much of the “net punditry” slate was wiped clean in 2000-2001. A lot of relevant stuff written them was tossed in the trash heap with all the worthless stock options.b) In 1998-2000, little history could guide us. We only knew how going digital “should” affect intellectual property. Now we know a lot more, and Anderson did a pretty good job of pulling that together. It’s not original, but it’s important because many more managers are ready to think about the message.c) Yeah, he “invented” a term for it. A pithy one that people are latching onto. As a communicator, I can say that is only good. Again… not original, but right place and right time.All the best, Allan

]]> By: Desirable Roasted Coffee http://newestindustry.org/2004/12/22/the-long-tail-phenomenom/#comment-44 Wed, 22 Dec 2004 17:20:56 +0000 https://crazycanuck.wordpress.com/2004/12/22/the-long-tail-phenomenom/#comment-44 Long Tail (updated)Update (December 22, 2005): Stephen Pierzchala, who writes the Lost Below the 49th blog argues that Anderson’s thinking is hardly original.:

“The whole reason that the Internet retail channel was touted in the first place was for just the reas…

]]> By: Allan Jenkins http://newestindustry.org/2004/12/22/the-long-tail-phenomenom/#comment-43 Wed, 22 Dec 2004 17:05:17 +0000 https://crazycanuck.wordpress.com/2004/12/22/the-long-tail-phenomenom/#comment-43 It’s not new, and you’ll note that Virginia mentioned that she had covered the concept in Forbes ASAP in 1999. Kevin Kelly’s New Rules for the New Economy (1998) touched it, as did Frances Cairncross in the Death of Distance (’96, if memory serves).

What’s not new but relevant about Anderson’s article is

a) it’s coming after the dot-bust. Rightly or wrongly, much of the “net punditry” slate was wiped clean in 2000-2001. A lot of relevant stuff written them was tossed in the trash heap with all the worthless stock options.

b) In 1998-2000, little history could guide us. We only knew how going digital “should” affect intellectual property. Now we know a lot more, and Anderson did a pretty good job of pulling that together. It’s not original, but it’s important because many more managers are ready to think about the message.

c) Yeah, he “invented” a term for it. A pithy one that people are latching onto. As a communicator, I can say that is only good. Again… not original, but right place and right time.

All the best, Allan

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